Feature

More Than Meets the Eye: Why California Has a Unique Relationship with Beauty

Understanding the state’s powerful association with beauty offers profound insights into its history, evolution and global reputation.

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Elusive Magic

Perpetual Gold Rush

FEATURE

What is the California Dream — and Is It Still Alive?

Defining California may seem an impossible task, given the state’s immense size, its rich history and remarkable diversity. And yet, when we hear the phrase “California Dream,” we instinctively grasp its meaning.

FEATURE

The Books That Define California

“California writers benefit by their distance — both aesthetic and geographic — from the literary centers of the east.”

FEATURE

Echoes in the Dust: The Hidden History of California’s Ghost Towns

These abandonned communities may be haunting but they also still have much to teach us about the Golden State’s complex history.

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FEATURE

Forgotten Nuggets of California History

California’s rich history is often defined by iconic periods such as the Gold Rush, the rise of Hollywood, and the aerospace boom. But beneath these celebrated events lie lesser-known stories that have quietly shaped the state’s identity.

By Marcus Paulsen

“From audacious bids for independence to cultural innovations and covert wartime plots, exploring these forgotten chapters offers a deeper understanding of the remarkable forces of innovation, creativity, courage and persistence that helped define the Golden State.”
William Deverell, divisional dean of social sciences and co-director of the Huntington-USC Institute on California and the West.

California’s Brief Republic, Its Enduring Flag (and our cover)

In June 1846, at the outset of the Mexican-American War, some 30 American settlers seized the Mexican-administered town of Sonoma, north of San Francisco. Declaring independence, they raised a makeshift flag featuring a crudely drawn bear. Though the California Republic lasted only 25 days, its flag endured, ultimately becoming the inspiration for the official state flag adopted in 1911. The bear featured on the official flag was modeled after “Monarch,” a California grizzly captured in Ventura County in 1889 on the orders of newspaper tycoon William Randolph Hearst, and held captive in San Francisco for 22 years. Featuring the California flag’s grizzly, our cover is inspired by the 1913 sheet music cover of the state song, “I Love You, California.”
(Photo: Wikimedia Commons.)

Foiling Fascism in California

In July 1933, just months after Adolf Hitler rose to power, Nazi-aligned supporters held their first public meeting in L.A. This sinister gathering —replete with brown shirts, swastikas and Nazi salutes — evolved into a movement that aimed to seize Southern California armories and murder influential Hollywood producers and actors. “The movement was stymied by a group of citizen-spies, led by Jewish attorney Leon Lewis, who thwarted their plots against democracy,” says Distinguished Professor Steve Ross, Dean’s Professor of History and an expert on the period. Ultimately, local Nazi sympathies dwindled as the nation united against fascism following the Japanese attack on Pearl Harbor.
(Photo: Alamy.)

Pioneering Woman Botanist Championed the Golden Poppy

A symbol of California’s beauty, the golden poppy became the state flower thanks to the persistence of botanist Sara Plummer Lemmon. A specialist in Western flora, Lemmon discovered 110 plant species and tirelessly worked with the legislature to introduce bills recognizing the golden poppy. After nearly a decade of advocacy, and overcoming opposition from two governors, the bill was finally signed into law in 1903. “Lemmon’s work reveals the interwoven strands of scientific wild-botanizing, women’s club culture, and efforts to craft the mythology of California during the era,” says Elizabeth Logan, co-director of the Huntington–USC Institute on California and the West
(Photo: Wikimedia Commons.)

The Birth of Blue Jeans: A California Legacy

While California is the birthplace of many iconic cultural exports, one stands out as having legs: good ol’ blue jeans. Patented in 1873 by business partners Levi Strauss and Jacob Davis, the denim pants reinforced with metal rivets were manufactured in San Francisco. They were originally designed for laborers who needed more durable clothing to withstand the rigors of mining, ranching and farming in the American West.
(Photo: Alamy.)

From Humble Stage to Legendary Venue

When the Hollywood Bowl opened on July 11, 1922, it was little more than a wooden platform with a canvas top. Over time, it grew into a legendary music venue, considered the largest natural outdoor amphitheater in the United States. The Bowl has hosted some of the most influential performances of the 20th century, from the Beatles’ 1964 Los Angeles debut to the Doors’ 1968 concert, released as a live album in 1987.
(Photo: Wikimedia Commons.)

A State Divided: Southern California’s Bid for Slavery

In 1850, California joined the Union as a free state. But by 1858, many Southern California ranch owners pushed for the region to become a separate territory where slavery would be permitted. State Sen. Andrés Pico led the movement, and the California State Assembly passed a proposal to split the state at the 36th parallel, creating the “Territory of Colorado” from the southern counties. “This proposal was one of the earliest — and perhaps the most ignominious — of about 220 attempts to divide California,” says Alice Baumgartner, associate professor of history. Ultimately, the proposal never reached the U.S. Congress due to the outbreak of the American Civil War.
(Photo: Wikimedia Commons.)

California’s Vagabond Capital

Sacramento is now California’s established seat of political power, but in the state’s early years, its capital was surprisingly nomadic. Between 1849 and 1862, the capital moved frequently — from Monterey to San Jose, then to Vallejo, Benicia, and finally, Sacramento, chosen for its river network and proximity to the Gold Rush. However, flooding in 1862 temporarily forced the capital to relocate to San Francisco. The legislature returned to Sacramento and state officials settled permanently in the Capitol building in 1869, even though it was still under construction.
(Photo: Wikimedia Commons.)

FEATURE

Perilous Paradise: How Ancient Native Wisdom is Helping California Manage Its Wildfires

For centuries, Indigenous tribes managed California’s volatility. Today, their ancestral knowledge is more vital than ever.

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How California (Probably) Got Its Name

FEATURE
On the Road: The Best of California’s Roadside Attractions

    Overview

    Is California the best state for a road trip? There’s a solid case to be made. Its 163,000 square miles offer an abundance of natural beauty, from the vast forests of the north and the booming surf breaks of the Central Coast to the mystical deserts in the south. With often temperate weather and an extensive network of highways, driving in the state can be a pleasurable pastime, not just a means to an end.

    “There’s a special kind of peace that starts as soon as you hit the road, turn on your favorite playlist and let the conversations flow. For me, road trips have always been about taking a break, feeling the warmth of the sun come through the windows, and watching California’s golden landscape stretch out in every direction,” says Natalia Molina, Distinguished Professor of American Studies and Ethnicity and Dean’s Professor of American Studies and Ethnicity.

    “That’s the magic of a road trip: It transforms you, even if just for a moment, into someone free, fully alive in the beauty of California’s winding roads and endless horizons.”

    Whether you’re embarking on a long trip or a quick getaway, experiencing California’s eclectic scenery means incorporating some “totally rad” stops along the way. Here are our recommendations for an unforgettable drive.

    Chandelier Drive-Thru Tree

    Leggett, CA
    Travel south along the Avenue of the Giants Scenic Highway, winding through towering California Redwoods. Continue for 30 miles to the nearly 300-foot-tall Chandelier Drive-Thru Tree. Cut into the tree’s 16-foot diameter base is a 6-foot-wide tunnel that allows motorists to pass through its ancient trunk.

    Mark’s Hot Dogs

    San Jose, CA

    In the 1920s, Giant Orange refreshment stands began popping up along California highways, tempting parched motorists with freshly squeezed OJ. By the 1950s, faster motoring and the advent of automobile air conditioning made these stops less popular, but a few iconic globes remain, including this San Jose classic.

    Palm and Pine

    Madera, CA

    For nearly a century, travelers have marked the shift between Northern and Southern California by two celebrated trees, one palm and the other pine, planted in the median of Highway 99. Sadly, highway widening will uproot the beloved duo in 2025, but for now, they stand as a symbol of the state’s contrasting regional flora.

    Blackwell’s Corner

    Lost Hills, CA

    California’s oil fields helped power the rise of the automobile, and gas stations abound across the state. One lonely stop, Blackwell’s Corner, marks a tragic moment in cinema history. It was here that actor and racing enthusiast James Dean made his final stop in 1955, reportedly purchasing an apple and a Coca-Cola, before his fatal car crash in nearby Cholame.

    Point Mugu Missile Park

    Port Hueneme, CA

    California’s Pacific Coast Highway (PCH) is renowned for more than its astounding views. Just off PCH, visitors can explore the state’s military history at Point Mugu Missile Park, which displays a wide variety of the missiles and aircraft tested at the nearby naval base since World War II.

    In-N-Out Burger Replica

    Baldwin Park, CA

    All road trips inevitably lead to a drive-through. California’s first was the original In-N-Out Burger in Baldwin Hills, where an innovative two-way speaker system allowed hungry drivers to order without leaving their cars. Today, a replica of that original burger stand is located just off the I-10 freeway.

    Roy’s Motel & Café

    Amboy, CA

    Along a lonely stretch of U.S. Route 66, America’s iconic highway, travelers are still lured by the 50-foot tall neon sign for Roy’s. The motel and cafe’s futuristic Googie architecture originated in California, and continues to draw tourists to this desert outpost, now a ghost town.

    Official Center of the World

    Felicity, CA

    If California sometimes feels like the center of the world, sky-diving pioneer Jacques-André Istel is surely owed a little credit. Since 1985, he has claimed this title for the tiny town of Felicity, even convincing Imperial County to legally recognize it as such. An eccentric granite pyramid marks the spot, right off I-8.

    SNAPSHOT

    She’s Got You Covered: Meet the USC Dornsife Professor Working to Improve California’s Fire Insurance Industry

    Monalisa Chatterjee has spent her career studying how humans adapt to extreme climate events such as tropical cyclones, urban floods and droughts. In recent years, the associate professor and graduate director of environmental studies has turned her focus to a climate trend that’s especially urgent in California: wildfires.

    POINT / COUNTERPOINT

    California: Utopia or Dystopia?

    A historian debates the issue with a professor of American studies and ethnicity.

    “California’s future is a canvas painted in utopian hues.”
    – Elizabeth Logan


    “California has always had a dystopian edge.”
    – Juan De Lara

    ALUMNI INSIGHT

    Who Is Jade Clemons and How Is She Boosting California’s “Blue Economy”?

    As director of the Blue Sustainable Economy Alliance — “BlueSEA” — at AltaSea, a nonprofit at the Port of Los Angeles, Jade Clemons ’19 is helping to steer a more equitable and sustainable future for California’s environment — and, perhaps unexpectedly, for its people, too.

    TAKE 6

    Geology Rocks: Discover California’s Unique Geological Formations

    California’s landscape is shaped by millions of years of dynamic geological forces — from tectonic shifts and volcanic eruptions to changing sea levels and relentless erosion. This intense activity has created one of the most complex and diverse geologies in the world.
    By Daniel P. Smith

    “It’s astounding how much California offers from a geological perspective. Tectonic environments, rich mineral deposits, evidence of glacial activity, and some of the most significant fossils in North America, make this state a geologic treasure trove like no other.”
    Frank Corsetti chair and professor of Earth sciences

    Peaks And Troughs

    California is home to both the highest and lowest elevations in the contiguous United States — and they’re practically neighbors. Just 80 miles apart, Mt. Whitney rises to 14,505 feet as the tallest mountain peak in the continental U.S., while Death Valley plunges 282 feet below sea level, making it the lowest elevation on the mainland.
    (Photo: Wikimedia Commons.)

    The Irony of “Snowball Earth”

    Earth scientists studying Death Valley’s rocks have uncovered evidence
    of the most extreme ice age of all time, known as “Snowball Earth,” which occurred approximately 700 million years ago. The irony? They’re researching the coldest period in our planet’s history in what is now the hottest place on Earth.
    (Photo: iStock.)

    Shake, Rattle and Roll

    California is riddled with fault lines, making it one of the world’s most earthquake-prone regions. The San Andreas Fault, which runs 800 miles (nearly the length of the state), is the most infamous. While most of the thousands of small quakes that occur in California each year are too subtle for humans to feel, they offer scientists valuable insights. “These small earthquakes provide highly detailed information about the faults’ subsurface geometry, helping us map tectonic activity and assess seismic hazards,” says Yehuda Ben-Zion, professor of Earth sciences and director of the Statewide California Earthquake Center, based at USC Dornsife.
    (Photo: Wikimedia Commons.)

    Fossil Heaven

    Sedimentary rocks near Barstow in Southern California’s Mojave Desert hold one of the world’s densest concentrations of fossils from creatures like camels, pygmy running rhinos, and saber-toothed cats that roamed the Earth 13 million to 16 million years ago. Remarkably, fossils of at least 17 species found here have never been discovered anywhere else. The area is so fossil-rich that scientists named a geologic time period after it: the Barstovian North American Stage.
    (Photo: Wikimedia Commons.)

    Cruel Twist

    California is often hailed as a leader in the green economy, but here’s the irony: To power clean energy and advance green technology, the state relies on rare Earth elements that are abundant in San Bernardino County’s Mountain Pass mine. This site has the highest concentration of these valuable materials in the Western Hemisphere, and their extraction requires mining — an activity that can conflict with environmental goals.
    (Photo: Wikimedia Commons.)

    Future Neighbors?

    San Francisco and Los Angeles are nearly 400 miles apart today, but in as little as
    10 million years, they could be neighbors. San Francisco sits on the east side of the San Andreas Fault, while L.A. lies on the west. As the side to the west creeps northward, it is slowly dragging the City of Angels with it.
    (Photo: iStock.)

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    USC Dornsife Magazine
    c/o Crisann Smith
    1150 S. Olive St
    SCT-2400
    Los Angeles, CA 90015

    Editor-in-Chief
    Susan Bell

    Creative Director
    Letty Avila

    Senior Associate Dean for Communication and Marketing
    Jim Key

    Writers and Editors
    Margaret Crable
    Darrin S. Joy

    Multimedia News Director
    Katie Kim Scott

    Media Relations Director
    Ileana Wachtel

    Videographer and Photographer
    Mike Glier

    Senior Web Specialist
    Michael Liu

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    Christelle Snow

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    Crisann Smith

    Contributors
    Jai Battle, Olga Burymska, Stephen Koenig, Rachel B. Levin, Kelly Lukito, Markos Mendez, Marcus Paulsen, Vanessa Roveto, Daniel P. Smith, David L. Ulin, Tomas Weber


    USC Dornsife Magazine is published twice a year by the USC Dornsife Office of Communication at the University of Southern California and is distributed to alumni, faculty, staff, parents and friends of USC Dornsife College of Letters, Arts and Sciences.