{"id":573,"date":"2024-12-10T16:51:05","date_gmt":"2024-12-11T00:51:05","guid":{"rendered":"https:\/\/dornsife.usc.edu\/creative-content\/?page_id=573"},"modified":"2025-06-30T12:09:45","modified_gmt":"2025-06-30T19:09:45","slug":"brand-strategy-marketing","status":"publish","type":"page","link":"https:\/\/dornsife.usc.edu\/creative-content\/brand-strategy-marketing\/","title":{"rendered":"Brand Strategy"},"content":{"rendered":"\n\n  \n    \n\n\n\n\n\n\n<div\n  class=\"cc--component-container cc--intro-text align-center\"\n\n  \n  \n  \n  \n  \n  \n  >\n  <div class=\"c--component c--intro-text\"\n    \n      >\n\n    \n          \n<div class=\"f--field f--section-title\">\n\n    \n  <h2>\n          What\u2019s it about?\n      <\/h2>\n\n\n<\/div>\n  \n          \n<div class=\"f--field f--description\">\n\n    \n  <p><i>Brand<\/i> might sound like something for sneakers or soda. But at Dornsife, it&#8217;s about the value of what we&#8217;re doing together.  Not just the &#8220;what&#8221; but the &#8220;why.&#8221;  Creative Content partners with departments, centers\/institutes, and units across the college to help you clearly tell your distinctive story and what sets you apart. From fine-tuning voice to shaping visual identity, we turn complexity into clarity and explore how messages drive audiences to connect.<\/p>\n\n\n\n<\/div>\n  \n\n  <\/div><\/div>\n\n\n\n\n  \n    \n\n\n\n\n\n\n<div\n  class=\"cc--component-container cc--rich-text \"\n\n  \n  \n  \n  \n  \n  \n  >\n  <div class=\"c--component c--rich-text\"\n    \n      >\n\n    \n      \n<div class=\"f--field f--wysiwyg\">\n\n    \n  <h1>Check out some of our work<\/h1>\n\n\n\n<\/div>\n\n\n  <\/div><\/div>\n\n\n\n\n\n  \n  \n    \n    \n  \n    \n    \n  \n    \n    \n  \n    \n  \n\n  \n    \n\n\n\n\n\n\n<div\n  class=\"cc--component-container cc--interactive-content-pane \"\n\n  \n  \n  \n  \n  \n  \n  >\n  <div class=\"c--component c--interactive-content-pane\"\n    \n      >\n\n    \n<div class=\"inner-wrapper\">\n  <div class=\"left\">\n              \n<div class=\"f--field f--section-title\">\n\n    \n  <h2>\n          Admission Campaign\n      <\/h2>\n\n\n<\/div>\n      \n    <div class=\"pagination-wrapper\">\n      <ul class=\"interactive-content-pane-pagination\"><\/ul>\n    <\/div>\n  <\/div>\n\n  <div class=\"right\">\n          <div class=\"swiper\">\n        <div class=\"swiper-wrapper\">\n                      <div class=\"swiper-slide\">\n              <h3 class=\"pane-title\">\n                The Challenge\n              <\/h3>\n                                  \n<div class=\"f--field f--description\">\n\n    \n  <p><strong>Launch a new multi-year marketing campaign<\/strong><\/p>\n<p>The USC Dornsife Office of Admission and Student Success was ready to launch a new admission campaign. Working closely with their team, we created a suite of print and digital marketing materials \u2014 including two new websites \u2014 to help them reach prospective and admitted students.<\/p>\n\n\n\n<\/div>\n                          \n  \n                          <\/div>\n                      <div class=\"swiper-slide\">\n              <h3 class=\"pane-title\">\n                Our Creative\n              <\/h3>\n                                  \n<div class=\"f--field f--description\">\n\n    \n  <p><span style=\"font-weight: 400;\">The Creative Content team led the Admission team through the process of reimagining their marketing materials from concept and design to the final product including a new Viewbook, several brochures, templates for flyers and social media, two websites and more; we established a cohesive visual identity for materials; led art direction for a day-long on-campus photoshoot with students and faculty to highlight the student experience; and ensured the project remained on time and within scope.<\/span><\/p>\n\n\n\n<\/div>\n                          \n  \n                          <\/div>\n                      <div class=\"swiper-slide\">\n              <h3 class=\"pane-title\">\n                Project Features\n              <\/h3>\n                                  \n<div class=\"f--field f--description\">\n\n    \n  <p><span style=\"font-weight: 400;\">Project Management<br \/>\n<\/span><span style=\"font-weight: 400;\">Brand Strategy &amp; Marketing<br \/>\n<\/span><span style=\"font-weight: 400;\">Art Direction<br \/>\n<\/span><span style=\"font-weight: 400;\">Graphic Design<br \/>\n<\/span><span style=\"font-weight: 400;\">Web Design<\/span><\/p>\n\n\n\n<\/div>\n                          \n  \n                          <\/div>\n                      <div class=\"swiper-slide\">\n              <h3 class=\"pane-title\">\n                The Result\n              <\/h3>\n                                  \n<div class=\"f--field f--description\">\n\n    \n  <p><span style=\"font-weight: 400;\">The Office of Admission and Student Success has a wealth of brand new marketing materials to meet their distinct and varied needs for upcoming admission cycles. Not only is each piece available in both print and digital forms, the team also has templates they can use for flyers, social media and more to keep their content fresh and updated so their campaign has a longer lifespan. With their new prospective student and admitted student websites, they also have the flexibility to refresh and add content as needed.<\/span><\/p>\n\n\n\n<\/div>\n                          \n  \n                          <\/div>\n                  <\/div>\n      <\/div>\n      <\/div>\n  \n<\/div>\n\n\n\n  <div class=\"background-images\">\n          <div class=\"swiper swiper-background-images\">\n        <div class=\"swiper-wrapper\">\n                      <div class=\"swiper-slide\">\n                                                                  \n<div class=\"f--field f--image\">\n\n    \n    \n    \n    \n    \n    \n              \n      <img decoding=\"async\"\n                            src=\"https:\/\/dornsife.usc.edu\/creative-content\/wp-content\/uploads\/sites\/435\/2024\/06\/Hero-Image-1-768x432.jpg\"\n          srcset=\"https:\/\/dornsife.usc.edu\/creative-content\/wp-content\/uploads\/sites\/435\/2024\/06\/Hero-Image-1-1920x1080.jpg 1920w,https:\/\/dornsife.usc.edu\/creative-content\/wp-content\/uploads\/sites\/435\/2024\/06\/Hero-Image-1-1280x720.jpg 1280w,https:\/\/dornsife.usc.edu\/creative-content\/wp-content\/uploads\/sites\/435\/2024\/06\/Hero-Image-1-768x432.jpg 768w\"          sizes=\"(min-width:1200px) 75vw, (min-width:768px) 83vw, 100vw\"\n        \n                  role=\"none\"\n        \n        \n                                      \/>\n\n    \n    \n  \n  \n\n<\/div>\n                          <\/div>\n\n                      <div class=\"swiper-slide\">\n                                                                  \n<div class=\"f--field f--image\">\n\n    \n    \n    \n    \n    \n    \n              \n      <img decoding=\"async\"\n                            src=\"https:\/\/dornsife.usc.edu\/creative-content\/wp-content\/uploads\/sites\/435\/2024\/06\/Hero-Image-1-768x432.jpg\"\n          srcset=\"https:\/\/dornsife.usc.edu\/creative-content\/wp-content\/uploads\/sites\/435\/2024\/06\/Hero-Image-1-1920x1080.jpg 1920w,https:\/\/dornsife.usc.edu\/creative-content\/wp-content\/uploads\/sites\/435\/2024\/06\/Hero-Image-1-1280x720.jpg 1280w,https:\/\/dornsife.usc.edu\/creative-content\/wp-content\/uploads\/sites\/435\/2024\/06\/Hero-Image-1-768x432.jpg 768w\"          sizes=\"(min-width:1200px) 75vw, (min-width:768px) 83vw, 100vw\"\n        \n                  role=\"none\"\n        \n        \n                                      \/>\n\n    \n    \n  \n  \n\n<\/div>\n                          <\/div>\n\n                      <div class=\"swiper-slide\">\n                                                                  \n<div class=\"f--field f--image\">\n\n    \n    \n    \n    \n    \n    \n              \n      <img decoding=\"async\"\n                            src=\"https:\/\/dornsife.usc.edu\/creative-content\/wp-content\/uploads\/sites\/435\/2024\/06\/Hero-Image-1-768x432.jpg\"\n          srcset=\"https:\/\/dornsife.usc.edu\/creative-content\/wp-content\/uploads\/sites\/435\/2024\/06\/Hero-Image-1-1920x1080.jpg 1920w,https:\/\/dornsife.usc.edu\/creative-content\/wp-content\/uploads\/sites\/435\/2024\/06\/Hero-Image-1-1280x720.jpg 1280w,https:\/\/dornsife.usc.edu\/creative-content\/wp-content\/uploads\/sites\/435\/2024\/06\/Hero-Image-1-768x432.jpg 768w\"          sizes=\"(min-width:1200px) 75vw, (min-width:768px) 83vw, 100vw\"\n        \n                  role=\"none\"\n        \n        \n                                      \/>\n\n    \n    \n  \n  \n\n<\/div>\n                          <\/div>\n\n                      <div class=\"swiper-slide\">\n                                                                  \n<div class=\"f--field f--image\">\n\n    \n    \n    \n    \n    \n    \n              \n      <img decoding=\"async\"\n                            src=\"https:\/\/dornsife.usc.edu\/creative-content\/wp-content\/uploads\/sites\/435\/2024\/06\/Hero-Image-1-768x432.jpg\"\n          srcset=\"https:\/\/dornsife.usc.edu\/creative-content\/wp-content\/uploads\/sites\/435\/2024\/06\/Hero-Image-1-1920x1080.jpg 1920w,https:\/\/dornsife.usc.edu\/creative-content\/wp-content\/uploads\/sites\/435\/2024\/06\/Hero-Image-1-1280x720.jpg 1280w,https:\/\/dornsife.usc.edu\/creative-content\/wp-content\/uploads\/sites\/435\/2024\/06\/Hero-Image-1-768x432.jpg 768w\"          sizes=\"(min-width:1200px) 75vw, (min-width:768px) 83vw, 100vw\"\n        \n                  role=\"none\"\n        \n        \n                                      \/>\n\n    \n    \n  \n  \n\n<\/div>\n                          <\/div>\n\n                  <\/div>\n      <\/div>\n      <\/div>\n\n\n\n  <\/div><\/div>\n\n\n  \n    \n\n\n\n\n\n\n<div\n  class=\"cc--component-container cc--spacer \"\n\n  \n  \n  \n  \n  \n  \n  >\n  <div class=\"c--component c--spacer\"\n    \n      >\n\n    \n\n  <\/div><\/div>\n\n\n\n\n\n                                            \n  \n    \n\n\n\n\n\n\n<div\n  class=\"cc--component-container cc--image-gallery \"\n\n  \n  \n  \n  \n  \n  \n  >\n  <div class=\"c--component c--image-gallery\"\n    \n      >\n\n    \n  <div class=\"inner-wrapper\">\n\n      <div class=\"text-container\">\n                  \n<div class=\"f--field f--section-title\">\n\n    \n  <h2>\n          Project Highlights\n      <\/h2>\n\n\n<\/div>\n          <\/div>\n    \n      <div id=\"gallery-989497247\" class=\"gallery-container\">\n\n      <div class=\"swiper images\">\n        <div class=\"swiper-wrapper\">\n                                    <div class=\"swiper-slide\">\n                                      \n<div class=\"f--field f--image\">\n\n    \n    \n    \n    \n    \n    \n              \n      <img\n                            data-src=\"https:\/\/dornsife.usc.edu\/creative-content\/wp-content\/uploads\/sites\/435\/2025\/03\/Admissions-Photo-Styling-Example-768x432.jpg\"\n          data-srcset=\"https:\/\/dornsife.usc.edu\/creative-content\/wp-content\/uploads\/sites\/435\/2025\/03\/Admissions-Photo-Styling-Example-1280x720.jpg 1280w,https:\/\/dornsife.usc.edu\/creative-content\/wp-content\/uploads\/sites\/435\/2025\/03\/Admissions-Photo-Styling-Example-768x432.jpg 768w\"          data-sizes=\"(min-width:1200px) 75vw, (min-width:768px) 83vw, 100vw\"          class=\"lazyload\"\n        \n                  alt=\"Examples of imagery used on the USC Dornsife Admissions campaign\"\n        \n        \n                                      \/>\n\n    \n    \n  \n  \n\n<\/div>\n                              <\/div>\n                                                <div class=\"swiper-slide\">\n                                      \n<div class=\"f--field f--image\">\n\n    \n    \n    \n    \n    \n    \n              \n      <img\n                            data-src=\"https:\/\/dornsife.usc.edu\/creative-content\/wp-content\/uploads\/sites\/435\/2025\/03\/viewbook-card-768x432.jpg\"\n          data-srcset=\"https:\/\/dornsife.usc.edu\/creative-content\/wp-content\/uploads\/sites\/435\/2025\/03\/viewbook-card-768x432.jpg 768w\"          data-sizes=\"(min-width:1200px) 75vw, (min-width:768px) 83vw, 100vw\"          class=\"lazyload\"\n        \n                  alt=\"USC Dornsife Viewbook cover\"\n        \n        \n                                      \/>\n\n    \n    \n  \n  \n\n<\/div>\n                              <\/div>\n                                                <div class=\"swiper-slide\">\n                                      \n<div class=\"f--field f--image\">\n\n    \n    \n    \n    \n    \n    \n              \n      <img\n                            data-src=\"https:\/\/dornsife.usc.edu\/creative-content\/wp-content\/uploads\/sites\/435\/2024\/06\/Majors-Map-768x432.jpg\"\n          data-srcset=\"https:\/\/dornsife.usc.edu\/creative-content\/wp-content\/uploads\/sites\/435\/2024\/06\/Majors-Map-1920x1080.jpg 1920w,https:\/\/dornsife.usc.edu\/creative-content\/wp-content\/uploads\/sites\/435\/2024\/06\/Majors-Map-1280x720.jpg 1280w,https:\/\/dornsife.usc.edu\/creative-content\/wp-content\/uploads\/sites\/435\/2024\/06\/Majors-Map-768x432.jpg 768w\"          data-sizes=\"(min-width:1200px) 75vw, (min-width:768px) 83vw, 100vw\"          class=\"lazyload\"\n        \n                  role=\"none\"\n        \n        \n                                      \/>\n\n    \n    \n  \n  \n\n<\/div>\n                              <\/div>\n                                                <div class=\"swiper-slide\">\n                                      \n<div class=\"f--field f--image\">\n\n    \n    \n    \n    \n    \n    \n              \n      <img\n                            data-src=\"https:\/\/dornsife.usc.edu\/creative-content\/wp-content\/uploads\/sites\/435\/2024\/06\/Viewbook-spread-768x432.jpg\"\n          data-srcset=\"https:\/\/dornsife.usc.edu\/creative-content\/wp-content\/uploads\/sites\/435\/2024\/06\/Viewbook-spread-1920x1080.jpg 1920w,https:\/\/dornsife.usc.edu\/creative-content\/wp-content\/uploads\/sites\/435\/2024\/06\/Viewbook-spread-1280x720.jpg 1280w,https:\/\/dornsife.usc.edu\/creative-content\/wp-content\/uploads\/sites\/435\/2024\/06\/Viewbook-spread-768x432.jpg 768w\"          data-sizes=\"(min-width:1200px) 75vw, (min-width:768px) 83vw, 100vw\"          class=\"lazyload\"\n        \n                  role=\"none\"\n        \n        \n                                      \/>\n\n    \n    \n  \n  \n\n<\/div>\n                              <\/div>\n                                                <div class=\"swiper-slide\">\n                                      \n<div class=\"f--field f--image\">\n\n    \n    \n    \n    \n    \n    \n              \n      <img\n                            data-src=\"https:\/\/dornsife.usc.edu\/creative-content\/wp-content\/uploads\/sites\/435\/2025\/03\/Your-Dornsife-Degree-Mockup-768x432.jpg\"\n          data-srcset=\"https:\/\/dornsife.usc.edu\/creative-content\/wp-content\/uploads\/sites\/435\/2025\/03\/Your-Dornsife-Degree-Mockup-1280x720.jpg 1280w,https:\/\/dornsife.usc.edu\/creative-content\/wp-content\/uploads\/sites\/435\/2025\/03\/Your-Dornsife-Degree-Mockup-768x432.jpg 768w\"          data-sizes=\"(min-width:1200px) 75vw, (min-width:768px) 83vw, 100vw\"          class=\"lazyload\"\n        \n                  alt=\"Mockup of the cover and inside of the Admissions publication, Your Dornsife Degree\"\n        \n        \n                                      \/>\n\n    \n    \n  \n  \n\n<\/div>\n                              <\/div>\n                                                <div class=\"swiper-slide\">\n                                      \n<div class=\"f--field f--image\">\n\n    \n    \n    \n    \n    \n    \n              \n      <img\n                            data-src=\"https:\/\/dornsife.usc.edu\/creative-content\/wp-content\/uploads\/sites\/435\/2024\/12\/Artboard-1-768x432.png\"\n          data-srcset=\"https:\/\/dornsife.usc.edu\/creative-content\/wp-content\/uploads\/sites\/435\/2024\/12\/Artboard-1-1280x720.png 1280w,https:\/\/dornsife.usc.edu\/creative-content\/wp-content\/uploads\/sites\/435\/2024\/12\/Artboard-1-768x432.png 768w\"          data-sizes=\"(min-width:1200px) 75vw, (min-width:768px) 83vw, 100vw\"          class=\"lazyload\"\n        \n                  alt=\"Admission website viewed on a laptop\"\n        \n        \n                                      \/>\n\n    \n    \n  \n  \n\n<\/div>\n                              <\/div>\n                                                <div class=\"swiper-slide\">\n                                      \n<div class=\"f--field f--image\">\n\n    \n    \n    \n    \n    \n    \n              \n      <img\n                            data-src=\"https:\/\/dornsife.usc.edu\/creative-content\/wp-content\/uploads\/sites\/435\/2025\/03\/Dornsife-Admissions-Social-Media-examples-768x432.jpg\"\n          data-srcset=\"https:\/\/dornsife.usc.edu\/creative-content\/wp-content\/uploads\/sites\/435\/2025\/03\/Dornsife-Admissions-Social-Media-examples-1280x720.jpg 1280w,https:\/\/dornsife.usc.edu\/creative-content\/wp-content\/uploads\/sites\/435\/2025\/03\/Dornsife-Admissions-Social-Media-examples-768x432.jpg 768w\"          data-sizes=\"(min-width:1200px) 75vw, (min-width:768px) 83vw, 100vw\"          class=\"lazyload\"\n        \n                  alt=\"Example social media mockup on a phone\"\n        \n        \n                                      \/>\n\n    \n    \n  \n  \n\n<\/div>\n                              <\/div>\n                                                <div class=\"swiper-slide\">\n                                      \n<div class=\"f--field f--image\">\n\n    \n    \n    \n    \n    \n    \n              \n      <img\n                            data-src=\"https:\/\/dornsife.usc.edu\/creative-content\/wp-content\/uploads\/sites\/435\/2025\/03\/Major-flyers-1-768x432.jpg\"\n          data-srcset=\"https:\/\/dornsife.usc.edu\/creative-content\/wp-content\/uploads\/sites\/435\/2025\/03\/Major-flyers-1-1280x720.jpg 1280w,https:\/\/dornsife.usc.edu\/creative-content\/wp-content\/uploads\/sites\/435\/2025\/03\/Major-flyers-1-768x432.jpg 768w\"          data-sizes=\"(min-width:1200px) 75vw, (min-width:768px) 83vw, 100vw\"          class=\"lazyload\"\n        \n                  alt=\"Example Majors flyers for USC Dornsife Admissions\"\n        \n        \n                                      \/>\n\n    \n    \n  \n  \n\n<\/div>\n                              <\/div>\n                                                <div class=\"swiper-slide\">\n                                      \n<div class=\"f--field f--image\">\n\n    \n    \n    \n    \n    \n    \n              \n      <img\n                            data-src=\"https:\/\/dornsife.usc.edu\/creative-content\/wp-content\/uploads\/sites\/435\/2025\/03\/Lawyer-card-768x432.jpg\"\n          data-srcset=\"https:\/\/dornsife.usc.edu\/creative-content\/wp-content\/uploads\/sites\/435\/2025\/03\/Lawyer-card-1280x720.jpg 1280w,https:\/\/dornsife.usc.edu\/creative-content\/wp-content\/uploads\/sites\/435\/2025\/03\/Lawyer-card-768x432.jpg 768w\"          data-sizes=\"(min-width:1200px) 75vw, (min-width:768px) 83vw, 100vw\"          class=\"lazyload\"\n        \n                  alt=\"So You Want to be a Lawyer flyer mockup\"\n        \n        \n                                      \/>\n\n    \n    \n  \n  \n\n<\/div>\n                              <\/div>\n                                                <div class=\"swiper-slide\">\n                                      \n<div class=\"f--field f--image\">\n\n    \n    \n    \n    \n    \n    \n              \n      <img\n                            data-src=\"https:\/\/dornsife.usc.edu\/creative-content\/wp-content\/uploads\/sites\/435\/2024\/06\/Viewbook-collage-768x432.jpg\"\n          data-srcset=\"https:\/\/dornsife.usc.edu\/creative-content\/wp-content\/uploads\/sites\/435\/2024\/06\/Viewbook-collage-1920x1080.jpg 1920w,https:\/\/dornsife.usc.edu\/creative-content\/wp-content\/uploads\/sites\/435\/2024\/06\/Viewbook-collage-1280x720.jpg 1280w,https:\/\/dornsife.usc.edu\/creative-content\/wp-content\/uploads\/sites\/435\/2024\/06\/Viewbook-collage-768x432.jpg 768w\"          data-sizes=\"(min-width:1200px) 75vw, (min-width:768px) 83vw, 100vw\"          class=\"lazyload\"\n        \n                  alt=\"Viewbook cover\"\n        \n        \n                                      \/>\n\n    \n    \n  \n  \n\n<\/div>\n                              <\/div>\n                                                <div class=\"swiper-slide\">\n                                      \n<div class=\"f--field f--image\">\n\n    \n    \n    \n    \n    \n    \n              \n      <img\n                            data-src=\"https:\/\/dornsife.usc.edu\/creative-content\/wp-content\/uploads\/sites\/435\/2025\/03\/Admissions-Folder-Mockup-1-768x432.jpg\"\n          data-srcset=\"https:\/\/dornsife.usc.edu\/creative-content\/wp-content\/uploads\/sites\/435\/2025\/03\/Admissions-Folder-Mockup-1-1280x720.jpg 1280w,https:\/\/dornsife.usc.edu\/creative-content\/wp-content\/uploads\/sites\/435\/2025\/03\/Admissions-Folder-Mockup-1-768x432.jpg 768w\"          data-sizes=\"(min-width:1200px) 75vw, (min-width:768px) 83vw, 100vw\"          class=\"lazyload\"\n        \n                  alt=\"USC Dornsife Admissions Accepted Students printed materials, including a folder, Beyond the Classroom, and Letters from students\"\n        \n        \n                                      \/>\n\n    \n    \n  \n  \n\n<\/div>\n                              <\/div>\n                              <\/div>\n      <\/div>\n\n      <div class=\"swiper captions\">\n        <div class=\"controls-container\">\n          <button class=\"button-prev\" aria-label=\"Previous Image\">\n            <svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\"\n            x=\"0px\" y=\"0px\" viewBox=\"0 0 35 35\" enable-background=\"new 0 0 35 35\" xml:space=\"preserve\">\n            <polygon fill-rule=\"evenodd\" clip-rule=\"evenodd\" fill=\"#000\" points=\"15.7,27.5 5.7,17.5 \n            15.7,7.5 18.7,10.4 13.6,15.4 28.3,15.4 28.3,19.6 13.6,19.6 18.7,24.6 \"\/>\n            <\/svg>\n          <\/button>\n          <button class=\"button-next\" aria-label=\"Next Image\">\n            <svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\"\n\t x=\"0px\" y=\"0px\" viewBox=\"0 0 35 35\" enable-background=\"new 0 0 35 35\" xml:space=\"preserve\"><polygon fill-rule=\"evenodd\" clip-rule=\"evenodd\" fill=\"#000\" points=\"19.3,27.5 29.3,17.5 \n\t19.3,7.5 16.3,10.4 21.4,15.4 6.7,15.4 6.7,19.6 21.4,19.6 16.3,24.6 \"\/>\n<\/svg>\n          <\/button>\n        <\/div>\n\n        <div class=\"swiper-wrapper\">\n                                    <div class=\"swiper-slide\">\n                                  <div class=\"slide-caption\">\n                        \n<div class=\"f--field f--description\">\n\n    \n  <p>The Creative Content team led the art direction for the look and feel of the campaign. We organized a two-day campus shoot, capturing authentic student experiences that could be used in print and digital materials including the website. More than 40 USC Dornsife students participated in the shoot. The visual tone blended prestige and contemporary aesthetics with LA\u2019s vibrant energy.<\/p>\n\n\n\n<\/div>\n                  <\/div>\n                              <\/div>\n                                                <div class=\"swiper-slide\">\n                                  <div class=\"slide-caption\">\n                        \n<div class=\"f--field f--description\">\n\n    \n  <p>As part of USC Dornsife\u2019s recruitment material update, the Creative Content team collaborated with the Office of Admission to develop a compelling viewbook designed to increase applications, yield, and enrollment. The goal was to showcase the school\u2019s academic strengths, dynamic student experience, and distinctive attributes.<\/p>\n\n\n\n<\/div>\n                  <\/div>\n                              <\/div>\n                                                <div class=\"swiper-slide\">\n                                  <div class=\"slide-caption\">\n                        \n<div class=\"f--field f--description\">\n\n    \n  <p>In the viewbook, a map of the more than 90 majors at USC Dornsife helps prospective students explore the possibilities for focusing their studies.<\/p>\n\n\n\n<\/div>\n                  <\/div>\n                              <\/div>\n                                                <div class=\"swiper-slide\">\n                                  <div class=\"slide-caption\">\n                        \n<div class=\"f--field f--description\">\n\n    \n  <p>A two-page spread in the viewbook featuring a student in the USC Dornsife Archaeology Research Center.<\/p>\n\n\n\n<\/div>\n                  <\/div>\n                              <\/div>\n                                                <div class=\"swiper-slide\">\n                                  <div class=\"slide-caption\">\n                        \n<div class=\"f--field f--description\">\n\n    \n  <p>&#8220;Your Dornsife Degree&#8221; is a companion piece to the viewbook produced by the Creative Content team, providing prospective students with an overview of a four-year path as an undergraduate.<\/p>\n\n\n\n<\/div>\n                  <\/div>\n                              <\/div>\n                                                <div class=\"swiper-slide\">\n                                  <div class=\"slide-caption\">\n                        \n<div class=\"f--field f--description\">\n\n    \n  <p><span style=\"font-weight: 400;\">We built two Admission websites \u2013 one for prospective students and another for admitted students. The websites are a cohesive extension of the new Admission campaign. The prospective student site, pictured, allows students to visualize their future selves and the experiences they can expect from a USC Dornsife education.\u00a0<\/span><\/p>\n\n\n\n<\/div>\n                  <\/div>\n                              <\/div>\n                                                <div class=\"swiper-slide\">\n                                  <div class=\"slide-caption\">\n                        \n<div class=\"f--field f--description\">\n\n    \n  <p>As part of the suite of marketing materials, Creative Content design social media templates for the Admissions team.<\/p>\n\n\n\n<\/div>\n                  <\/div>\n                              <\/div>\n                                                <div class=\"swiper-slide\">\n                                  <div class=\"slide-caption\">\n                        \n<div class=\"f--field f--description\">\n\n    \n  <p>We created templates for flyers about each major.<\/p>\n\n\n\n<\/div>\n                  <\/div>\n                              <\/div>\n                                                <div class=\"swiper-slide\">\n                                  <div class=\"slide-caption\">\n                        \n<div class=\"f--field f--description\">\n\n    \n  <p>One-page templates for students planning on attending law school, medical school or other graduate programs.<\/p>\n\n\n\n<\/div>\n                  <\/div>\n                              <\/div>\n                                                <div class=\"swiper-slide\">\n                                  <div class=\"slide-caption\">\n                        \n<div class=\"f--field f--description\">\n\n    \n  <p>The viewbook is now a centerpiece of USC Dornsife\u2019s recruitment strategy. Its striking visuals and clear messaging effectively capture the school\u2019s distinctive appeal, helping attract top-tier applicants. The piece offers the Office of Admission a powerful tool for driving applications and yield, while also strengthening USC\u2019s competitive position. Its emotional resonance ensures it connects with both students and parents, leaving a lasting impression.<\/p>\n\n\n\n<\/div>\n                  <\/div>\n                              <\/div>\n                                                <div class=\"swiper-slide\">\n                                  <div class=\"slide-caption\">\n                        \n<div class=\"f--field f--description\">\n\n    \n  <p><span style=\"font-weight: 400;\">Folder designed to hold two brochures created for admitted students.<\/span><\/p>\n\n\n\n<\/div>\n                  <\/div>\n                              <\/div>\n                              <\/div>\n\n      <\/div>\n\n\n    <\/div>\n  \n  <\/div>\n\n\n  <\/div><\/div>\n\n\n  \n    \n\n\n\n\n\n\n<div\n  class=\"cc--component-container cc--spacer \"\n\n  \n  \n  \n  \n  \n  \n  >\n  <div class=\"c--component c--spacer\"\n    \n      >\n\n    \n\n  <\/div><\/div>\n\n\n\n\n\n  \n  \n    \n    \n  \n    \n    \n  \n    \n    \n  \n    \n  \n\n  \n    \n\n\n\n\n\n\n<div\n  class=\"cc--component-container cc--interactive-content-pane \"\n\n  \n  \n  \n  \n  \n  \n  >\n  <div class=\"c--component c--interactive-content-pane\"\n    \n      >\n\n    \n<div class=\"inner-wrapper\">\n  <div class=\"left\">\n              \n<div class=\"f--field f--section-title\">\n\n    \n  <h2>\n          Brand Strategy &#038; Messaging: Mathematical Data Science\n      <\/h2>\n\n\n<\/div>\n      \n    <div class=\"pagination-wrapper\">\n      <ul class=\"interactive-content-pane-pagination\"><\/ul>\n    <\/div>\n  <\/div>\n\n  <div class=\"right\">\n          <div class=\"swiper\">\n        <div class=\"swiper-wrapper\">\n                      <div class=\"swiper-slide\">\n              <h3 class=\"pane-title\">\n                The Challenge\n              <\/h3>\n                                  \n<div class=\"f--field f--description\">\n\n    \n  <p><strong>A new master\u2019s program needed to differentiate itself from its competitors.<\/strong><\/p>\n<p>Ahead of its launch, the Mathematical Data Science master\u2019s program was looking for help crafting a way to describe its value for students and what sets it apart from other similar programs. The Creative Content team met with the directors to learn about the program and devised a brand messaging platform that could inform all marketing efforts whether they were in print, digital or in person.<\/p>\n\n\n\n<\/div>\n                          \n  \n                          <\/div>\n                      <div class=\"swiper-slide\">\n              <h3 class=\"pane-title\">\n                Our Creative\n              <\/h3>\n                                  \n<div class=\"f--field f--description\">\n\n    \n  <p>We created a brand messaging platform for the Mathematical Data Science master&#8217;s program, which included: A core message; brand attribute messages, a set of key messages that form a strategic narrative; an elevator pitch describing the program; and a proposed design concept for their website and print materials.<\/p>\n\n\n\n<\/div>\n                          \n  \n                          <\/div>\n                      <div class=\"swiper-slide\">\n              <h3 class=\"pane-title\">\n                Project Features\n              <\/h3>\n                                  \n<div class=\"f--field f--description\">\n\n    \n  <p>Messaging<br \/>\nBrand Strategy &amp; Marketing<br \/>\nWebsite Strategy<br \/>\nDesign Strategy<\/p>\n\n\n\n<\/div>\n                          \n  \n                          <\/div>\n                      <div class=\"swiper-slide\">\n              <h3 class=\"pane-title\">\n                The Result\n              <\/h3>\n                                  \n<div class=\"f--field f--description\">\n\n    \n  <p>The program now has a messaging framework in which to express what sets it apart. The strategic narrative we created has been used in a number of their marketing materials including a video, their website, brochures, presentations and more.<\/p>\n\n\n\n<\/div>\n                          \n  \n                          <\/div>\n                  <\/div>\n      <\/div>\n      <\/div>\n  \n<\/div>\n\n\n\n  <div class=\"background-images\">\n          <div class=\"swiper swiper-background-images\">\n        <div class=\"swiper-wrapper\">\n                      <div class=\"swiper-slide\">\n                                                                  \n<div class=\"f--field f--image\">\n\n    \n    \n    \n    \n    \n    \n              \n      <img decoding=\"async\"\n                            src=\"https:\/\/dornsife.usc.edu\/creative-content\/wp-content\/uploads\/sites\/435\/2024\/12\/math-data-sciences-768x432.jpg\"\n          srcset=\"https:\/\/dornsife.usc.edu\/creative-content\/wp-content\/uploads\/sites\/435\/2024\/12\/math-data-sciences-1280x720.jpg 1280w,https:\/\/dornsife.usc.edu\/creative-content\/wp-content\/uploads\/sites\/435\/2024\/12\/math-data-sciences-768x432.jpg 768w\"          sizes=\"(min-width:1200px) 75vw, (min-width:768px) 83vw, 100vw\"\n        \n                  role=\"none\"\n        \n        \n                                      \/>\n\n    \n    \n  \n  \n\n<\/div>\n                          <\/div>\n\n                      <div class=\"swiper-slide\">\n                                                                  \n<div class=\"f--field f--image\">\n\n    \n    \n    \n    \n    \n    \n              \n      <img decoding=\"async\"\n                            src=\"https:\/\/dornsife.usc.edu\/creative-content\/wp-content\/uploads\/sites\/435\/2024\/12\/math-data-sciences-768x432.jpg\"\n          srcset=\"https:\/\/dornsife.usc.edu\/creative-content\/wp-content\/uploads\/sites\/435\/2024\/12\/math-data-sciences-1280x720.jpg 1280w,https:\/\/dornsife.usc.edu\/creative-content\/wp-content\/uploads\/sites\/435\/2024\/12\/math-data-sciences-768x432.jpg 768w\"          sizes=\"(min-width:1200px) 75vw, (min-width:768px) 83vw, 100vw\"\n        \n                  role=\"none\"\n        \n        \n                                      \/>\n\n    \n    \n  \n  \n\n<\/div>\n                          <\/div>\n\n                      <div class=\"swiper-slide\">\n                                                                  \n<div class=\"f--field f--image\">\n\n    \n    \n    \n    \n    \n    \n              \n      <img decoding=\"async\"\n                            src=\"https:\/\/dornsife.usc.edu\/creative-content\/wp-content\/uploads\/sites\/435\/2024\/12\/math-data-sciences-768x432.jpg\"\n          srcset=\"https:\/\/dornsife.usc.edu\/creative-content\/wp-content\/uploads\/sites\/435\/2024\/12\/math-data-sciences-1280x720.jpg 1280w,https:\/\/dornsife.usc.edu\/creative-content\/wp-content\/uploads\/sites\/435\/2024\/12\/math-data-sciences-768x432.jpg 768w\"          sizes=\"(min-width:1200px) 75vw, (min-width:768px) 83vw, 100vw\"\n        \n                  role=\"none\"\n        \n        \n                                      \/>\n\n    \n    \n  \n  \n\n<\/div>\n                          <\/div>\n\n                      <div class=\"swiper-slide\">\n                                                                  \n<div class=\"f--field f--image\">\n\n    \n    \n    \n    \n    \n    \n              \n      <img decoding=\"async\"\n                            src=\"https:\/\/dornsife.usc.edu\/creative-content\/wp-content\/uploads\/sites\/435\/2024\/12\/math-data-sciences-768x432.jpg\"\n          srcset=\"https:\/\/dornsife.usc.edu\/creative-content\/wp-content\/uploads\/sites\/435\/2024\/12\/math-data-sciences-1280x720.jpg 1280w,https:\/\/dornsife.usc.edu\/creative-content\/wp-content\/uploads\/sites\/435\/2024\/12\/math-data-sciences-768x432.jpg 768w\"          sizes=\"(min-width:1200px) 75vw, (min-width:768px) 83vw, 100vw\"\n        \n                  role=\"none\"\n        \n        \n                                      \/>\n\n    \n    \n  \n  \n\n<\/div>\n                          <\/div>\n\n                  <\/div>\n      <\/div>\n      <\/div>\n\n\n\n  <\/div><\/div>\n\n\n  \n    \n\n\n\n\n\n\n<div\n  class=\"cc--component-container cc--spacer \"\n\n  \n  \n  \n  \n  \n  \n  >\n  <div class=\"c--component c--spacer\"\n    \n      >\n\n    \n\n  <\/div><\/div>\n\n\n\n\n\n                \n  \n    \n\n\n\n\n\n\n<div\n  class=\"cc--component-container cc--image-gallery \"\n\n  \n  \n  \n  \n  \n  \n  >\n  <div class=\"c--component c--image-gallery\"\n    \n      >\n\n    \n  <div class=\"inner-wrapper\">\n\n      <div class=\"text-container\">\n                  \n<div class=\"f--field f--section-title\">\n\n    \n  <h2>\n          Project Highlights\n      <\/h2>\n\n\n<\/div>\n          <\/div>\n    \n      <div id=\"gallery-2069351163\" class=\"gallery-container\">\n\n      <div class=\"swiper images\">\n        <div class=\"swiper-wrapper\">\n                                    <div class=\"swiper-slide\">\n                                      \n<div class=\"f--field f--image\">\n\n    \n    \n    \n    \n    \n    \n              \n      <img\n                            data-src=\"https:\/\/dornsife.usc.edu\/creative-content\/wp-content\/uploads\/sites\/435\/2025\/03\/Math-and-Data-Science-Pitch-Deck-768x432.jpg\"\n          data-srcset=\"https:\/\/dornsife.usc.edu\/creative-content\/wp-content\/uploads\/sites\/435\/2025\/03\/Math-and-Data-Science-Pitch-Deck-1920x1080.jpg 1920w,https:\/\/dornsife.usc.edu\/creative-content\/wp-content\/uploads\/sites\/435\/2025\/03\/Math-and-Data-Science-Pitch-Deck-1280x720.jpg 1280w,https:\/\/dornsife.usc.edu\/creative-content\/wp-content\/uploads\/sites\/435\/2025\/03\/Math-and-Data-Science-Pitch-Deck-768x432.jpg 768w\"          data-sizes=\"(min-width:1200px) 75vw, (min-width:768px) 83vw, 100vw\"          class=\"lazyload\"\n        \n                  alt=\"Slides from the PowerPoint deck for the messaging of Math and Data Science\"\n        \n        \n                                      \/>\n\n    \n    \n  \n  \n\n<\/div>\n                              <\/div>\n                                                <div class=\"swiper-slide\">\n                                      \n<div class=\"f--field f--image\">\n\n    \n    \n    \n    \n    \n    \n              \n      <img\n                            data-src=\"https:\/\/dornsife.usc.edu\/creative-content\/wp-content\/uploads\/sites\/435\/2025\/03\/Math-and-Data-Science-BAM-2-768x432.jpg\"\n          data-srcset=\"https:\/\/dornsife.usc.edu\/creative-content\/wp-content\/uploads\/sites\/435\/2025\/03\/Math-and-Data-Science-BAM-2-1280x720.jpg 1280w,https:\/\/dornsife.usc.edu\/creative-content\/wp-content\/uploads\/sites\/435\/2025\/03\/Math-and-Data-Science-BAM-2-768x432.jpg 768w\"          data-sizes=\"(min-width:1200px) 75vw, (min-width:768px) 83vw, 100vw\"          class=\"lazyload\"\n        \n                  alt=\"Math and Data Science example Slide from the messaging deck\"\n        \n        \n                                      \/>\n\n    \n    \n  \n  \n\n<\/div>\n                              <\/div>\n                                                <div class=\"swiper-slide\">\n                                      \n<div class=\"f--field f--image\">\n\n    \n    \n    \n    \n    \n    \n              \n      <img\n                            data-src=\"https:\/\/dornsife.usc.edu\/creative-content\/wp-content\/uploads\/sites\/435\/2025\/03\/Math-and-Data-Science-BAM-768x432.jpg\"\n          data-srcset=\"https:\/\/dornsife.usc.edu\/creative-content\/wp-content\/uploads\/sites\/435\/2025\/03\/Math-and-Data-Science-BAM-1280x720.jpg 1280w,https:\/\/dornsife.usc.edu\/creative-content\/wp-content\/uploads\/sites\/435\/2025\/03\/Math-and-Data-Science-BAM-768x432.jpg 768w\"          data-sizes=\"(min-width:1200px) 75vw, (min-width:768px) 83vw, 100vw\"          class=\"lazyload\"\n        \n                  alt=\"Math and Data Science example Slide from the messaging deck\"\n        \n        \n                                      \/>\n\n    \n    \n  \n  \n\n<\/div>\n                              <\/div>\n                                                <div class=\"swiper-slide\">\n                                      \n<div class=\"f--field f--image\">\n\n    \n    \n    \n    \n    \n    \n              \n      <img\n                            data-src=\"https:\/\/dornsife.usc.edu\/creative-content\/wp-content\/uploads\/sites\/435\/2025\/03\/Math-and-Data-Science-Design-768x432.jpg\"\n          data-srcset=\"https:\/\/dornsife.usc.edu\/creative-content\/wp-content\/uploads\/sites\/435\/2025\/03\/Math-and-Data-Science-Design-1280x720.jpg 1280w,https:\/\/dornsife.usc.edu\/creative-content\/wp-content\/uploads\/sites\/435\/2025\/03\/Math-and-Data-Science-Design-768x432.jpg 768w\"          data-sizes=\"(min-width:1200px) 75vw, (min-width:768px) 83vw, 100vw\"          class=\"lazyload\"\n        \n                  alt=\"Math and Data Science example Slide from the messaging deck\"\n        \n        \n                                      \/>\n\n    \n    \n  \n  \n\n<\/div>\n                              <\/div>\n                              <\/div>\n      <\/div>\n\n      <div class=\"swiper captions\">\n        <div class=\"controls-container\">\n          <button class=\"button-prev\" aria-label=\"Previous Image\">\n            <svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\"\n            x=\"0px\" y=\"0px\" viewBox=\"0 0 35 35\" enable-background=\"new 0 0 35 35\" xml:space=\"preserve\">\n            <polygon fill-rule=\"evenodd\" clip-rule=\"evenodd\" fill=\"#000\" points=\"15.7,27.5 5.7,17.5 \n            15.7,7.5 18.7,10.4 13.6,15.4 28.3,15.4 28.3,19.6 13.6,19.6 18.7,24.6 \"\/>\n            <\/svg>\n          <\/button>\n          <button class=\"button-next\" aria-label=\"Next Image\">\n            <svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\"\n\t x=\"0px\" y=\"0px\" viewBox=\"0 0 35 35\" enable-background=\"new 0 0 35 35\" xml:space=\"preserve\"><polygon fill-rule=\"evenodd\" clip-rule=\"evenodd\" fill=\"#000\" points=\"19.3,27.5 29.3,17.5 \n\t19.3,7.5 16.3,10.4 21.4,15.4 6.7,15.4 6.7,19.6 21.4,19.6 16.3,24.6 \"\/>\n<\/svg>\n          <\/button>\n        <\/div>\n\n        <div class=\"swiper-wrapper\">\n                                    <div class=\"swiper-slide\">\n                                  <div class=\"slide-caption\">\n                        \n<div class=\"f--field f--description\">\n\n    \n  <p>The brand messaging platform created by the Creative Content team for the Mathematical Data Science master&#8217;s program included: A core message, brand attribute messages, an elevator pitch describing the program, and a proposed brand design.<\/p>\n\n\n\n<\/div>\n                  <\/div>\n                              <\/div>\n                                                <div class=\"swiper-slide\">\n                                  <div class=\"slide-caption\">\n                        \n<div class=\"f--field f--description\">\n\n    \n  <p>Brand attribute messages (BAM) are a set of key messages that form a strategic narrative. They are short enough to use as sound bites, but together they provide a messaging framework for marketing materials.<\/p>\n\n\n\n<\/div>\n                  <\/div>\n                              <\/div>\n                                                <div class=\"swiper-slide\">\n                                  <div class=\"slide-caption\">\n                        \n<div class=\"f--field f--description\">\n\n    \n  <p>The elevator pitch is a short, engaging description of the brand \u2014 quick enough to be delivered during an elevator ride. It uses relatable language (no academic jargon), a positive tone, and highlights impact\/outcomes.<\/p>\n\n\n\n<\/div>\n                  <\/div>\n                              <\/div>\n                                                <div class=\"swiper-slide\">\n                                  <div class=\"slide-caption\">\n                        \n<div class=\"f--field f--description\">\n\n    \n  <p>A proposed design concept for the Mathematical Data Science master&#8217;s program at USC Dornsife.<\/p>\n\n\n\n<\/div>\n                  <\/div>\n                              <\/div>\n                              <\/div>\n\n      <\/div>\n\n\n    <\/div>\n  \n  <\/div>\n\n\n  <\/div><\/div>\n\n\n  \n    \n\n\n\n\n\n\n<div\n  class=\"cc--component-container cc--spacer \"\n\n  \n  \n  \n  \n  \n  \n  >\n  <div class=\"c--component c--spacer\"\n    \n      >\n\n    \n\n  <\/div><\/div>\n\n\n\n  \n  \n    \n\n\n\n\n\n\n<div\n  class=\"cc--component-container cc--full-width-cta \"\n\n  \n  \n  \n  \n  \n  \n  >\n  <div class=\"c--component c--full-width-cta\"\n    \n      >\n\n    \n<div class=\"inner-wrapper\">\n      <div class=\"header-container\">\n  \n                  \n<div class=\"f--field f--section-title\">\n\n    \n  <h2>\n          Need Help With a Project? \n      <\/h2>\n\n\n<\/div>\n                <\/div>\n    \n      <div class=\"links-container\">\n        \n            \n<div class=\"f--field f--link\">\n\n    \n    \n  \n<a \n  class=\"link\"\n  href= https:\/\/usc.qualtrics.com\/jfe\/form\/SV_9Hp8U0kmRjORkV0\n  target=\"_blank\"  aria-label=\"Read more about Submit a Project Request\"  \n>\n    Submit a Project Request \n  <svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" x=\"0px\" y=\"0px\" viewBox=\"0 0 35 35\" enable-background=\"new 0 0 35 35\" width=\"25\" height=\"25\" xml:space=\"preserve\"><polygon fill-rule=\"evenodd\" clip-rule=\"evenodd\" fill=\"#FC0\" points=\"19.3,27.5 29.3,17.5,19.3,7.5 16.3,10.4 21.4,15.4 6.7,15.4 6.7,19.6 21.4,19.6 16.3,24.6 \"\/><\/svg>\n<\/a>\n\n\n<\/div>\n          <\/div>\n  <\/div>\n\n\n\n  <\/div><\/div>\n\n\n  \n    \n\n\n\n\n\n\n<div\n  class=\"cc--component-container cc--spacer \"\n\n  \n  \n  \n  \n  \n  \n  >\n  <div class=\"c--component c--spacer\"\n    \n      >\n\n    \n\n  <\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":11,"featured_media":697,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-573","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - 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