USC Dornsife News

If you’ve ever wondered how marketers and politicians create memorable messages, this article could change your life. [9 min read]

USC Dornsife’s Ellen Wayland-Smith chronicles the life of top ad executive Jean Wade Rindlaub, who used her glamorous and influential career on Madison Avenue to advocate that women stay in the kitchen. [6¼ min read]

Ellen Wayland-Smith examines how the United States has conjoined business success and piety in a way that no other country has.

Ellen Wayland-Smith’s new book traces the scandalous secret history behind a well-known brand’s rise from a 19th-century radical religious sect.