{"id":27722,"date":"2026-05-21T12:10:01","date_gmt":"2026-05-21T19:10:01","guid":{"rendered":"https:\/\/dornsife.usc.edu\/news\/?p=27722"},"modified":"2026-05-21T12:10:03","modified_gmt":"2026-05-21T19:10:03","slug":"usc-dornsife-magazine-wins-prsa-2026-bronze-anvil-award","status":"publish","type":"post","link":"https:\/\/dornsife.usc.edu\/news\/stories\/usc-dornsife-magazine-wins-prsa-2026-bronze-anvil-award\/","title":{"rendered":"USC Dornsife Magazine honored with one of the communications field\u2019s most prestigious awards"},"content":{"rendered":"\n\n\n    \n                                          \n\n  \n    \n\n\n\n\n\n\n<div\n  class=\"cc--component-container cc--article-hero \"\n\n  \n  \n  \n  \n  \n  \n  >\n  <div class=\"c--component c--article-hero\"\n    \n      >\n\n    \n<div class=\"inner-wrapper\">\n          \n<div class=\"f--field f--image\">\n\n    \n    \n    \n    \n    \n    \n              \n      <img\n                            data-src=\"https:\/\/dornsife.usc.edu\/news\/wp-content\/uploads\/sites\/7\/2026\/05\/bronze-anvil-2026-top-768x432.jpg\"\n          data-srcset=\"https:\/\/dornsife.usc.edu\/news\/wp-content\/uploads\/sites\/7\/2026\/05\/bronze-anvil-2026-top-1920x1080.jpg 1920w,https:\/\/dornsife.usc.edu\/news\/wp-content\/uploads\/sites\/7\/2026\/05\/bronze-anvil-2026-top-1280x720.jpg 1280w,https:\/\/dornsife.usc.edu\/news\/wp-content\/uploads\/sites\/7\/2026\/05\/bronze-anvil-2026-top-768x432.jpg 768w\"          data-sizes=\"(min-width:1200px) 75vw, (min-width:768px) 83vw, 100vw\"          class=\"lazyload\"\n        \n                  alt=\"Trophy rests on table in front of screen displaying \u201cAnvil Awards\u201d\"\n        \n        \n                                      \/>\n\n    \n    \n  \n  \n\n<\/div>\n  \n      <div class=\"image-caption\">\n          \n<div class=\"f--field f--description\">\n\n    \n  Public Relations Society of America recognized <em>USC Dornsife Magazine<\/em> with a Bronze Anvil Award for its exceptional writing, design and multimedia approach. (Image source: PRSA.)\n\n\n<\/div>\n    <\/div>\n  \n  <div class=\"text-wrapper\">\n          <nav aria-label=\"Breadcrumb\" class=\"breadcrumbs\">\n        <ul>\n                      <li><a href=\"\/news\/stories\/\">News<\/a><\/li>\n                      <li><a href=\"\/news\/stories\/\/?category=arts-and-culture\">Arts and Culture<\/a><\/li>\n                  <\/ul>\n      <\/nav>\n    \n              \n<div class=\"f--field f--page-title\">\n\n    \n  <h1>USC Dornsife Magazine honored with one of the communications field\u2019s most prestigious awards<\/h1>\n\n\n<\/div>\n    \n          <div class=\"subtitle\">\n            \n<div class=\"f--field f--description\">\n\n    \n  PRSA recognized the magazine\u2019s integrated storytelling strategy, which extends faculty research and alumni stories beyond print through video, social media, live events and digital engagement.\n\n\n<\/div>\n      <\/div>\n    \n           <strong class=\"author-field\"><span >By<\/span><a href=\"mailto:communication@dornsife.usc.edu\">USC Dornsife News<\/a><\/strong>\n    \n          <span class=\"post-date-field\">May 21, 2026<\/span>\n      <\/div>\n<\/div>\n\n\n  <\/div><\/div>\n\n  \n    \n\n\n\n\n\n\n<div\n  class=\"cc--component-container cc--social-share \"\n\n  \n  \n  \n  \n  \n  \n  >\n  <div class=\"c--component c--social-share\"\n    \n      >\n\n    \n  <div class=\"content-wrapper\">\n    <span class=\"a2a_kit a2a_kit_size_32 addtoany_list\" style=\"line-height: 32px;\">\n      <span class=\"title\">\n        Share\n      <\/span>\n                        <a class=\"a2a_button_copy_link\" target=\"_blank\" href=\"\/#copy_link\" rel=\"nofollow noopener\" title=\"Link\">\n            <span class=\"a2a_svg a2a_s__default a2a_s_copy_link\">\n              <svg height=\"19\" viewBox=\"0 0 19 19\" width=\"19\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"m7.43475275 9.52380952-2.17490843 2.26076008c-1.08745421 1.058837-1.68841575 2.518315-1.68841575 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xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"m8.14285714 9.42857143c-.17142857 0-.34285714 0-.51428571.08571428l7.28571427 6.34285719c.3428572.2571428.6857143.2571428.9428572 0l7.2857142-6.34285719c-.0857142-.08571428-.2571428-.08571428-.4285714-.08571428zm-1.28571428 1.11428567v.1714286 8.5714286c0 .6857143.6 1.2857143 1.28571428 1.2857143h14.57142856c.6857143 0 1.2857143-.6 1.2857143-1.2857143v-8.5714286c0-.0857143 0-.0857143 0-.1714286l-7.2 6.3428572c-.7714286.6857143-1.8857143.6857143-2.6571429 0z\" fill-rule=\"evenodd\" transform=\"translate(-6 -9)\"\/><\/svg>\n            <\/span>\n            <span class=\"a2a_label visually-hidden\">Email<\/span>\n          <\/a>\n                  <\/span>\n  <\/div>\n\n  <\/div><\/div>\n \n\n\n\n  \n    \n\n\n\n\n\n\n<div\n  class=\"cc--component-container cc--rich-text \"\n\n  \n  \n  \n  \n  \n  \n  >\n  <div class=\"c--component c--rich-text\"\n    \n      >\n\n    \n      \n<div class=\"f--field f--wysiwyg\">\n\n    \n  <p>The alumni magazine of the USC Dornsife College of Letters, Arts and Sciences has earned a 2026 Bronze Anvil Award from the <a href=\"https:\/\/www.prsa.org\/conferences-and-awards\/awards\/anvil-awards\" target=\"_blank\" rel=\"noopener\">Public Relations Society of America<\/a>, recognizing the magazine and its success in extending research and alumni storytelling beyond print.<\/p>\n<p>The magazine earned the top award in the magazines category for its 2025 issues, themed \u201c<a href=\"https:\/\/dornsife.usc.edu\/magazine\/the-life-issue\/\" target=\"_blank\" rel=\"noopener\">Life<\/a>\u201d and \u201c<a href=\"https:\/\/dornsife.usc.edu\/magazine\/family\/\" target=\"_blank\" rel=\"noopener\">Family<\/a>,\u201d which combined compelling storytelling, distinctive visual design and multimedia engagement to explore topics ranging from microbiology and neuroscience to family dynamics and alumni experiences.<\/p>\n<p>The judges praised the magazine\u2019s \u201cmulti-platform execution\u201d and described it as a \u201ctechnically sophisticated communications package\u201d that extends \u201cwell beyond the publication itself through events, social media, video and broader institutional storytelling.\u201d<\/p>\n<figure id=\"attachment_27733\" aria-describedby=\"caption-attachment-27733\" style=\"width: 400px\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-27733\" src=\"https:\/\/dornsife.usc.edu\/news\/wp-content\/uploads\/sites\/7\/2026\/05\/life-family-magazines-anvil-award-500x500.jpg\" alt=\"Cover illustrations of USC Dornsife Magazine show aquatic life and a tree with family portraits\" width=\"400\" height=\"400\" srcset=\"https:\/\/dornsife.usc.edu\/news\/wp-content\/uploads\/sites\/7\/2026\/05\/life-family-magazines-anvil-award-500x500.jpg 500w, https:\/\/dornsife.usc.edu\/news\/wp-content\/uploads\/sites\/7\/2026\/05\/life-family-magazines-anvil-award-150x150.jpg 150w, https:\/\/dornsife.usc.edu\/news\/wp-content\/uploads\/sites\/7\/2026\/05\/life-family-magazines-anvil-award-768x768.jpg 768w, https:\/\/dornsife.usc.edu\/news\/wp-content\/uploads\/sites\/7\/2026\/05\/life-family-magazines-anvil-award-320x320.jpg 320w, https:\/\/dornsife.usc.edu\/news\/wp-content\/uploads\/sites\/7\/2026\/05\/life-family-magazines-anvil-award.jpg 980w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><figcaption id=\"caption-attachment-27733\" class=\"wp-caption-text\">Visual design was a key factor in earning the \u201cLife\u201d and \u201cFamily\u201d issues of <em>USC Dornsife Magazine<\/em> PRSA\u2019s Bronze Anvil Award. (Illustrations: Christiane Beauregard; Marisa Ware; PRSA.)<\/figcaption><\/figure>\n<p>Published twice a year by the USC Dornsife Office of Communication, the magazine is distributed primarily to alumni and is designed to make faculty research accessible and meaningful to broad audiences.<\/p>\n<p>Each issue is also published as an interactive digital edition and supported through companion videos, social media storytelling, media outreach, live events and public forums. Stories are regularly amplified through channels including <a href=\"https:\/\/today.usc.edu\/news\/\" target=\"_blank\" rel=\"noopener\">USC News<\/a>, alumni <a href=\"https:\/\/dornsife.usc.edu\/communication\/e-newsletters\/\" target=\"_blank\" rel=\"noopener\">newsletters<\/a> and <a href=\"https:\/\/dornsife.usc.edu\/dornsife-alumni\/dornsife-dialogues\/\" target=\"_blank\" rel=\"noopener\">Dornsife Dialogues<\/a> events, while an Advancement Tool Kit developed by the communications team helps fundraising staff identify stories relevant to donor interests.<\/p>\n<p>\u201cWe believe in the power of print publications, but we also think of the magazine as a storytelling platform that can engage audiences across many channels,\u201d said <a href=\"https:\/\/dornsife.usc.edu\/our-leadership\/jim-key\/\" target=\"_blank\" rel=\"noopener\">Jim Key<\/a>, senior associate dean for communication and marketing at USC Dornsife. \u201cThis recognition reflects the creativity and collaboration of an outstanding communications team and the compelling stories we\u2019re fortunate to tell.\u201d<\/p>\n<p><a href=\"https:\/\/dornsife.usc.edu\/magazine\/buried-alive\/\" target=\"_blank\" rel=\"noopener\">One example<\/a> cited in the award entry involved a magazine feature on Professor of Earth Sciences and Wrigley Chair in Environmental Studies <a href=\"https:\/\/dornsife.usc.edu\/profile\/karen-lloyd\/\">Karen Lloyd<\/a>\u2019s research to discover and study life in unusual places. The story expanded into a <a href=\"https:\/\/www.reddit.com\/r\/biology\/comments\/1kwplwf\/im_a_microbial_biogeochemist_who_studies_extreme\/\" target=\"_blank\" rel=\"noopener\">Reddit AMA<\/a>, <a href=\"https:\/\/www.youtube.com\/watch?v=CBi9k4tkqxs\" target=\"_blank\" rel=\"noopener\">explainer video<\/a> and live <a href=\"https:\/\/dornsife.usc.edu\/news\/stories\/how-does-life-begin-and-could-it-exist-outside-of-earth\/\">Dornsife Dialogue<\/a>, generating discussion among thousands of users. Astronaut and former International Space Station commander Chris Hadfield later shared the story with his roughly 2 million followers on X, calling it \u201cworth reading.\u201d<\/p>\n<p>\u201cGreat research deserves great storytelling,\u201d said USC Dornsife Dean <a href=\"https:\/\/dornsife.usc.edu\/news\/stories\/usc-dornsife-dean-james-bullock-question-and-answer\/\">James Bullock<\/a>. \u201cThis award reflects the extraordinary work of our communication team to connect alumni and the public with the ideas, discovery and people that define USC Dornsife.\u201d<\/p>\n<p>The award also recognized measurable audience engagement and institutional impact. Judges noted the magazine\u2019s growing digital readership, strong visual storytelling and role in supporting donor cultivation and stewardship.<\/p>\n\n\n\n<\/div>\n\n\n  <\/div><\/div>\n\n\n\n  \n        \n  \n    \n\n\n\n\n\n\n<div\n  class=\"cc--component-container cc--article-related-stories \"\n\n  \n  \n  \n  \n  \n  \n  >\n  <div class=\"c--component c--article-related-stories\"\n    \n      >\n\n    \n  <div class=\"inner-wrapper\">\n              \n<div class=\"f--field f--section-title\">\n\n    \n  <h2>\n          Related Articles\n      <\/h2>\n\n\n<\/div>\n    \n                  <article>\n              \n<div class=\"f--field f--cta-title\">\n\n    \n  <h3>\n          <a href=\"https:\/\/dornsife.usc.edu\/news\/stories\/the-us-founders-other-revolutionary-choice-separating-religion-and-government\/\" \n                        class=\"\" \n      >The US founders\u2019 other revolutionary choice: Separating religion and\u00a0government<\/a>\n      <\/h3>\n\n\n<\/div>\n   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<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>PRSA recognized the magazine\u2019s integrated storytelling strategy, which extends faculty research and alumni stories beyond print through video, social media, live events and digital engagement.<\/p>\n","protected":false},"author":14,"featured_media":27732,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[51,23],"tags":[76,72],"class_list":["post-27722","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alumni","category-arts-and-culture","tag-awards-and-honors","tag-campus-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>USC Dornsife Magazine honored with one of the communications field\u2019s most prestigious awards<\/title>\n<meta name=\"description\" content=\"PRSA 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