{"id":4,"date":"2022-11-02T18:09:55","date_gmt":"2022-11-02T18:09:55","guid":{"rendered":"https:\/\/dornsife.usc.edu\/norbert-schwarz\/?page_id=4"},"modified":"2025-11-11T14:58:28","modified_gmt":"2025-11-11T22:58:28","slug":"home","status":"publish","type":"page","link":"https:\/\/dornsife.usc.edu\/norbert-schwarz\/","title":{"rendered":"Home"},"content":{"rendered":"\n\n  \n    \n\n\n\n\n\n\n<div\n  class=\"cc--component-container cc--rich-text \"\n\n  \n  \n  \n  \n  \n  \n  >\n  <div class=\"c--component c--rich-text\"\n    \n      >\n\n    \n      \n<div class=\"f--field f--wysiwyg\">\n\n    \n  <p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-226 alignleft\" src=\"\/norbert-schwarz\/wp-content\/uploads\/sites\/231\/2023\/06\/Headshot_Norbert-200x300.jpeg\" alt=\"\" width=\"258\" height=\"387\" srcset=\"https:\/\/dornsife.usc.edu\/norbert-schwarz\/wp-content\/uploads\/sites\/231\/2023\/06\/Headshot_Norbert-200x300.jpeg 200w, https:\/\/dornsife.usc.edu\/norbert-schwarz\/wp-content\/uploads\/sites\/231\/2023\/06\/Headshot_Norbert-683x1024.jpeg 683w, https:\/\/dornsife.usc.edu\/norbert-schwarz\/wp-content\/uploads\/sites\/231\/2023\/06\/Headshot_Norbert-768x1152.jpeg 768w, https:\/\/dornsife.usc.edu\/norbert-schwarz\/wp-content\/uploads\/sites\/231\/2023\/06\/Headshot_Norbert-1024x1536.jpeg 1024w, https:\/\/dornsife.usc.edu\/norbert-schwarz\/wp-content\/uploads\/sites\/231\/2023\/06\/Headshot_Norbert.jpeg 1200w\" sizes=\"(max-width: 258px) 100vw, 258px\" \/><br \/>\nMy research explores how people make sense of the world in which they live and how their decisions are shaped by subtle contextual influences. My theoretical approach emphasizes the socially situated and embodied nature of cognition and the role of feelings and subjective experiences in judgment and decision making. I pursue these basic processes in different domains, including public opinion, consumer behavior, well-being, and the psychology of self-report.<\/p>\n<p>All my work involves close collaboration with an interdisciplinary\u00a0<a href=\"https:\/\/docs.google.com\/document\/pub?id=1Yzk8o1OzPUUbgr7eWCm-66bKiq1kJwUW3VfIiuV0Ivk\">lab group<\/a>\u00a0of doctoral students, post-docs, visiting scholars, and colleagues in the\u00a0<a href=\"https:\/\/dornsife.usc.edu\/mindandsociety\">USC Dornsife Mind &amp; Society Center<\/a>.<\/p>\n<p>Select publications are available using the links above and others are often accessible through my <a href=\"https:\/\/scholar.google.com\/citations?user=m50LZsUAAAAJ&amp;hl=en\">Google Scholar profile<\/a>. I also regularly update a live version of <a href=\"https:\/\/docs.google.com\/document\/d\/15Bl781lvivVBKVX2Qi5P48LPUw6jqbOjeLPOR54iBac\/edit\">my CV<\/a> and <a href=\"https:\/\/docs.google.com\/document\/d\/1q4cNJZ7ybqCUs2e7E7ENbWNY8-QfqQKJysvBpiwjJX4\/edit\">my resume<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Interested in joining my lab as a PhD Student or Post Doc? <\/strong><a href=\"https:\/\/docs.google.com\/document\/d\/1VsAjJAx-g-6Lz3GWrzVzQhP-_1vFj3sNc7igu_-OlK8\/edit\">Click here for more information.<\/a><\/p>\n\n\n\n<\/div>\n\n\n  <\/div><\/div>\n\n\n      \n  \n    \n\n\n\n\n\n\n<div\n  class=\"cc--component-container cc--contact-details \"\n\n  \n  \n  \n  \n  \n  \n  >\n  <div class=\"c--component c--contact-details\"\n    \n      >\n\n    \n  <div class=\"inner-wrapper\">\n\n          <div class=\"header-container\">\n\n                      \n<div class=\"f--field f--section-title\">\n\n    \n  <h2>\n          Contact Us\n      <\/h2>\n\n\n<\/div>\n        \n        \n      <\/div>\n    \n    \n      <div class=\"contacts-container\">\n\n        \n                      <div class=\"contact-card\">\n\n                              <h3>My Contact Info<\/h3>\n              \n                                  \n<div class=\"f--field f--description\">\n\n    \n  <p>Norbert Schwarz, Provost Professor of Psychology and Marketing<\/p>\n\n\n\n<\/div>\n              \n              \n                              <div class=\"f--email\">\n                  <a href=\"mailto:norbert.schwarz@usc.edu\">norbert.schwarz@usc.edu<\/a>\n                <\/div>\n              \n            <\/div>\n                    \n                      <div class=\"contact-card\">\n\n                              <h3>Our Lab Manager<\/h3>\n              \n                                  \n<div class=\"f--field f--description\">\n\n    \n  <p>Irem Kuyucu<\/p>\n\n\n\n<\/div>\n              \n              \n                              <div class=\"f--email\">\n                  <a href=\"mailto:kuyucu@usc.edu\">kuyucu@usc.edu<\/a>\n                <\/div>\n              \n            <\/div>\n                    \n                      <div class=\"contact-card\">\n\n                              <h3>The Mind &amp; Society Center<\/h3>\n              \n                                  \n<div class=\"f--field f--description\">\n\n    \n  <p><a href=\"https:\/\/dornsife.usc.edu\/mindandsociety\/\">An Interdisciplinary Research Center<\/a><\/p>\n\n\n\n<\/div>\n              \n              \n              \n            <\/div>\n                    \n      <\/div>\n\n        \n     \n    \n  <\/div>\n\n\n  <\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":9,"featured_media":230,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-4","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - 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