Your Digital Front Door

The USC Dornsife Creative Content team is ready to help you design an accessible website (or gussy up your existing site) that makes it easy for users to find the information they need.

Tap our creative team to start from scratch, improve your site design, or suggest jargon-free messaging that resonates with a public audience. Our partners in Dornsife Technology Services will ensure your site runs smooth and secure. And for the lone wolves out there, check out our detailed resources to get started on your own.

View Our Work

USC Dornsife Website

    The Challenge

    Bring the USC Dornsife website into the modern day.

    The USC Dornsife website had not been updated in more than a decade and had no central manager to oversee content strategy. The design and underlying content management system were in serious need of a refresh.

    Working with a third party firm to build a new framework and gathering input for our site’s needs from across the college, we embarked on a multi-year project to overhaul the central college site and create a structure that would also work for the nearly 400 department, center, institute, office, lab, and personal sites on our system.

    Our Creative

    •  Established the site’s tone and visual identity
    •  Wrote copy for all pages on the main college website
    •  Organized a multi-day photoshoot to capture images across the college’s vast disciplines, communities, and campus locations
    •  Created a cohesive visual, mobile-first style using design elements and vivid cardinal and gold gradients on images
    •  Established a photo repository for our users
    •  Working with Dornsife Technology Services, trained and supported users on the new system

    Project Features

    Project Management
    Content Strategy
    Art Direction
    Copywriting
    Graphic Design
    Web Editing

    The Results

    A fresh, cohesive site with room to evolve that draws on the university’s brand identity while paving a singular path for Dornsife to shine online.

    Two laptop computers on a gold graphic design pattern
    Two laptop computers on a gold graphic design pattern
    Two laptop computers on a gold graphic design pattern
    Two laptop computers on a gold graphic design pattern

    USC Dornsife Admission Website

      The Challenge

      New Campaign Website

      The USC Dornsife Office of Admission and Student Success was launching a new multi-year admission campaign — and they needed a website to match. The Creative Content team stepped in to help translate the visual style of their new campaign into a striking web presence.

      Our Creative

      The Creative Content team established the site’s visual identity; designed web pages; created graphic elements; led art direction for a day-long on-campus photoshoot with students and faculty to highlight the student experience.

      Project Features

      Art Direction
      Web Design
      Web Editing
      Graphic Design
      Content Strategy
      Project Management

      The Result

      The website is a cohesive extension of the new Admission campaign. Prospective students can see their future selves and the experiences they can expect from a USC Dornsife education when they visit. And the Admission team has a web structure in place that they can build on in the years to come.

      Admission website viewed on a laptop
      Admission website viewed on a laptop
      Admission website viewed on a laptop
      Admission website viewed on a laptop

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