USC Dornsife News

Think facts win the argument? Think again. It’s our beliefs, even those that are unmoored from objective reality, that determine what to us is true and false. And that’s why it’s so difficult to change your mind, much less someone else’s. [7 min read]

Antoine Bechara of psychology and colleagues find giving consumers a “prize” for choosing smaller meal portions means lower daily intake of calories.

Joining the USC Dornsife Department of Psychology in January, Norbert Schwarz and Daphna Oyserman will open the USC Dornsife Mind and Society Center.