As part of USC Dornsife’s recruitment material update, the Creative Content team collaborated with the Office of Admission to develop a compelling viewbook designed to increase applications, yield, and enrollment. The goal was to showcase the school’s academic strengths, dynamic student experience, and distinctive attributes.

Publication design, layout and art direction

Developed clear, emotionally resonant content aligned with USC Dornsife’s core attributes

Gathered testimonials from student ambassadors to ensure the viewbook felt personal, relatable, and inspiring

Organized a two-day campus shoot capturing authentic student experiences for the publication

Produced a polished print piece that serves as a flagship recruitment piece

Project Management
Brand Strategy & Marketing
Art Direction
Graphic Design

The viewbook is a centerpiece of USC Dornsife’s recruitment strategy. Its striking visuals and clear messaging effectively capture the school’s distinctive appeal, helping attract top-tier applicants. The piece offers the Office of Admission a powerful tool for driving applications and yield, while also strengthening USC’s competitive position. Its emotional resonance ensures it connects with both students and parents, leaving a lasting impression.

As part of the university’s $1B+ Frontiers of Computing Initiative, USC Dornsife needed a compelling publication to showcase its leadership in quantum computing. Given the complexity of the subject, the Creative Content team had to translate highly technical quantum science into clear, engaging language for potential donors and industry partners. The goal was to create a visually striking piece that demystifies quantum computing, making it both accessible and inspiring to those considering support for USC’s groundbreaking research.

To make quantum computing approachable, the Creative Content team combined bold storytelling with playful, vector-based illustrations — including whimsical anthropomorphized quantum particles. This visual creativity softened the subject’s complexity, making it more inviting. Additionally, through first-person interviews with USC Dornsife researchers, the team crafted clear, compelling narratives that highlight the potential impact of research. The result is a visually engaging and intellectually accessible piece that transformed a technical topic into a captivating journey for non-scientist audiences.

Art Direction: Bold visual storytelling with a unique, playful approach

Graphic Design: Custom vector illustrations that make quantum computing approachable

Content Strategy: Clear, engaging narratives tailored for non-scientist audiences

Research & Interviews: Firsthand insights from USC Dornsife faculty

Print & Digital Integration: Designed for both print distribution and online engagement

Project Management: Cross-team collaboration to ensure accuracy and impact

The brochure has been embraced as USC’s primary marketing asset for promoting its quantum computing research. It serves as a key tool for the Advancement Office, helping initiate high-level donor conversations and attract industry partnerships. The publication’s compelling design and clear messaging effectively position USC Dornsife as a leader in this cutting-edge field, enhancing its visibility and strengthening its case for philanthropic and corporate support.