Health
A newly discovered gut-brain connection turns meals into memories, and may offer novel ways to protect cognitive health.
A newly discovered gut-brain connection turns meals into memories, and may offer novel ways to protect cognitive health.
USC Dornsife’s Giorgio Coricelli of economics and psychology uses MRI to show that failure is a rewarding experience when the brain has a chance to assess its options and mistakes.
Neuroeconomics looks inside the brain with scanning tools to investigate patterns of motivation and decision-making. Some businesses are profiting. Individuals can, too.