USC Dornsife News

If you’ve ever wondered how marketers and politicians create memorable messages, this article could change your life. [9 min read]

Using fighting words for cancer can even impact people who are healthy, making them feel more fatalistic about the disease and prevention, the USC Dornsife study shows. [2 ½ min read]

Think facts win the argument? Think again. It’s our beliefs, even those that are unmoored from objective reality, that determine what to us is true and false. And that’s why it’s so difficult to change your mind, much less someone else’s. [7 min read]

USC Dornsife psychologists find that people tend to remember their good old days when they feel disappointed or sad in the present. [2¾ min read]

The findings are significant amid the recent rise of fake news and public distrust in science, says USC Dornsife’s Norbert Schwarz.

Scientific advisers have counseled presidents at least as far back as Franklin Delano Roosevelt. Even so, many politicians and much of the public seem slow to trust them — a situation that needs a remedy, and soon.

Norbert Schwarz of psychology and marketing finds that either love at first sight or deliberate cultivation can give rise to a sense of well-being on the job.

Research by USC Dornsife’s Norbert Schwarz of psychology demonstrates the real-life implications of the expression “something smells fishy.”

Research by Norbert Schwarz shows that shopping while hungry makes people buy more than just food.