Brand and Identity

USC’s brand identity uses consistent logos, typography, colors and imagery to connect our community, people and programs with audiences. They make our stories and materials more meaningful and memorable.

The university offers a robust website that covers everything you may need regarding branding and identity at USC. From guides on logotypes, imagery, and social media to branded merchandise and campus signage, you can find official university guidelines and best practices at identity.usc.edu.

On this page, you’ll find Dornsife-specific branding and identity assets and information, as well as links to helpful university resources.

The formal USC Dornsife logotype consists of the USC monogram, Dornsife wordmark and the academic unit descriptor. Combined in a precise manner, these elements create a distinct logotype for USC Dornsife. Do not alter or attempt to create the logotype in any way. Always use approved artwork.

USC Dornsife logotypes are available to download in MyDornsife.

• Go to Dornsife Applications > USC Dornsife Graphic Identity Downloads

Sub-Unit Logos

The USC Graphic Identity Program has been designed specifically to allow complex entities such as USC Dornsife enough flexibility to represent themselves in unique and compelling ways. Subunit logotypes are reserved for departments within academic and administrative units as well as centers, institutes and laboratories.

Sub-unit logos are available to download in MyDornsife.

• Go to Dornsife Applications > USC Dornsife Graphic Identity Downloads

If you need to request a sub-unit logotype please email communication@dornsife.usc.edu.

USC stationery consists of approved designs for letterhead, envelopes and business cards.

The university’s approved stationery vendors have all of graphic elements and assets for the USC Graphic Identity Program, including those for USC Dornsife and all USC academic units.

Learn more about ordering stationery and business cards

USC Dornsife websites are available for the Dornsife community at no cost. Learn more about Dornsife websites on the web support hub. The hub supports USC Dornsife website administrators, offering resources to build and manage Dornsife websites. Here you will also find the WordPress login gateway and forms to request a new site or access to an existing site.

Visit the USC Dornsife Website Support and Resources hub

Social media is a valuable tool to expand your unit’s presence and connect directly with students, alumni, faculty, and the broader community. These platforms provide engaging channels for sharing news, events, resources, and multimedia while encouraging meaningful interaction with your audiences.

You can find social media guidelines, best practices and accessibility guides on the USC Brand and Identity site.

If you are a USC Dornsife unit that would like to be added to the college’s social media directory please email your request to webproject@dornsife.usc.edu.

Find easy-to-use Dornsife-branded templates for class and event flyers and PowerPoint decks with a number of layout and color options in MyDornsife.

• Go to Dornsife Applications > USC Dornsife Graphic Identity Downloads > USC Dornsife Files
• In USC Dornsife Files you will find links to download PowerPoint Templates and Event and Class Flyer Templates

The files include instructions for use and image resources. You may also use our image sizing tool to re-size images for the flyers.

All images and videos used on websites, social media and in publications must follow and respect copyright laws. For information about copyright law and to download the USC image release form, please visit the USC Imagery page.

Looking to brand your merchandise? The university provides guidelines.

USC Dornsife merchandise must be approved by our brand ambassador. Please email approval requests and questions to USC Dornsife Brand Ambassador Letty Avila at lavila@dornsife.usc.edu.

Learn more about branded merchandise