Lab, Group or Project Website

The predesigned layouts on this website template are intended to help you take the guesswork out of designing and structuring a website on the Dornsife WordPress platform. Each page includes a recommended design blueprint and example content to guide how information can be organized, while allowing flexibility for you to update the page design and text to reflect your unit’s priorities and identity.

Not every unit will need every page, and sections can be adapted or deleted as needed. Each page is organized with placeholder content for you to replace and customize.

Suggestions for Top Website Image (Hero Image)

The hero image introduces the lab at a high level. Choose a bold, immersive image that immediately places visitors inside the lab’s world. This could be a wide shot of the lab environment, researchers actively working, fieldwork in progress, or a compelling subject image related to the lab’s focus. Try to prioritize imagery that highlights people, experiences, or outcomes. These tend to be more engaging than static shots of campus buildings.

Writing Copy for Your Site

When writing website copy, start by identifying your primary audience. For external audiences, keep content clear, concise, and engaging, using plain language and avoiding jargon. For internal or expert users, focus on accuracy and depth, often with faculty or subject-matter input. Many sites would benefit from a layered approach, starting with accessible, high-level information and offering more detailed content for those who need it.

Delete this informational component prior to publishing your site