FEATURE

The Longevity Guide

Our experts share their research insights on how to live a longer, happier and healthier life.

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5 Ways to Give Yourself a Boost

Which Health Hacks Are Worthwhile

Never Past Your Prime

FEATURE

A Tale of Two Climates

In a county divided by heat, USC Dornsife plants the seeds of change.

FEATURE

Clearing the Clouds

The number of people living with Alzheimer’s is expected to triple by 2050, while a common early sign of the disease is alarmingly underdiagnosed. In the race to defeat dementia, physicists, biological scientists and psychologists are finding surprising clues to understanding the drivers of the disease and how to prevent and treat it.

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FEATURE

The Pain Paradox

Our researchers are developing effective new remedies to relieve pain — without the risk of addiction.

Peter Kuhn in a office.
SNAPSHOT

Cancer Detective

Revolutionary new diagnostic tools being developed by physicist Peter Kuhn may help make cancer a disease of the past.

ALUMNI INSIGHT

Miracle Man

Born with a giant tumor in his neck, USC Dornsife alumnus and 2003 University Valedictorian Kevin Huoh underwent more than 60 operations by the time he was 9 years old — most performed by USC-trained doctors who became his childhood heroes. Inspired to follow in their footsteps, Huoh is now a pediatric otolaryngologist whose surgical skills provide lifesaving care to children born with similar conditions.

TAKE 5

Past Remedies

Before regulation of medicines began in the early 20th century, quack remedies proliferated. Here we take a humorous look at some of the most striking — and frankly bizarre — advertisements used to peddle these fraudulent concoctions.

By Marcus Paulsen

“Advances in color printing, lithography and mass production raced far ahead of regulatory oversight of patent and other ‘medicines.’ But just because they looked good to the eye didn’t mean these remedies were in any way good for you.” – William Deverell, divisional dean of social sciences and professor of history, spatial sciences and environmental studies

1. RENNE’S MAGIC OIL

Sometimes straightforward and to the point works best. This late 19th-century advertisement lets the reader know simply and quickly that this isn’t just any snake oil, it’s magic snake oil — and it will take care of your pain.

2. MRS. WINSLOW’S SOOTHING SYRUP

This deadly concoction was used to relieve teething pain. Containing alcohol and 65 milligrams of morphine per ounce, it did indeed help restless infants sleep — the problem was that many never woke up. In 1911, the syrup was labeled a “baby killer” by the American Medical Association but continued to be sold as late as 1930. It is now considered to have caused significant infant mortality during the period.

3. DR. SAGE’S CATARRH REMEDY

Featuring grand vistas of Niagara Falls (talk about drainage!) and a sign painter dangling on a board flimsier than the science backing up this remedy for mucus buildup, this advertisement raises the already perilous stakes for quack medicine.

4. HAMLIN’S WIZARD OIL

Developed by former magician John Hamlin, this panacea contained roughly 60% alcohol along with chloroform, turpentine, ammonia, cloves, sassafras and camphor. Hamlin initially peddled the oil as an external liniment and topical remedy for toothache and earache, but later encouraged its ingestion to cure headaches, diphtheria, pneumonia, rabies and cancer. If you weren’t sick before taking it, chances are you would be afterward.

5. DR. D. JAYNE’S ALTERATIVE

A one-stop shop for all your disease and sickness needs, Dr. D. Jayne’s Alterative claimed to cure a smorgasbord of afflictions, from pimples and carbuncles to cancer and rheumatism — not to mention scrofula and dropsy. There’s nothing like pushing some tigers off a cliff to let the world know, “Hey! Have we got a cure for you.”

POINT / COUNTERPOINT

Is Technology Making Us More Or Less Healthy?

A psychology professor and a professor of biological sciences and anthropology debate the issue.

“Technology is revolutionizing our approach to health.”
– Iony Ezawa


“Technology is encouraging an epidemic of sedentary behavior that may impact our physical and mental health.”
– David Raichlen

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Contact Us

USC Dornsife Magazine
c/o Crisann Smith
1150 S. Olive St
SCT-2400
Los Angeles, CA 90015

Editor-in-Chief
Susan Bell

Creative Director
Letty Avila

Senior Associate Dean for Communication and Marketing
Jim Key

Writers and Editors
Margaret Crable
Darrin S. Joy
Ileana Wachtel

Design Consultant
2communiqué

Multimedia News Director
Katie Kim Scott

Videographer and Photographer
Mike Glier

Senior Web Specialist
Michael Liu

Audience Engagement Editor
Christelle Snow

Administrative Assistant
Crisann Smith

Contributors
Jai Battle, Olga Burymska, Katharine Gammon, Stephen Koenig, Rachel B. Levin, Meredith McGroarty, Markos Mendez, Marcus Paulsen, Vanessa Roveto, Aaron Tilley, Tomas Weber