USC Dornsife News

If you’ve ever wondered how marketers and politicians create memorable messages, this article could change your life. [9 min read]

USC Dornsife psychologists find that people tend to remember their good old days when they feel disappointed or sad in the present. [2¾ min read]

Researchers find that, even after accounting for religious belief, the association between political leanings and a sense of purpose were strong. [1 ¾ min read]

The findings are significant amid the recent rise of fake news and public distrust in science, says USC Dornsife’s Norbert Schwarz.

Norbert Schwarz of psychology and marketing finds that either love at first sight or deliberate cultivation can give rise to a sense of well-being on the job.

USC and China researchers’ findings of ‘left-behind’ children in China could apply to children anywhere enduring adverse situations.

By thinking in terms of days instead of years, we’re more likely to achieve our goals, psychologist Daphna Oyserman finds.

Dean’s Professor of Psychology Daphna Oyserman’s new book explains why young children’s imagined futures matter for current action.

A Singaporean delegation visits USC for further discussion and plans for more training on Daphna Oyserman’s School-to-Jobs program.