{"id":27223,"date":"2026-04-01T17:09:28","date_gmt":"2026-04-02T00:09:28","guid":{"rendered":"https:\/\/dornsife.usc.edu\/news\/?p=27223"},"modified":"2026-04-01T17:14:06","modified_gmt":"2026-04-02T00:14:06","slug":"ai-may-promote-cultural-homogenization","status":"publish","type":"post","link":"https:\/\/dornsife.usc.edu\/news\/stories\/ai-may-promote-cultural-homogenization\/","title":{"rendered":"AI is changing more than your writing \u2014 it may be shaping your worldview"},"content":{"rendered":"\n\n\n    \n                                                    \n\n  \n    \n\n\n\n\n\n\n<div\n  class=\"cc--component-container cc--article-hero \"\n\n  \n  \n  \n  \n  \n  \n  >\n  <div class=\"c--component c--article-hero\"\n    \n      >\n\n    \n<div class=\"inner-wrapper\">\n          \n<div class=\"f--field f--image\">\n\n    \n    \n    \n    \n    \n    \n              \n      <img\n                            data-src=\"https:\/\/dornsife.usc.edu\/news\/wp-content\/uploads\/sites\/7\/2026\/04\/toy-robots-ai-homogenization-top-768x432.jpg\"\n          data-srcset=\"https:\/\/dornsife.usc.edu\/news\/wp-content\/uploads\/sites\/7\/2026\/04\/toy-robots-ai-homogenization-top-1920x1080.jpg 1920w,https:\/\/dornsife.usc.edu\/news\/wp-content\/uploads\/sites\/7\/2026\/04\/toy-robots-ai-homogenization-top-1280x720.jpg 1280w,https:\/\/dornsife.usc.edu\/news\/wp-content\/uploads\/sites\/7\/2026\/04\/toy-robots-ai-homogenization-top-768x432.jpg 768w\"          data-sizes=\"(min-width:1200px) 75vw, (min-width:768px) 83vw, 100vw\"          class=\"lazyload\"\n        \n                  alt=\"Identical red and white toy robots march in a single-file line\"\n        \n        \n                                      \/>\n\n    \n    \n  \n  \n\n<\/div>\n  \n      <div class=\"image-caption\">\n          \n<div class=\"f--field f--description\">\n\n    \n  AI systems could be reducing variety in how humans reason and communicate through what researchers call \u201ccultural homogenization.\u201d (Image source: iStock.)\n\n\n<\/div>\n    <\/div>\n  \n  <div class=\"text-wrapper\">\n          <nav aria-label=\"Breadcrumb\" class=\"breadcrumbs\">\n        <ul>\n                      <li><a href=\"\/news\/stories\/\">News<\/a><\/li>\n                      <li><a href=\"\/news\/stories\/\/?category=science-and-technology\">Science and Technology<\/a><\/li>\n                  <\/ul>\n      <\/nav>\n    \n              \n<div class=\"f--field f--page-title\">\n\n    \n  <h1>AI is changing more than your writing \u2014 it may be shaping your worldview<\/h1>\n\n\n<\/div>\n    \n          <div class=\"subtitle\">\n            \n<div class=\"f--field f--description\">\n\n    \n  Researchers at USC Dornsife say widely used large language models like ChatGPT and Claude could be standardizing how people communicate, reason and understand culture.\n\n\n<\/div>\n      <\/div>\n    \n           <strong class=\"author-field\"><span >By<\/span><a href=\"mailto:communication@dornsife.usc.edu\">USC Dornsife News<\/a><\/strong>\n    \n          <span class=\"post-date-field\">April 1, 2026<\/span>\n      <\/div>\n<\/div>\n\n\n  <\/div><\/div>\n\n  \n    \n\n\n\n\n\n\n<div\n  class=\"cc--component-container cc--social-share \"\n\n  \n  \n  \n  \n  \n  \n  >\n  <div class=\"c--component c--social-share\"\n    \n      >\n\n    \n  <div class=\"content-wrapper\">\n    <span class=\"a2a_kit a2a_kit_size_32 addtoany_list\" style=\"line-height: 32px;\">\n      <span class=\"title\">\n        Share\n      <\/span>\n                        <a class=\"a2a_button_copy_link\" target=\"_blank\" href=\"\/#copy_link\" rel=\"nofollow noopener\" title=\"Link\">\n            <span class=\"a2a_svg a2a_s__default a2a_s_copy_link\">\n              <svg height=\"19\" viewBox=\"0 0 19 19\" width=\"19\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"m7.43475275 9.52380952-2.17490843 2.26076008c-1.08745421 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     >\n\n    \n      \n<div class=\"f--field f--wysiwyg\">\n\n    \n  <p>Use of ChatGPT, Claude and other large language models, or LLMs \u2014 what most people call \u201cAI\u201d \u2014 has surged since ChatGPT debuted publicly in 2022. Hundreds of millions of people now use these tools weekly, according to recent estimates.<\/p>\n<p>Users might assume these tools are just helping them organize their thoughts, but recent research suggests they may be doing something more subtle and more powerful \u2014 influencing how we all think, speak and even understand the world.<\/p>\n<p>In a recent <a href=\"https:\/\/journals.sagepub.com\/doi\/abs\/10.1177\/23727322251406591\" target=\"_blank\" rel=\"noopener\">opinion piece<\/a>, researchers at the USC Dornsife College of Letters, Arts and Sciences, investigated how artificial intelligence systems like ChatGPT could be nudging people toward similar ways of communicating and reasoning \u2014 a process researchers call \u201ccultural homogenization.\u201d<\/p>\n<p>\u201cAI isn\u2019t just reflecting culture anymore,\u201d said lead author Yalda Daryani, a <a href=\"https:\/\/dornsife.usc.edu\/psyc\/social-psychology-graduate-students\/\">PhD student in social psychology<\/a> at USC Dornsife. \u201cIt\u2019s actively shaping it. It\u2019s deciding what sounds polite, what sounds clear, even what counts as a good answer.\u201d<\/p>\n<p>So the researchers set out to understand how large language models like ChatGPT, Anthropic\u2019s Claude and Google\u2019s Gemini might influence human culture on a global scale, and how policies could address the broader effects these LLMs might have.<\/p>\n<h2>A pattern emerges with AI use<\/h2>\n<p>The researchers \u2014 under the guidance of <a href=\"https:\/\/dornsife.usc.edu\/profile\/morteza-dehghani\/\">Morteza Dehghani<\/a>, professor of psychology and computer science at USC Dornsife and head of the Morality and Language Lab \u2014 reviewed a wide range of recent studies across psychology, computer science and linguistics to understand how LLMs perform across different cultures and how people respond when using AI in real-world tasks such as writing or decision-making.<\/p>\n<p>They found a consistent pattern: AI systems tend to reflect and reinforce a narrow slice of human experience.<\/p>\n<p>A central finding of the research is that these systems often align with what the researchers describe as \u201cWHELM\u201d perspectives \u2014 Western, high-income, educated, liberal and male. In other words, they reflect the values and communication styles most common in English-language online data.<\/p>\n<p>\u201cWhen you ask AI for advice, you\u2019re not getting a neutral answer,\u201d Daryani said. \u201cYou\u2019re getting the perspective of a very specific group of people, even if it doesn\u2019t say that explicitly.\u201d<\/p>\n<p>This pattern appears in how AI handles moral questions. The research showed that AI systems tend to favor values such as individual freedom and fairness, while placing less emphasis on ideas like tradition, authority and community, which are more central in many non-Western cultures.<\/p>\n<h2>AI\u2019s impact extends to subtle social interactions<\/h2>\n<p>The influence goes beyond values. It also affects how people communicate.<\/p>\n<p>\u201cWhen millions of people use AI to draft messages, those differences start to disappear,\u201d Daryani said. \u201cOver time, we may all start sounding very alike.\u201d<\/p>\n<p>Even when users ask questions in other languages, the models often return examples tied to American or European culture \u2014 such as U.S. holidays or English-language films \u2014 while offering less detailed or more stereotypical descriptions of non-Western traditions.<\/p>\n<p>Dehghani says this pattern creates a kind of feedback loop. \u201cThe more we rely on these systems, the more their outputs become part of our shared knowledge, and then that same material gets used to train the next generation of AI. So the cycle reinforces itself.\u201d<\/p>\n<p>That loop, the researchers warn, could gradually narrow the range of ideas, traditions and communication styles that people are exposed to and pass on over time.<\/p>\n<p>Why does that matter? Because cultural diversity isn\u2019t just about language or customs, the researchers say. It shapes how people think, solve problems and make decisions. A wide range of perspectives can lead to better solutions and more creative ideas. If that diversity shrinks, the researchers argue, society could lose important ways of understanding the world.<\/p>\n<h2>How to build a better AI<\/h2>\n<p>Of note, the team does not suggest that AI is inherently harmful. LLMs can make writing easier, improve access to information and help people communicate more clearly. The concern, the researchers say, is what happens when a small number of systems begin to influence billions of interactions every day.<\/p>\n<p>\u201cOnce the system is trained on a narrow set of data, it\u2019s very hard to undo that,\u201d Daryani said.<\/p>\n<p>To address the issue, the team outlines a three-part approach based on their study findings, beginning with the data used to train models. Most AI systems learn from English-language content drawn heavily from Western sources. The researchers say developers should include more material from different languages, regions and cultural traditions to capture cultural knowledge that might otherwise be systematically underrepresented.<\/p>\n<p>During later training stages aimed at refining and evaluating LLMs, the researchers suggest incorporating culturally diverse examples as well as consulting experts such as psychologists, anthropologists, linguists, and policymakers working in collaboration with diverse cultural communities to ensure responses reflect different social norms and values.<\/p>\n<p>They then recommend changing how the training results are judged. Tech companies do employ workers from a variety of countries during this step,but\u00a0 those workers are trained to apply standardized Western evaluation criteria. Instead, reviewers should evaluate answers based on multiple standards.<\/p>\n<p>Taken together, these changes could help AI systems recognize that there is no one \u201ccorrect\u201d way to communicate or reason, preserving a broader range of human perspectives as the technology continues to evolve.<\/p>\n<p>For Daryani, the stakes are clear: \u201cLanguages, traditions, ways of thinking \u2014 once they disappear, we can\u2019t get them back. The question isn\u2019t whether this is difficult to fix. It\u2019s whether we can afford not to.\u201d<\/p>\n<h2>About the study<\/h2>\n<p><a href=\"https:\/\/dornsife.usc.edu\/news\/stories\/ai-may-be-making-us-think-and-write-more-alike\/\">Zhivar Sourati<\/a>, a PhD student at the <a href=\"https:\/\/viterbischool.usc.edu\/\" target=\"_blank\" rel=\"noopener\">USC Viterbi School of Engineering<\/a>, was a co-author of the report, published in <em>Policy Insights from the Behavioral and Brain Sciences<\/em>.<\/p>\n\n\n\n<\/div>\n\n\n  <\/div><\/div>\n\n\n\n  \n        \n  \n    \n\n\n\n\n\n\n<div\n  class=\"cc--component-container cc--article-related-stories \"\n\n  \n  \n  \n  \n  \n  \n  >\n  <div class=\"c--component c--article-related-stories\"\n    \n      >\n\n    \n  <div class=\"inner-wrapper\">\n              \n<div class=\"f--field f--section-title\">\n\n    \n  <h2>\n          Related Articles\n      <\/h2>\n\n\n<\/div>\n    \n                  <article>\n              \n<div class=\"f--field f--cta-title\">\n\n    \n  <h3>\n          <a href=\"https:\/\/dornsife.usc.edu\/news\/stories\/usc-dornsife-magazine-wins-prsa-2026-bronze-anvil-award\/\" \n                        class=\"\" \n      >USC Dornsife Magazine honored with one of the communications field\u2019s most prestigious awards<\/a>\n      <\/h3>\n\n\n<\/div>\n        <\/article>\n              <article>\n              \n<div class=\"f--field f--cta-title\">\n\n    \n  <h3>\n          <a href=\"https:\/\/dornsife.usc.edu\/news\/stories\/usc-dornsife-graduate-wins-us-innovation-competition-heads-to-world-final\/\" \n                        class=\"\" \n      >USC Dornsife graduate wins US innovation competition, heads to world final<\/a>\n      <\/h3>\n\n\n<\/div>\n        <\/article>\n              <article>\n              \n<div class=\"f--field f--cta-title\">\n\n    \n  <h3>\n          <a href=\"https:\/\/dornsife.usc.edu\/news\/stories\/is-ai-really-writing-ancient-authors-would-have-said-no\/\" \n                        class=\"\" \n      >Is AI really \u2018writing\u2019? From a priestess to philosophers, ancient authors would have said\u00a0\u2018no\u2019<\/a>\n      <\/h3>\n\n\n<\/div>\n        <\/article>\n            <\/div>\n\n\n  <\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Researchers at USC Dornsife say widely used large language models like ChatGPT and Claude could be standardizing how people communicate, reason and understand culture.<\/p>\n","protected":false},"author":14,"featured_media":27225,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[23,16,24],"tags":[99,112,95],"class_list":["post-27223","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-arts-and-culture","category-science-and-technology","category-social-impact","tag-artificial-intelligence","tag-psychology","tag-social-sciences"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - 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