{"id":9209,"date":"2024-08-27T20:31:30","date_gmt":"2024-08-27T20:31:30","guid":{"rendered":"https:\/\/dornsife.usc.edu\/uscseagrant\/?p=9209"},"modified":"2024-09-18T21:33:33","modified_gmt":"2024-09-18T21:33:33","slug":"noaa-marine-debris-award-2024","status":"publish","type":"post","link":"https:\/\/dornsife.usc.edu\/uscseagrant\/2024\/08\/27\/noaa-marine-debris-award-2024\/","title":{"rendered":"USC Sea Grant receives nearly $2 million from NOAA for novel technology to turn marine debris into laundry detergent and sustainable dyes for the fashion industry"},"content":{"rendered":"\n\n\n\n\n \n \n\n\n\n\n\n\n\n
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USC Ph.D. students Shayna Kohl (left) and Anvi Surapaneni (right), both from the lab of Professor Travis Williams, carry a discarded tire on Santa Catalina Island, where trash from the Great Pacific Garbage Patch often washes up. Photo credit: Vanessa Codilla<\/p>\n\n\n\n<\/div>\n <\/div>\n \n

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USC Sea Grant receives nearly $2 million from NOAA for novel technology to turn marine debris into laundry detergent and sustainable dyes for the fashion industry<\/h1>\n\n\n<\/div>\n \n \n By<\/span>USC Sea Grant<\/strong>\n \n August 27, 2024<\/span>\n <\/div>\n<\/div>\n\n\n <\/div><\/div>\n\n \n \n\n\n\n\n\n\n\n
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The University of Southern California (USC) Sea Grant Program was awarded nearly $2 million from the National Oceanic and Atmospheric Administration (NOAA) to develop a disruptive and sustainable method for upcycling ocean-bound plastic waste across Southern California waterways, and to investigate the psychology behind eco-conscious choices.<\/span><\/p>\n

\"\"The multi-disciplinary project team, which will be co-led by the USC Wrigley Institute for Environment and Sustainability (WIES), will collect local marine microplastics and other plastic trash, and leverage a new hybrid chemical\/biological approach to recapture the carbon and energy embedded in these waste materials. Using this novel process, the materials will be converted into high-value molecules and biomaterials to produce dyes for eco-friendly fashion and enzymes for sustainable laundry detergents.\u00a0<\/span><\/p>\n

This part of the project will be spearheaded by Clay C.C. Wang, chair and professor of pharmacology and pharmaceutical sciences at the USC Mann School of Pharmacy and Pharmaceutical Science; Travis J. Williams, professor of chemistry at the USC Dornsife College of Letters, Arts, and Sciences; and Richard W. Roberts, professor of chemical engineering and materials science at the USC Viterbi School of Engineering.\u00a0<\/span><\/p>\n

“We’re harnessing the power of nature to convert trash accumulating in our world\u2019s oceans, such as microplastics and fishing lines, into useful products,\u201d Wang says. \u201cWe aim to develop sustainable, scalable methods. This technology can initially be translated to commercial partners on a pilot scale, and later scaled up for commercial-level production.”<\/span><\/p>\n

Equally important as the biotechnology, the project will also examine social barriers to consumer adoption of such trash-derived products and familiarize public audiences with these emerging technologies through an integrated educational outreach program. This work will be led by Joe \u00c1rvai, director of the Wrigley Institute and a professor of psychology, biological sciences, and environmental studies. He has helmed related research on consumer acceptance for end products of other emerging mitigation technologies, including carbon capture.<\/span><\/p>\n

“When it comes to marine debris, it\u2019s not enough to point to the problem and then hope it goes away,\u201d says <\/span>\u00c1rvai<\/span>. \u201cWe need to identify approaches that will keep marine debris from entering the ecosystem in the future. And we need to simultaneously develop approaches that make the existing debris a value-added resource. It\u2019s this value creation that will help to incentivize a necessary present-day clean-up. And that\u2019s what our innovative and timely project sets out to do.”<\/span><\/p>\n

Co-investigator Karla Heidelberg, director of USC Sea Grant and professor of the practice of biological sciences and environmental studies, will lead the outreach and education initiatives on environmental plastics. Working with the USC Sea Grant team, she will provide resources and critical strategic partnerships with municipalities and local non-profits, such as Heal the Bay and the Cities of Los Angeles and Avalon, located on Santa Catalina Island.<\/span><\/p>\n

The ubiquity of plastic in today\u2019s culture has contributed to it being one of the most serious ocean pollution issues of the 21st century. NOAA, USC Sea Grant, and WIES are addressing the issue of marine debris along many points in the plastic cycle, including prevention. For plastic that has already reached the ocean environment, it is critical to find solutions to remove and repurpose it before it breaks down into microplastics and spreads throughout ocean ecosystems and marine life.<\/span><\/p>\n

\u201cSea Grant is excited to be part of an interdisciplinary project that has such immediate and beneficial applications of the research,\u201d says Heidelberg. \u201cIn addition, we are excited to partner with municipalities and local nonprofits, such as Heal the Bay, on public education and acceptance.\u201d\u00a0<\/span><\/p>\n

This joint USC Sea Grant-Wrigley Institute project is one of 21 awarded through the Marine Debris Challenge and Community Action Coalitions competitions, a $27 million investment from NOAA to prevent and remove marine debris in coastal and Great Lakes communities with support from the <\/span>Bipartisan Infrastructure Law<\/span><\/a>. While some of these projects will push the boundaries of existing marine debris prevention and removal technologies and approaches, and turn innovative research into tangible results, other projects will engage communities, groups, and localities \u2014 particularly those that have been historically underserved \u2014 in translating research into collaborative marine debris removal and prevention efforts.\u00a0<\/span><\/p>\n

More information about the funding and descriptions of all 21 awarded projects are available <\/span>here<\/span><\/a>. Follow the progress of USC\u2019s project <\/span>here<\/span><\/a>.<\/span><\/p>\n


\nThe USC Sea Grant Program<\/a> is part of a national Sea Grant network consisting of federal-university partnerships between NOAA and 34 university-based programs in every coastal and Great Lakes state, Puerto Rico, and Guam. USC Sea Grant is administered within the USC Wrigley Institute for Environment and Sustainability<\/a>, which is housed in the USC Dana and David Dornsife College of Letters, Arts, and Sciences<\/a>.<\/em><\/p>\n\n\n\n<\/div>\n\n\n <\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":751,"featured_media":9213,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-9209","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"\nUSC Sea Grant receives nearly $2 million from NOAA for novel technology to turn marine debris into laundry detergent and sustainable dyes for the fashion industry<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dornsife.usc.edu\/uscseagrant\/2024\/08\/27\/noaa-marine-debris-award-2024\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"USC Sea Grant receives nearly $2 million from NOAA for novel technology to turn marine debris into laundry detergent and sustainable dyes for the fashion industry - 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