Neuroscientists examine how to identify the people most at risk of opioid addiction and how to best treat those already addicted. [2¼ min read]
Antoine Bechara of psychology and colleagues find giving consumers a “prize” for choosing smaller meal portions means lower daily intake of calories.
Neuroeconomics looks inside the brain with scanning tools to investigate patterns of motivation and decision-making. Some businesses are profiting. Individuals can, too.