Beauty from Within: The Rise of Supplements and Holistic Skincare
Beauty is no longer a reflection of outward appearance. The beauty industry has transitioned towards “holistic wellness,” beauty cultivated from the inside out. With this new shift came the rise of edible beauty through supplements as well.
The global beauty supplement market is projected to grow from $3.7 billion in 2026 to $6.6 billion in 2033, this reflects growing consumer interest in beauty wellness. One driving force is the awareness of nutritional health’s impact on skincare. After COVID-19, consumers wanted to take a new approach towards their health, starting from within. As individuals spent more time indoors and took notice of the world around them, prioritizing natural ingredients and improving health routines were various activities that were implemented. As the world transitioned out of the pandemic, these values still hold true in consumers which is reflected in the growth of beauty supplement products today.
Beyond a consumer shift, supplements are simply another beneficial way to reap the effects of skincare products. Consumers apply products topically that provide collagen and Vitamin C to the skin when they can also ingest those ingredients orally for a deeper effect. Additionally, new ingredients continue to be discovered each day. Coupled with advanced technologies, cosmetic chemists are able to combine various supplements to target specific skin and overall health concerns. According to in-cosmetic Connect, “using both supplements and topical products together delivers even greater results, including up to 25% greater skin elasticity and hydration, compared to either method on its own.” Incorporating supplements into one’s skincare routine is an added benefit that can help enhance the skin.
The rise of social media has also helped spread this new consumer mindset. With dermatologists, influencers, and wellness experts promoting products and providing information, consumers are more exposed to holistic beauty. Additionally, vitamins and supplements were previously an enigma, something that people knew they should consume but not exactly what it entails. Social media educates consumers on their various uses and makes them more open to trying out new products.
With this new wave, more brands have surfaced or gained popularity to meet the demand. Olly, for example, is a wellness brand started in 2014 that has recently been gaining attention. With its trendy products that target specific concerns such as hair and skin, and influencer marketing that helps promote the brand, it is now a leader in the supplement industry. Leaning more towards holistic beauty, Timebeam Beauty was just founded last year, focused on topical products and ingestible supplements such as sun gummies and sleep powder pixies.
Now more than ever, consumers are placing high significance on their health in hopes that it will impact their beauty routines. As the wellness movement continues to grow, individuals will continue bridging the gap between health and beauty.
References
De Silva Mraci Innovation Manager Vitex Pharmaceuticals, A., & De Silva Mraci Innovation Manager Vitex Pharmaceuticals, A. (2025, October 9). Why supplements matter for skin health – A chemist’s perspective | in-cosmetics Connect. In-cosmetics Connect | the In-cosmetics Group Is the Meeting Point and Learning Hub for the Personal Care Development Community Worldwide. https://connect.in-cosmetics.com/ingredients-formulation/why-supplements-matter-for-skin-health-a-chemists-perspective/#fn10
Doiphode, A. (2026, April 1). Beauty supplement market trends driven by demand for skin health products. https://www.linkedin.com/pulse/beauty-supplement-market-trends-driven-demand-skin-health-doiphode-nb6tf/
Pitt, S. (2023, June 27). A surge in supplements: behind the boom of beauty vitamins. Beauty Matter. https://beautymatter.com/articles/behind-the-boom-of-beauty-vitamins