Your Digital Front Door

The USC Dornsife Creative Content team is ready to help you design an accessible website (or gussy up your existing site) that makes it easy for users to find the information they need.

Tap our creative team to start from scratch, improve your site design, or suggest jargon-free messaging that resonates with a public audience. Our partners in Dornsife Technology Services will ensure your site runs smooth and secure. And for the lone wolves out there, check out our detailed resources to get started on your own.

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USC Dornsife Website

The Challenge

Bring the USC Dornsife website into the modern day.

The USC Dornsife website had not been updated in more than a decade and had no central manager to oversee content strategy. The design and underlying content management system were in serious need of a refresh.

Working with a third party firm to build a new framework and gathering input for our site’s needs from across the college, we embarked on a multi-year project to overhaul the central college site and create a structure that would also work for the nearly 400 department, center, institute, office, lab, and personal sites on our system.

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Our Creative

• Established the site’s tone and visual identity
• Wrote copy for all pages on the main college website
• Organized a multi-day photoshoot to capture images across the college’s vast disciplines, communities, and campus locations
• Created a cohesive visual, mobile-first style using design elements and vivid cardinal and gold gradients on images
• Established a photo repository for our users
• Working with Dornsife Technology Services, trained and supported users on the new system

Project Features

Project Management
Content Strategy
Art Direction
Copywriting
Graphic Design
Web Editing

The Results

A fresh, cohesive site with room to evolve that draws on the university’s brand identity while paving a singular path for Dornsife to shine online.

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Two laptop computers on a gold graphic design pattern

Project Highlights

USC Dornsife webpage mockup on a computer

Hand holding red phone on a textured background. On the phone there is the Undergraduate Research USC Dornsife Page

Before (left) and after (right) of the USC Dornsife website homepage. The new design features larger images and interactive elements, including video players and modal windows, for a more dynamic and improved user experience.

The multi-year project overhauled the central college site and created a structure that would also work for the nearly 400 department, center, institute, office, lab and personal sites on our system. In partnership with Dornsife Technology Services, we trained and continue to support users on the new system.

Our team developed a messaging, voice and tone guide for our users, which embodies the values, differentiators, and personality that, when taken together, form our public-facing brand. Using these guidelines, we wrote the copy for the main site.

The Creative Content team established the site’s tone and visual aesthetic using images and colors within the USC brand identity.

We organized a multi-day photoshoot to capture images across the college’s vast disciplines, communities and campus locations, and created a cohesive visual style across the main site using vivid cardinal and gold gradients on images. We also established a photography repository for our users to draw from when building their sites on our new system.

In addition to photography, our designer created original illustrations and compositions utilizing USC’s primary and secondary palettes for use throughout the main site.

Our new system uses best practices for digital accessibility so that all visitors to our site can access content without barriers.

USC Dornsife Admission Website

The Challenge

New Campaign Website

The USC Dornsife Office of Admission and Student Success was launching a new multi-year admission campaign — and they needed a website to match. The Creative Content team stepped in to help translate the visual style of their new campaign into a striking web presence.

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Our Creative

The Creative Content team established the site’s visual identity; designed web pages; created graphic elements; led art direction for a day-long on-campus photoshoot with students and faculty to highlight the student experience.

Project Features

Art Direction
Web Design
Web Editing
Graphic Design
Content Strategy
Project Management

The Result

The website is a cohesive extension of the new Admission campaign. Prospective students can see their future selves and the experiences they can expect from a USC Dornsife education when they visit. And the Admission team has a web structure in place that they can build on in the years to come.

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Project Highlights

USC Dornsife Admissions website graphic elements on a computer mockup

The new website is a cohesive extension of the freshly launched Admission campaign. Prospective students can visualize their future selves and the experiences they can expect from a USC Dornsife education when they visit the new Admission site.

The Creative Content team led the art direction for the look and feel of the campaign. We organized a two-day campus shoot, capturing authentic student experiences that could be used in print and digital materials including the website. More than 40 USC Dornsife students participated in the shoot. The visual tone blended prestige and contemporary aesthetics with LA’s vibrant energy.

We incorporated design elements from our campaign concept on site images for a cohesive visual appearance across marketing materials.

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Website Design

Your Digital Front Door

View Our Work

USC Dornsife Website

The Challenge

Our Creative

Project Features

The Results

Project Highlights

USC Dornsife Admission Website

The Challenge

Our Creative

Project Features

The Result

Project Highlights

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Office of Creative Content

Our Work