{"id":2652,"date":"2023-01-10T00:00:02","date_gmt":"2023-01-10T08:00:02","guid":{"rendered":"https:\/\/dornsife.usc.edu\/eri\/?page_id=2652"},"modified":"2023-04-28T12:19:51","modified_gmt":"2023-04-28T19:19:51","slug":"when-it-counts","status":"publish","type":"page","link":"https:\/\/dornsife.usc.edu\/eri\/publications\/when-it-counts\/","title":{"rendered":"When it Counts: An Evaluation of the 2020 We Count LA Campaign"},"content":{"rendered":"  \n    \n\n\n\n\n\n\n<div\n  class=\"cc--component-container cc--spacer \"\n\n  \n  \n  \n  \n  \n  \n  >\n  <div class=\"c--component c--spacer\"\n    \n      >\n\n    \n\n  <\/div><\/div>\n\n\n\n  \n    \n\n\n\n\n\n\n<div\n  class=\"cc--component-container cc--signup-form image-left\"\n\n  \n  \n  \n  \n  \n  \n  >\n  <div class=\"c--component c--signup-form\"\n    \n      >\n\n    \n<div class=\"text-image-container\">\n  <div class=\"text-container\">\n\n    \n              \n<div class=\"f--field f--description\">\n\n    \n  <p>Prepared for California Community Foundation by Engage R+D and USC Dornsife Equity Research Institute<\/p>\n<p>October 2021<\/p>\n\n\n\n<\/div>\n    \n              \n<div class=\"f--field f--link\">\n\n    \n    \n  \n<a \n  class=\"link\"\n  href= https:\/\/dornsife.usc.edu\/eri\/wp-content\/uploads\/sites\/41\/2023\/01\/When_It_Counts_LA_full_report_final_2021.pdf\n  target=\"_blank\"  aria-label=\"Read more about Download report\"  \n>\n    Download report \n  <svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" x=\"0px\" y=\"0px\" viewBox=\"0 0 35 35\" enable-background=\"new 0 0 35 35\" width=\"25\" height=\"25\" xml:space=\"preserve\"><polygon fill-rule=\"evenodd\" clip-rule=\"evenodd\" fill=\"#000\" points=\"19.3,27.5 29.3,17.5,19.3,7.5 16.3,10.4 21.4,15.4 6.7,15.4 6.7,19.6 21.4,19.6 16.3,24.6 \"\/><\/svg>\n<\/a>\n\n\n<\/div>\n\n      <\/div>\n\n      <div class=\"image-container\">\n          \n<div class=\"f--field f--image\">\n\n    \n    \n    \n    \n    \n    \n              \n      <img\n                            data-src=\"https:\/\/dornsife.usc.edu\/eri\/wp-content\/uploads\/sites\/41\/2023\/01\/When_It_Counts_2021_cover-e1673308399127-900x600.png\"\n          data-srcset=\"https:\/\/dornsife.usc.edu\/eri\/wp-content\/uploads\/sites\/41\/2023\/01\/When_It_Counts_2021_cover-e1673308399127-900x600.png 900w\"          data-sizes=\"(min-width:1024px) 50vw, (min-width:768px) 100vw, 100vw\"          class=\"lazyload\"\n        \n                  alt=\"Report cover featuring various images of diverse residents and families in Los Angeles.\"\n        \n        \n                                      \/>\n\n    \n    \n  \n  \n\n<\/div>\n    <\/div>\n  \n<\/div>\n\n\n  <\/div><\/div>\n\n\n  \n    \n\n\n\n\n\n\n<div\n  class=\"cc--component-container cc--spacer \"\n\n  \n  \n  \n  \n  \n  \n  >\n  <div class=\"c--component c--spacer\"\n    \n      >\n\n    \n\n  <\/div><\/div>\n\n\n\n\n  \n    \n\n\n\n\n\n\n<div\n  class=\"cc--component-container cc--rich-text \"\n\n  \n  \n  \n  \n  \n  \n  >\n  <div class=\"c--component c--rich-text\"\n    \n      >\n\n    \n      \n<div class=\"f--field f--wysiwyg\">\n\n    \n  <p>Los Angeles County has historically lagged behind the state in previous census counts not only as the nation\u2019s most populous county but also due to the diversity of its population. This report highlights noteworthy attributes and assets of the We Count LA (WCLA) campaign that provide valuable insights for future census counts and large-scale civic engagement efforts. In fact, some of these lessons have already been applied to the state\u2019s COVID rapid response and vaccination campaign. The WCLA campaign exemplifies the power of partnerships and a robust ecosystem of trusted messengers, community organizers, and networked allies to ensure those most at-risk of exclusion and the adverse impact of the pandemic are reached.<\/p>\n<p>We Count LA provides important lessons for philanthropic strategies that take a community capacity-building approach to achieve a common goal. Recommendations for building on the region\u2019s readiness for the road ahead are:<\/p>\n<ul>\n<li>Massive engagement campaigns like the census require considerable planning and coordination.<br \/>\nTrust is a fundamental building block for civic engagement and census participation. Trusted messengers, community organizing, and ongoing civic engagement are key ingredients to build social capital and restore trust.<\/li>\n<li>Strategic communications, tailored messaging and continuous surround sound are critical components of census outreach and education.<\/li>\n<li>The census is part of a civic engagement arch and a critical opportunity to build durable long-term capacity, power, and civic infrastructure.<\/li>\n<li>The census and other large-scale civic engagement efforts require a robust ecosystem of cross-sector partners.<\/li>\n<\/ul>\n\n\n\n<\/div>\n\n\n  <\/div><\/div>\n\n\n\n  \n  \n    \n\n\n\n\n\n\n<div\n  class=\"cc--component-container cc--full-width-cta \"\n\n  \n  \n  \n  \n  \n  \n  >\n  <div class=\"c--component c--full-width-cta\"\n    \n      >\n\n    \n<div class=\"inner-wrapper\">\n      <div class=\"header-container\">\n  \n                  \n<div class=\"f--field f--section-title\">\n\n    \n  <h2>\n          Download report\n      <\/h2>\n\n\n<\/div>\n                        \n<div class=\"f--field f--description\">\n\n    \n  <p>When it Counts: An Evaluation of the 2020 We Count LA Campaign<\/p>\n\n\n\n<\/div>\n          <\/div>\n    \n      <div class=\"links-container\">\n        \n            \n<div class=\"f--field f--link\">\n\n    \n    \n  \n<a \n  class=\"link\"\n  href= https:\/\/dornsife.usc.edu\/eri\/wp-content\/uploads\/sites\/41\/2023\/01\/When_It_Counts_LA_full_report_final_2021.pdf\n  target=\"_blank\"  aria-label=\"Read more about When it Counts\"  \n>\n    When it Counts \n  <svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" x=\"0px\" y=\"0px\" viewBox=\"0 0 35 35\" enable-background=\"new 0 0 35 35\" width=\"25\" height=\"25\" xml:space=\"preserve\"><polygon fill-rule=\"evenodd\" clip-rule=\"evenodd\" fill=\"#FC0\" points=\"19.3,27.5 29.3,17.5,19.3,7.5 16.3,10.4 21.4,15.4 6.7,15.4 6.7,19.6 21.4,19.6 16.3,24.6 \"\/><\/svg>\n<\/a>\n\n\n<\/div>\n          <\/div>\n  <\/div>\n\n\n\n  <\/div><\/div>\n\n\n\n\n\n  \n        \n    \n    \n        \n    \n    \n        \n    \n    \n        \n    \n  \n\n  \n    \n\n\n\n\n\n\n<div\n  class=\"cc--component-container cc--interactive-content-pane \"\n\n  \n  \n  \n  \n  \n  \n  >\n  <div class=\"c--component c--interactive-content-pane\"\n    \n      >\n\n    \n<div class=\"inner-wrapper\">\n  <div class=\"left\">\n              \n<div class=\"f--field f--section-title\">\n\n    \n  <h2>\n           Read our other publications by research area\n      <\/h2>\n\n\n<\/div>\n      \n    <div class=\"pagination-wrapper\">\n      <ul class=\"interactive-content-pane-pagination\"><\/ul>\n    <\/div>\n  <\/div>\n\n  <div class=\"right\">\n          <div class=\"swiper\">\n        <div class=\"swiper-wrapper\">\n                      <div class=\"swiper-slide\">\n              <h3 class=\"pane-title\">\n                Immigrant Integration &amp; Racial Justice\n              <\/h3>\n                                  \n<div class=\"f--field f--description\">\n\n    \n  <p class=\"x_MsoNormal\">Our work on immigrant integration and racial justice brings together three emphases:\u00a0<strong>scholarship<\/strong>\u00a0that draws on academic theory and rigorous research,\u00a0<strong>data<\/strong>\u00a0that provides information structured to highlight the process of immigrant integration over time, and\u00a0<strong>engagement<\/strong>\u00a0that seeks to create new dialogues with government, community organizers, business and civic leaders, immigrants and the voting public to advance immigrant integration and racial equity.<\/p>\n\n\n\n<\/div>\n                          \n  \n                              <ul>\n                                            <li>\n                                \n<div class=\"f--field f--link\">\n\n    \n    \n  \n<a \n  class=\"link\"\n  href= https:\/\/dornsife.usc.edu\/eri\/publications\/immigrant-inclusion-and-racial-justice-reports\/\n    aria-label=\"Read more about Browse reports\"  \n>\n    Browse reports \n  <svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" x=\"0px\" y=\"0px\" viewBox=\"0 0 35 35\" enable-background=\"new 0 0 35 35\" width=\"25\" height=\"25\" xml:space=\"preserve\"><polygon fill-rule=\"evenodd\" clip-rule=\"evenodd\" fill=\"#FC0\" points=\"19.3,27.5 29.3,17.5,19.3,7.5 16.3,10.4 21.4,15.4 6.7,15.4 6.7,19.6 21.4,19.6 16.3,24.6 \"\/><\/svg>\n<\/a>\n\n\n<\/div>\n                        <\/li>\n                                    <\/ul>\n                          <\/div>\n                      <div class=\"swiper-slide\">\n              <h3 class=\"pane-title\">\n                Economic Inclusion &amp; Climate Equity\n              <\/h3>\n                                  \n<div class=\"f--field f--description\">\n\n    \n  <p>In the area of economic inclusion, we at ERI <strong>advance academic theory and practical applications<\/strong> linking economic growth, environmental quality, and civic health with bridging of racial and other gaps; <strong>produce accessible and actionable data and analysis<\/strong> through the data tools; and <strong>establish research partnerships<\/strong>\u00a0to deepen and advance the dialogue, planning, and actions around racial equity, environmental justice, and the built environment.<\/p>\n\n\n\n<\/div>\n                          \n  \n                              <ul>\n                                            <li>\n                                \n<div class=\"f--field f--link\">\n\n    \n    \n  \n<a \n  class=\"link\"\n  href= https:\/\/dornsife.usc.edu\/eri\/publications\/economic-inclusion-and-climate-equity-reports\/\n    aria-label=\"Read more about Browse reports\"  \n>\n    Browse reports \n  <svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" x=\"0px\" y=\"0px\" viewBox=\"0 0 35 35\" enable-background=\"new 0 0 35 35\" width=\"25\" height=\"25\" xml:space=\"preserve\"><polygon fill-rule=\"evenodd\" clip-rule=\"evenodd\" fill=\"#FC0\" points=\"19.3,27.5 29.3,17.5,19.3,7.5 16.3,10.4 21.4,15.4 6.7,15.4 6.7,19.6 21.4,19.6 16.3,24.6 \"\/><\/svg>\n<\/a>\n\n\n<\/div>\n                        <\/li>\n                                    <\/ul>\n                          <\/div>\n                      <div class=\"swiper-slide\">\n              <h3 class=\"pane-title\">\n                Social Movements &amp; Governing Power\n              <\/h3>\n                                  \n<div class=\"f--field f--description\">\n\n    \n  <p>ERI&#8217;s work in the area of governing power includes: <strong>conducting cross-disciplinary studies<\/strong> of today\u2019s social movements, <strong>supporting learning and strategizing efforts<\/strong>\u00a0to advance dialogues among organizers, funders, intermediaries, evaluators, and academics, and<strong> developing research-based social change frameworks and tools<\/strong> to inform\u2014and be informed by\u2014real-world, real-time efforts towards a vision of deep change.<\/p>\n\n\n\n<\/div>\n                          \n  \n                              <ul>\n                                            <li>\n                                \n<div class=\"f--field f--link\">\n\n    \n    \n  \n<a \n  class=\"link\"\n  href= https:\/\/dornsife.usc.edu\/eri\/publications\/social-movements-and-governing-power-reports\/\n    aria-label=\"Read more about Browse reports\"  \n>\n    Browse reports \n  <svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" x=\"0px\" y=\"0px\" viewBox=\"0 0 35 35\" enable-background=\"new 0 0 35 35\" width=\"25\" height=\"25\" xml:space=\"preserve\"><polygon fill-rule=\"evenodd\" clip-rule=\"evenodd\" fill=\"#FC0\" points=\"19.3,27.5 29.3,17.5,19.3,7.5 16.3,10.4 21.4,15.4 6.7,15.4 6.7,19.6 21.4,19.6 16.3,24.6 \"\/><\/svg>\n<\/a>\n\n\n<\/div>\n                        <\/li>\n                                    <\/ul>\n                          <\/div>\n                      <div class=\"swiper-slide\">\n              <h3 class=\"pane-title\">\n                Publications Directory\n              <\/h3>\n                                  \n<div class=\"f--field f--description\">\n\n    \n  <p>In 2020, the USC Program for Environmental and Regional Equity (PERE) and the USC Center for the Study of Immigrant Integration (CSII) merged to form the USC Equity Research Institute (ERI).<\/p>\n<p>The full list of publications published under our previous and current names can be found in our publications directory.<\/p>\n\n\n\n<\/div>\n                          \n  \n                              <ul>\n                                            <li>\n                                \n<div class=\"f--field f--link\">\n\n    \n    \n  \n<a \n  class=\"link\"\n  href= https:\/\/dornsife.usc.edu\/eri\/publications\/\n    aria-label=\"Read more about Publications Directory\"  \n>\n    Publications Directory \n  <svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" x=\"0px\" y=\"0px\" viewBox=\"0 0 35 35\" enable-background=\"new 0 0 35 35\" width=\"25\" height=\"25\" xml:space=\"preserve\"><polygon fill-rule=\"evenodd\" clip-rule=\"evenodd\" fill=\"#FC0\" points=\"19.3,27.5 29.3,17.5,19.3,7.5 16.3,10.4 21.4,15.4 6.7,15.4 6.7,19.6 21.4,19.6 16.3,24.6 \"\/><\/svg>\n<\/a>\n\n\n<\/div>\n                        <\/li>\n                                    <\/ul>\n                          <\/div>\n                  <\/div>\n      <\/div>\n      <\/div>\n  \n<\/div>\n\n\n\n  <div class=\"background-images\">\n          <div class=\"swiper swiper-background-images\">\n        <div class=\"swiper-wrapper\">\n                      <div class=\"swiper-slide\">\n   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class=\"swiper-slide\">\n                                                                  \n<div class=\"f--field f--image\">\n\n    \n    \n    \n    \n    \n    \n              \n      <img decoding=\"async\"\n                            src=\"https:\/\/dornsife.usc.edu\/eri\/wp-content\/uploads\/sites\/41\/2022\/11\/Header_Option_LASkyline_01-768x248.png\"\n                    sizes=\"(min-width:1200px) 75vw, (min-width:768px) 83vw, 100vw\"\n        \n                  alt=\"a view of the Los Angeles skyline\"\n        \n        role=\"presentation\"\n                                      \/>\n\n    \n    \n  \n  \n\n<\/div>\n                          <\/div>\n\n                  <\/div>\n      <\/div>\n      <\/div>\n\n\n\n  <\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":40,"featured_media":0,"parent":297,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-2652","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>When it Counts: An Evaluation of the 2020 We Count LA Campaign - USC Equity Research Institute (ERI)<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dornsife.usc.edu\/eri\/publications\/when-it-counts\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"When it Counts: An Evaluation of the 2020 We Count LA 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