Science and Technology
USC Dornsife has given four longstanding fields clearer academic identities, increasing their visibility in research and graduate education.
News Stories
Faculty
If you’ve ever wondered how marketers and politicians create memorable messages, this article could change your life. [9 min read]
Faculty
USC Dornsife’s Ellen Wayland-Smith chronicles the life of top ad executive Jean Wade Rindlaub, who used her glamorous and influential career on Madison Avenue to advocate that women stay in the kitchen. [6¼ min read]
Arts and Culture
Ellen Wayland-Smith examines how the United States has conjoined business success and piety in a way that no other country has.
Faculty
Ellen Wayland-Smith’s new book traces the scandalous secret history behind a well-known brand’s rise from a 19th-century radical religious sect.
