Think facts win the argument? Think again. It’s our beliefs, even those that are unmoored from objective reality, that determine what to us is true and false. And that’s why it’s so difficult to change your mind, much less someone else’s. [7 min read]
Researchers at USC Dornsife’s Brain and Creativity Institute find that when political beliefs are challenged, a person’s brain becomes active in areas that govern personal identity and emotional responses to threats.
Brain scans show that stories that force us to think about our deepest values activate a region of the brain once thought to be its autopilot, according to USC Dornsife researchers.
In a stratospheric leap for neuroscience, researchers at the Brain and Creativity Institute (BCI) are limited only by their imaginations.
Whether we like someone affects how our brain processes their movements, according to a new study by USC Dornsife researchers.
