{"id":570,"date":"2024-12-10T16:49:01","date_gmt":"2024-12-11T00:49:01","guid":{"rendered":"https:\/\/dornsife.usc.edu\/creative-content\/?page_id=570"},"modified":"2025-06-30T13:10:05","modified_gmt":"2025-06-30T20:10:05","slug":"websites","status":"publish","type":"page","link":"https:\/\/dornsife.usc.edu\/creative-content\/websites\/","title":{"rendered":"Website Design"},"content":{"rendered":"\n\n  \n    \n\n\n\n\n\n\n<div\n  class=\"cc--component-container cc--intro-text align-center\"\n\n  \n  \n  \n  \n  \n  \n  >\n  <div class=\"c--component c--intro-text\"\n    \n      >\n\n    \n          \n<div class=\"f--field f--section-title\">\n\n    \n  <h2>\n          Your Digital Front Door\n      <\/h2>\n\n\n<\/div>\n  \n          \n<div class=\"f--field f--description\">\n\n    \n  <p>The USC Dornsife Creative Content team is ready to help you design an accessible website (or gussy up your existing site) that makes it easy for users to find the information they need. <\/p>\n<p>Tap our creative team to start from scratch, improve your site design, or suggest jargon-free messaging that resonates with a public audience. Our partners in Dornsife Technology Services will ensure your site runs smooth and secure. And for the lone wolves out there, check out our detailed resources to get started on your own.<\/p>\n\n\n\n<\/div>\n  \n\n  <\/div><\/div>\n\n\n\n\n  \n    \n\n\n\n\n\n\n<div\n  class=\"cc--component-container cc--rich-text \"\n\n  \n  \n  \n  \n  \n  \n  >\n  <div class=\"c--component c--rich-text\"\n    \n      >\n\n    \n      \n<div class=\"f--field f--wysiwyg\">\n\n    \n  <h1>View Our Work<\/h1>\n\n\n\n<\/div>\n\n\n  <\/div><\/div>\n\n\n\n\n\n  \n        \n    \n    \n  \n    \n    \n  \n    \n    \n        \n    \n  \n\n  \n    \n\n\n\n\n\n\n<div\n  class=\"cc--component-container cc--interactive-content-pane \"\n\n  \n  \n  \n  \n  \n  \n  >\n  <div class=\"c--component c--interactive-content-pane\"\n    \n      >\n\n    \n<div class=\"inner-wrapper\">\n  <div class=\"left\">\n              \n<div class=\"f--field f--section-title\">\n\n    \n  <h2>\n          USC Dornsife Website\n      <\/h2>\n\n\n<\/div>\n      \n    <div class=\"pagination-wrapper\">\n      <ul class=\"interactive-content-pane-pagination\"><\/ul>\n    <\/div>\n  <\/div>\n\n  <div class=\"right\">\n          <div class=\"swiper\">\n        <div class=\"swiper-wrapper\">\n                      <div class=\"swiper-slide\">\n              <h3 class=\"pane-title\">\n                The Challenge\n              <\/h3>\n                                  \n<div class=\"f--field f--description\">\n\n    \n  <p><b>Bring the USC Dornsife website into the modern day.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">The USC Dornsife website had not been updated in more than a decade and had no central manager to oversee content strategy. The design and underlying content management system were in serious need of a refresh. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Working with a third party firm to build a new framework and gathering input for our site\u2019s needs from across the college, we embarked on a multi-year project to overhaul the central college site and create a structure that would also work for the nearly 400 department, center, institute, office, lab, and personal sites on our system.<\/span><\/p>\n\n\n\n<\/div>\n                          \n  \n                              <ul>\n                                            <li>\n                                \n<div class=\"f--field f--link\">\n\n    \n    \n  \n<a \n  class=\"link\"\n  href= https:\/\/dornsife.usc.edu\/\n  target=\"_blank\"  aria-label=\"Read more about Visit the Website\"  \n>\n    Visit the Website \n  <svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" x=\"0px\" y=\"0px\" viewBox=\"0 0 35 35\" enable-background=\"new 0 0 35 35\" width=\"25\" height=\"25\" xml:space=\"preserve\"><polygon fill-rule=\"evenodd\" clip-rule=\"evenodd\" fill=\"#FC0\" points=\"19.3,27.5 29.3,17.5,19.3,7.5 16.3,10.4 21.4,15.4 6.7,15.4 6.7,19.6 21.4,19.6 16.3,24.6 \"\/><\/svg>\n<\/a>\n\n\n<\/div>\n                        <\/li>\n                                    <\/ul>\n                          <\/div>\n                      <div class=\"swiper-slide\">\n              <h3 class=\"pane-title\">\n                Our Creative\n              <\/h3>\n                                  \n<div class=\"f--field f--description\">\n\n    \n  <p>\u2022\u00a0 Established the site\u2019s tone and visual identity<br \/>\n\u2022\u00a0 Wrote copy for all pages on the main college website<br \/>\n\u2022\u00a0 Organized a multi-day photoshoot to capture images across the college\u2019s vast disciplines, communities, and campus locations<br \/>\n\u2022\u00a0 Created a cohesive visual, mobile-first style using design elements and vivid cardinal and gold gradients on images<br \/>\n\u2022\u00a0 Established a photo repository for our users<br \/>\n\u2022\u00a0 Working with Dornsife Technology Services, trained and supported users on the new system<\/p>\n\n\n\n<\/div>\n                          \n  \n                          <\/div>\n                      <div class=\"swiper-slide\">\n              <h3 class=\"pane-title\">\n                Project Features\n              <\/h3>\n                                  \n<div class=\"f--field f--description\">\n\n    \n  <p><span style=\"font-weight: 400;\">Project Management<br \/>\nContent Strategy<br \/>\nArt Direction<br \/>\n<\/span><span style=\"font-weight: 400;\">Copywriting<br \/>\n<\/span><span style=\"font-weight: 400;\">Graphic Design<br \/>\n<\/span>Web Editing<span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n\n\n\n<\/div>\n                          \n  \n                          <\/div>\n                      <div class=\"swiper-slide\">\n              <h3 class=\"pane-title\">\n                The Results\n              <\/h3>\n                                  \n<div class=\"f--field f--description\">\n\n    \n  <p><span style=\"font-weight: 400;\">A fresh, cohesive site with room to evolve that draws on the university\u2019s brand identity while paving a singular path for Dornsife to shine online. <\/span><\/p>\n\n\n\n<\/div>\n                          \n  \n                              <ul>\n                                            <li>\n                                \n<div class=\"f--field f--link\">\n\n    \n    \n  \n<a \n  class=\"link\"\n  href= https:\/\/dornsife.usc.edu\/\n  target=\"_blank\"  aria-label=\"Read more about Visit the Website\"  \n>\n    Visit the Website \n  <svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" x=\"0px\" y=\"0px\" viewBox=\"0 0 35 35\" enable-background=\"new 0 0 35 35\" width=\"25\" height=\"25\" xml:space=\"preserve\"><polygon fill-rule=\"evenodd\" clip-rule=\"evenodd\" fill=\"#FC0\" points=\"19.3,27.5 29.3,17.5,19.3,7.5 16.3,10.4 21.4,15.4 6.7,15.4 6.7,19.6 21.4,19.6 16.3,24.6 \"\/><\/svg>\n<\/a>\n\n\n<\/div>\n                        <\/li>\n                                    <\/ul>\n                          <\/div>\n                  <\/div>\n      <\/div>\n      <\/div>\n  \n<\/div>\n\n\n\n  <div class=\"background-images\">\n          <div class=\"swiper swiper-background-images\">\n        <div class=\"swiper-wrapper\">\n                      <div class=\"swiper-slide\">\n                                                                  \n<div class=\"f--field f--image\">\n\n    \n    \n    \n    \n    \n    \n              \n      <img decoding=\"async\"\n                            src=\"https:\/\/dornsife.usc.edu\/creative-content\/wp-content\/uploads\/sites\/435\/2024\/07\/Future-of-the-website-1-768x432.jpg\"\n          srcset=\"https:\/\/dornsife.usc.edu\/creative-content\/wp-content\/uploads\/sites\/435\/2024\/07\/Future-of-the-website-1-1920x1080.jpg 1920w,https:\/\/dornsife.usc.edu\/creative-content\/wp-content\/uploads\/sites\/435\/2024\/07\/Future-of-the-website-1-1280x720.jpg 1280w,https:\/\/dornsife.usc.edu\/creative-content\/wp-content\/uploads\/sites\/435\/2024\/07\/Future-of-the-website-1-768x432.jpg 768w\"          sizes=\"(min-width:1200px) 75vw, (min-width:768px) 83vw, 100vw\"\n        \n                  alt=\"Two laptop computers on a gold graphic design pattern\"\n        \n        \n                                      \/>\n\n    \n    \n  \n  \n\n<\/div>\n                          <\/div>\n\n                      <div class=\"swiper-slide\">\n                                                                  \n<div class=\"f--field f--image\">\n\n    \n    \n    \n    \n    \n    \n              \n      <img decoding=\"async\"\n                            src=\"https:\/\/dornsife.usc.edu\/creative-content\/wp-content\/uploads\/sites\/435\/2024\/07\/Future-of-the-website-1-768x432.jpg\"\n          srcset=\"https:\/\/dornsife.usc.edu\/creative-content\/wp-content\/uploads\/sites\/435\/2024\/07\/Future-of-the-website-1-1920x1080.jpg 1920w,https:\/\/dornsife.usc.edu\/creative-content\/wp-content\/uploads\/sites\/435\/2024\/07\/Future-of-the-website-1-1280x720.jpg 1280w,https:\/\/dornsife.usc.edu\/creative-content\/wp-content\/uploads\/sites\/435\/2024\/07\/Future-of-the-website-1-768x432.jpg 768w\"          sizes=\"(min-width:1200px) 75vw, (min-width:768px) 83vw, 100vw\"\n        \n                  alt=\"Two laptop computers on a gold graphic design pattern\"\n        \n        \n                                      \/>\n\n    \n    \n  \n  \n\n<\/div>\n                          <\/div>\n\n                      <div class=\"swiper-slide\">\n                                                                  \n<div class=\"f--field f--image\">\n\n    \n    \n    \n    \n    \n    \n              \n      <img decoding=\"async\"\n                            src=\"https:\/\/dornsife.usc.edu\/creative-content\/wp-content\/uploads\/sites\/435\/2024\/07\/Future-of-the-website-1-768x432.jpg\"\n          srcset=\"https:\/\/dornsife.usc.edu\/creative-content\/wp-content\/uploads\/sites\/435\/2024\/07\/Future-of-the-website-1-1920x1080.jpg 1920w,https:\/\/dornsife.usc.edu\/creative-content\/wp-content\/uploads\/sites\/435\/2024\/07\/Future-of-the-website-1-1280x720.jpg 1280w,https:\/\/dornsife.usc.edu\/creative-content\/wp-content\/uploads\/sites\/435\/2024\/07\/Future-of-the-website-1-768x432.jpg 768w\"          sizes=\"(min-width:1200px) 75vw, (min-width:768px) 83vw, 100vw\"\n        \n                  alt=\"Two laptop computers on a gold graphic design pattern\"\n        \n        \n                                      \/>\n\n    \n    \n  \n  \n\n<\/div>\n                          <\/div>\n\n                      <div class=\"swiper-slide\">\n                                                                  \n<div class=\"f--field f--image\">\n\n    \n    \n    \n    \n    \n    \n              \n      <img decoding=\"async\"\n                            src=\"https:\/\/dornsife.usc.edu\/creative-content\/wp-content\/uploads\/sites\/435\/2024\/07\/Future-of-the-website-1-768x432.jpg\"\n          srcset=\"https:\/\/dornsife.usc.edu\/creative-content\/wp-content\/uploads\/sites\/435\/2024\/07\/Future-of-the-website-1-1920x1080.jpg 1920w,https:\/\/dornsife.usc.edu\/creative-content\/wp-content\/uploads\/sites\/435\/2024\/07\/Future-of-the-website-1-1280x720.jpg 1280w,https:\/\/dornsife.usc.edu\/creative-content\/wp-content\/uploads\/sites\/435\/2024\/07\/Future-of-the-website-1-768x432.jpg 768w\"          sizes=\"(min-width:1200px) 75vw, (min-width:768px) 83vw, 100vw\"\n        \n                  alt=\"Two laptop computers on a gold graphic design pattern\"\n        \n        \n                                      \/>\n\n    \n    \n  \n  \n\n<\/div>\n                          <\/div>\n\n                  <\/div>\n      <\/div>\n      <\/div>\n\n\n\n  <\/div><\/div>\n\n\n  \n    \n\n\n\n\n\n\n<div\n  class=\"cc--component-container cc--spacer \"\n\n  \n  \n  \n  \n  \n  \n  >\n  <div class=\"c--component c--spacer\"\n    \n      >\n\n    \n\n  <\/div><\/div>\n\n\n\n\n\n                            \n  \n    \n\n\n\n\n\n\n<div\n  class=\"cc--component-container cc--image-gallery \"\n\n  \n  \n  \n  \n  \n  \n  >\n  <div class=\"c--component c--image-gallery\"\n    \n      >\n\n    \n  <div class=\"inner-wrapper\">\n\n      <div class=\"text-container\">\n                  \n<div class=\"f--field f--section-title\">\n\n    \n  <h2>\n          Project Highlights\n      <\/h2>\n\n\n<\/div>\n          <\/div>\n    \n      <div id=\"gallery-2043051951\" class=\"gallery-container\">\n\n      <div class=\"swiper images\">\n        <div class=\"swiper-wrapper\">\n                                    <div class=\"swiper-slide\">\n                                      \n<div class=\"f--field f--image\">\n\n    \n    \n    \n    \n    \n    \n              \n      <img\n                            data-src=\"https:\/\/dornsife.usc.edu\/creative-content\/wp-content\/uploads\/sites\/435\/2024\/12\/Before-and-After-768x432.jpg\"\n          data-srcset=\"https:\/\/dornsife.usc.edu\/creative-content\/wp-content\/uploads\/sites\/435\/2024\/12\/Before-and-After-1920x1080.jpg 1920w,https:\/\/dornsife.usc.edu\/creative-content\/wp-content\/uploads\/sites\/435\/2024\/12\/Before-and-After-1280x720.jpg 1280w,https:\/\/dornsife.usc.edu\/creative-content\/wp-content\/uploads\/sites\/435\/2024\/12\/Before-and-After-768x432.jpg 768w\"          data-sizes=\"(min-width:1200px) 75vw, (min-width:768px) 83vw, 100vw\"          class=\"lazyload\"\n        \n                  alt=\"USC Dornsife website transformation\"\n        \n        \n                                      \/>\n\n    \n    \n  \n  \n\n<\/div>\n                              <\/div>\n                                                <div class=\"swiper-slide\">\n                                      \n<div class=\"f--field f--image\">\n\n    \n    \n    \n    \n    \n    \n              \n      <img\n                            data-src=\"https:\/\/dornsife.usc.edu\/creative-content\/wp-content\/uploads\/sites\/435\/2025\/03\/Dornsife-Website-Mockup-768x432.jpg\"\n          data-srcset=\"https:\/\/dornsife.usc.edu\/creative-content\/wp-content\/uploads\/sites\/435\/2025\/03\/Dornsife-Website-Mockup-1280x720.jpg 1280w,https:\/\/dornsife.usc.edu\/creative-content\/wp-content\/uploads\/sites\/435\/2025\/03\/Dornsife-Website-Mockup-768x432.jpg 768w\"          data-sizes=\"(min-width:1200px) 75vw, (min-width:768px) 83vw, 100vw\"          class=\"lazyload\"\n        \n                  alt=\"USC Dornsife webpage mockup on a computer\"\n        \n        \n                                      \/>\n\n    \n    \n  \n  \n\n<\/div>\n                              <\/div>\n                                                <div class=\"swiper-slide\">\n                                      \n<div class=\"f--field f--image\">\n\n    \n    \n    \n    \n    \n    \n              \n      <img\n                            data-src=\"https:\/\/dornsife.usc.edu\/creative-content\/wp-content\/uploads\/sites\/435\/2024\/07\/faculty-hero-768x432.jpg\"\n          data-srcset=\"https:\/\/dornsife.usc.edu\/creative-content\/wp-content\/uploads\/sites\/435\/2024\/07\/faculty-hero-1920x1080.jpg 1920w,https:\/\/dornsife.usc.edu\/creative-content\/wp-content\/uploads\/sites\/435\/2024\/07\/faculty-hero-1280x720.jpg 1280w,https:\/\/dornsife.usc.edu\/creative-content\/wp-content\/uploads\/sites\/435\/2024\/07\/faculty-hero-768x432.jpg 768w\"          data-sizes=\"(min-width:1200px) 75vw, (min-width:768px) 83vw, 100vw\"          class=\"lazyload\"\n        \n                  role=\"none\"\n        \n        \n                                      \/>\n\n    \n    \n  \n  \n\n<\/div>\n                              <\/div>\n                                                <div class=\"swiper-slide\">\n                                      \n<div class=\"f--field f--image\">\n\n    \n    \n    \n    \n    \n    \n              \n      <img\n                            data-src=\"https:\/\/dornsife.usc.edu\/creative-content\/wp-content\/uploads\/sites\/435\/2024\/07\/hero-facilities-768x432.jpg\"\n          data-srcset=\"https:\/\/dornsife.usc.edu\/creative-content\/wp-content\/uploads\/sites\/435\/2024\/07\/hero-facilities-1920x1080.jpg 1920w,https:\/\/dornsife.usc.edu\/creative-content\/wp-content\/uploads\/sites\/435\/2024\/07\/hero-facilities-1280x720.jpg 1280w,https:\/\/dornsife.usc.edu\/creative-content\/wp-content\/uploads\/sites\/435\/2024\/07\/hero-facilities-768x432.jpg 768w\"          data-sizes=\"(min-width:1200px) 75vw, (min-width:768px) 83vw, 100vw\"          class=\"lazyload\"\n        \n                  role=\"none\"\n        \n        \n                                      \/>\n\n    \n    \n  \n  \n\n<\/div>\n                              <\/div>\n                                                <div class=\"swiper-slide\">\n                                      \n<div class=\"f--field f--image\">\n\n    \n    \n    \n    \n    \n    \n              \n      <img\n                            data-src=\"https:\/\/dornsife.usc.edu\/creative-content\/wp-content\/uploads\/sites\/435\/2024\/07\/menu-option-5-768x432.jpg\"\n          data-srcset=\"https:\/\/dornsife.usc.edu\/creative-content\/wp-content\/uploads\/sites\/435\/2024\/07\/menu-option-5-1280x720.jpg 1280w,https:\/\/dornsife.usc.edu\/creative-content\/wp-content\/uploads\/sites\/435\/2024\/07\/menu-option-5-768x432.jpg 768w\"          data-sizes=\"(min-width:1200px) 75vw, (min-width:768px) 83vw, 100vw\"          class=\"lazyload\"\n        \n                  role=\"none\"\n        \n        \n                                      \/>\n\n    \n    \n  \n  \n\n<\/div>\n                              <\/div>\n                                                <div class=\"swiper-slide\">\n                                      \n<div class=\"f--field f--image\">\n\n    \n    \n    \n    \n    \n    \n              \n      <img\n                            data-src=\"https:\/\/dornsife.usc.edu\/creative-content\/wp-content\/uploads\/sites\/435\/2024\/07\/complinguistics-768x432.png\"\n          data-srcset=\"https:\/\/dornsife.usc.edu\/creative-content\/wp-content\/uploads\/sites\/435\/2024\/07\/complinguistics-768x432.png 768w\"          data-sizes=\"(min-width:1200px) 75vw, (min-width:768px) 83vw, 100vw\"          class=\"lazyload\"\n        \n                  role=\"none\"\n        \n        \n                                      \/>\n\n    \n    \n  \n  \n\n<\/div>\n                              <\/div>\n                                                <div class=\"swiper-slide\">\n                                      \n<div class=\"f--field f--image\">\n\n    \n    \n    \n    \n    \n    \n              \n      <img\n                            data-src=\"https:\/\/dornsife.usc.edu\/creative-content\/wp-content\/uploads\/sites\/435\/2024\/07\/Main-Site-Content-Card-variant-768x432.jpg\"\n          data-srcset=\"https:\/\/dornsife.usc.edu\/creative-content\/wp-content\/uploads\/sites\/435\/2024\/07\/Main-Site-Content-Card-variant-768x432.jpg 768w\"          data-sizes=\"(min-width:1200px) 75vw, (min-width:768px) 83vw, 100vw\"          class=\"lazyload\"\n        \n                  alt=\"Hand holding red phone on a textured background. On the phone there is the Undergraduate Research USC Dornsife Page\"\n        \n        \n                                      \/>\n\n    \n    \n  \n  \n\n<\/div>\n                              <\/div>\n                              <\/div>\n      <\/div>\n\n      <div class=\"swiper captions\">\n        <div class=\"controls-container\">\n          <button class=\"button-prev\" aria-label=\"Previous Image\">\n            <svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\"\n            x=\"0px\" y=\"0px\" viewBox=\"0 0 35 35\" enable-background=\"new 0 0 35 35\" xml:space=\"preserve\">\n            <polygon fill-rule=\"evenodd\" clip-rule=\"evenodd\" fill=\"#000\" points=\"15.7,27.5 5.7,17.5 \n            15.7,7.5 18.7,10.4 13.6,15.4 28.3,15.4 28.3,19.6 13.6,19.6 18.7,24.6 \"\/>\n            <\/svg>\n          <\/button>\n          <button class=\"button-next\" aria-label=\"Next Image\">\n            <svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\"\n\t x=\"0px\" y=\"0px\" viewBox=\"0 0 35 35\" enable-background=\"new 0 0 35 35\" xml:space=\"preserve\"><polygon fill-rule=\"evenodd\" clip-rule=\"evenodd\" fill=\"#000\" points=\"19.3,27.5 29.3,17.5 \n\t19.3,7.5 16.3,10.4 21.4,15.4 6.7,15.4 6.7,19.6 21.4,19.6 16.3,24.6 \"\/>\n<\/svg>\n          <\/button>\n        <\/div>\n\n        <div class=\"swiper-wrapper\">\n                                    <div class=\"swiper-slide\">\n                                  <div class=\"slide-caption\">\n                        \n<div class=\"f--field f--description\">\n\n    \n  <p>Before (left) and after (right) of the USC Dornsife website homepage. The new design features larger images and interactive elements, including video players and modal windows, for a more dynamic and improved user experience.<\/p>\n\n\n\n<\/div>\n                  <\/div>\n                              <\/div>\n                                                <div class=\"swiper-slide\">\n                                  <div class=\"slide-caption\">\n                        \n<div class=\"f--field f--description\">\n\n    \n  <p>The multi-year project overhauled the central college site and created a structure that would also work for the nearly 400 department, center, institute, office, lab and personal sites on our system. In partnership with Dornsife Technology Services, we trained and continue to support users on the new system.<\/p>\n\n\n\n<\/div>\n                  <\/div>\n                              <\/div>\n                                                <div class=\"swiper-slide\">\n                                  <div class=\"slide-caption\">\n                        \n<div class=\"f--field f--description\">\n\n    \n  <p>Our team developed a messaging, voice and tone guide for our users, which embodies the values, differentiators, and personality that, when taken together, form our public-facing brand. Using these guidelines, we wrote the copy for the main site.<\/p>\n\n\n\n<\/div>\n                  <\/div>\n                              <\/div>\n                                                <div class=\"swiper-slide\">\n                                  <div class=\"slide-caption\">\n                        \n<div class=\"f--field f--description\">\n\n    \n  <p>The Creative Content team established the site\u2019s tone and visual aesthetic using images and colors within the USC brand identity.<\/p>\n\n\n\n<\/div>\n                  <\/div>\n                              <\/div>\n                                                <div class=\"swiper-slide\">\n                                  <div class=\"slide-caption\">\n                        \n<div class=\"f--field f--description\">\n\n    \n  <p>We organized a multi-day photoshoot to capture images across the college\u2019s vast disciplines, communities and campus locations, and created a cohesive visual style across the main site using vivid cardinal and gold gradients on images. We also established a photography repository for our users to draw from when building their sites on our new system.<\/p>\n\n\n\n<\/div>\n                  <\/div>\n                              <\/div>\n                                                <div class=\"swiper-slide\">\n                                  <div class=\"slide-caption\">\n                        \n<div class=\"f--field f--description\">\n\n    \n  <p>In addition to photography, our designer created original illustrations and compositions utilizing USC&#8217;s primary and secondary palettes for use throughout the main site.<\/p>\n\n\n\n<\/div>\n                  <\/div>\n                              <\/div>\n                                                <div class=\"swiper-slide\">\n                                  <div class=\"slide-caption\">\n                        \n<div class=\"f--field f--description\">\n\n    \n  <p>Our new system uses best practices for digital accessibility so that all visitors to our site can access content without barriers.<\/p>\n\n\n\n<\/div>\n                  <\/div>\n                              <\/div>\n                              <\/div>\n\n      <\/div>\n\n\n    <\/div>\n  \n  <\/div>\n\n\n  <\/div><\/div>\n\n\n  \n    \n\n\n\n\n\n\n<div\n  class=\"cc--component-container cc--spacer \"\n\n  \n  \n  \n  \n  \n  \n  >\n  <div class=\"c--component c--spacer\"\n    \n      >\n\n    \n\n  <\/div><\/div>\n\n\n\n\n\n  \n        \n    \n    \n  \n    \n    \n  \n    \n    \n        \n    \n  \n\n  \n    \n\n\n\n\n\n\n<div\n  class=\"cc--component-container cc--interactive-content-pane \"\n\n  \n  \n  \n  \n  \n  \n  >\n  <div class=\"c--component c--interactive-content-pane\"\n    \n      >\n\n    \n<div class=\"inner-wrapper\">\n  <div class=\"left\">\n              \n<div class=\"f--field f--section-title\">\n\n    \n  <h2>\n          USC Dornsife Admission Website\n      <\/h2>\n\n\n<\/div>\n      \n    <div class=\"pagination-wrapper\">\n      <ul class=\"interactive-content-pane-pagination\"><\/ul>\n    <\/div>\n  <\/div>\n\n  <div class=\"right\">\n          <div class=\"swiper\">\n        <div class=\"swiper-wrapper\">\n                      <div class=\"swiper-slide\">\n              <h3 class=\"pane-title\">\n                The Challenge\n              <\/h3>\n                                  \n<div class=\"f--field f--description\">\n\n    \n  <p><strong>New Campaign Website<\/strong><\/p>\n<p>The USC Dornsife Office of Admission and Student Success was launching a new multi-year admission campaign \u2014 and they needed a website to match. The Creative Content team stepped in to help translate the visual style of their new campaign into a striking web presence.<\/p>\n\n\n\n<\/div>\n                          \n  \n                              <ul>\n                                            <li>\n                                \n<div class=\"f--field f--link\">\n\n    \n    \n  \n<a \n  class=\"link\"\n  href= https:\/\/dornsife.usc.edu\/admission\/\n  target=\"_blank\"  aria-label=\"Read more about Visit the Website\"  \n>\n    Visit the Website \n  <svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" x=\"0px\" y=\"0px\" viewBox=\"0 0 35 35\" enable-background=\"new 0 0 35 35\" width=\"25\" height=\"25\" xml:space=\"preserve\"><polygon fill-rule=\"evenodd\" clip-rule=\"evenodd\" fill=\"#FC0\" points=\"19.3,27.5 29.3,17.5,19.3,7.5 16.3,10.4 21.4,15.4 6.7,15.4 6.7,19.6 21.4,19.6 16.3,24.6 \"\/><\/svg>\n<\/a>\n\n\n<\/div>\n                        <\/li>\n                                    <\/ul>\n                          <\/div>\n                      <div class=\"swiper-slide\">\n              <h3 class=\"pane-title\">\n                Our Creative\n              <\/h3>\n                                  \n<div class=\"f--field f--description\">\n\n    \n  <p>The Creative Content team established the site\u2019s visual identity; designed web pages; created graphic elements; led art direction for a day-long on-campus photoshoot with students and faculty to highlight the student experience.<\/p>\n\n\n\n<\/div>\n                          \n  \n                          <\/div>\n                      <div class=\"swiper-slide\">\n              <h3 class=\"pane-title\">\n                Project Features\n              <\/h3>\n                                  \n<div class=\"f--field f--description\">\n\n    \n  <p><span style=\"font-weight: 400;\">Art Direction<br \/>\n<\/span><span style=\"font-weight: 400;\">Web Design<br \/>\n<\/span><span style=\"font-weight: 400;\">Web Editing<br \/>\n<\/span><span style=\"font-weight: 400;\">Graphic Design<br \/>\n<\/span><span style=\"font-weight: 400;\">Content Strategy<br \/>\n<\/span><span style=\"font-weight: 400;\">Project Management<\/span><\/p>\n\n\n\n<\/div>\n                          \n  \n                          <\/div>\n                      <div class=\"swiper-slide\">\n              <h3 class=\"pane-title\">\n                The Result\n              <\/h3>\n                                  \n<div class=\"f--field f--description\">\n\n    \n  <p>The website is a cohesive extension of the new Admission campaign. Prospective students can see their future selves and the experiences they can expect from a USC Dornsife education when they visit. And the Admission team has a web structure in place that they can build on in the years to come.<\/p>\n\n\n\n<\/div>\n                          \n  \n                              <ul>\n                                            <li>\n                                \n<div class=\"f--field f--link\">\n\n    \n    \n  \n<a \n  class=\"link\"\n  href= https:\/\/dornsife.usc.edu\/admission\/\n  target=\"_blank\"  aria-label=\"Read more about Visit the Website\"  \n>\n    Visit the Website \n  <svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" x=\"0px\" y=\"0px\" viewBox=\"0 0 35 35\" enable-background=\"new 0 0 35 35\" width=\"25\" height=\"25\" xml:space=\"preserve\"><polygon fill-rule=\"evenodd\" clip-rule=\"evenodd\" fill=\"#FC0\" points=\"19.3,27.5 29.3,17.5,19.3,7.5 16.3,10.4 21.4,15.4 6.7,15.4 6.7,19.6 21.4,19.6 16.3,24.6 \"\/><\/svg>\n<\/a>\n\n\n<\/div>\n                        <\/li>\n                                    <\/ul>\n                          <\/div>\n                  <\/div>\n      <\/div>\n      <\/div>\n  \n<\/div>\n\n\n\n  <div class=\"background-images\">\n          <div class=\"swiper swiper-background-images\">\n        <div class=\"swiper-wrapper\">\n                      <div class=\"swiper-slide\">\n                                                                  \n<div class=\"f--field f--image\">\n\n    \n    \n    \n    \n    \n    \n              \n      <img decoding=\"async\"\n                            src=\"https:\/\/dornsife.usc.edu\/creative-content\/wp-content\/uploads\/sites\/435\/2024\/12\/Artboard-1-768x432.png\"\n          srcset=\"https:\/\/dornsife.usc.edu\/creative-content\/wp-content\/uploads\/sites\/435\/2024\/12\/Artboard-1-1280x720.png 1280w,https:\/\/dornsife.usc.edu\/creative-content\/wp-content\/uploads\/sites\/435\/2024\/12\/Artboard-1-768x432.png 768w\"          sizes=\"(min-width:1200px) 75vw, (min-width:768px) 83vw, 100vw\"\n        \n                  alt=\"Admission website viewed on a laptop\"\n        \n        \n                                      \/>\n\n    \n    \n  \n  \n\n<\/div>\n                          <\/div>\n\n                      <div class=\"swiper-slide\">\n                                                                  \n<div class=\"f--field f--image\">\n\n    \n    \n    \n    \n    \n    \n              \n      <img decoding=\"async\"\n                            src=\"https:\/\/dornsife.usc.edu\/creative-content\/wp-content\/uploads\/sites\/435\/2024\/12\/Artboard-1-768x432.png\"\n          srcset=\"https:\/\/dornsife.usc.edu\/creative-content\/wp-content\/uploads\/sites\/435\/2024\/12\/Artboard-1-1280x720.png 1280w,https:\/\/dornsife.usc.edu\/creative-content\/wp-content\/uploads\/sites\/435\/2024\/12\/Artboard-1-768x432.png 768w\"          sizes=\"(min-width:1200px) 75vw, (min-width:768px) 83vw, 100vw\"\n        \n                  alt=\"Admission website viewed on a laptop\"\n        \n        \n                                      \/>\n\n    \n    \n  \n  \n\n<\/div>\n                          <\/div>\n\n                      <div class=\"swiper-slide\">\n                                                                  \n<div class=\"f--field f--image\">\n\n    \n    \n    \n    \n    \n    \n              \n      <img decoding=\"async\"\n                            src=\"https:\/\/dornsife.usc.edu\/creative-content\/wp-content\/uploads\/sites\/435\/2024\/12\/Artboard-1-768x432.png\"\n          srcset=\"https:\/\/dornsife.usc.edu\/creative-content\/wp-content\/uploads\/sites\/435\/2024\/12\/Artboard-1-1280x720.png 1280w,https:\/\/dornsife.usc.edu\/creative-content\/wp-content\/uploads\/sites\/435\/2024\/12\/Artboard-1-768x432.png 768w\"          sizes=\"(min-width:1200px) 75vw, (min-width:768px) 83vw, 100vw\"\n        \n                  alt=\"Admission website viewed on a laptop\"\n        \n        \n                                      \/>\n\n    \n    \n  \n  \n\n<\/div>\n                          <\/div>\n\n                      <div class=\"swiper-slide\">\n                                                                  \n<div class=\"f--field f--image\">\n\n    \n    \n    \n    \n    \n    \n              \n      <img decoding=\"async\"\n                            src=\"https:\/\/dornsife.usc.edu\/creative-content\/wp-content\/uploads\/sites\/435\/2024\/12\/Artboard-1-768x432.png\"\n          srcset=\"https:\/\/dornsife.usc.edu\/creative-content\/wp-content\/uploads\/sites\/435\/2024\/12\/Artboard-1-1280x720.png 1280w,https:\/\/dornsife.usc.edu\/creative-content\/wp-content\/uploads\/sites\/435\/2024\/12\/Artboard-1-768x432.png 768w\"          sizes=\"(min-width:1200px) 75vw, (min-width:768px) 83vw, 100vw\"\n        \n                  alt=\"Admission website viewed on a laptop\"\n        \n        \n                                      \/>\n\n    \n    \n  \n  \n\n<\/div>\n                          <\/div>\n\n                  <\/div>\n      <\/div>\n      <\/div>\n\n\n\n  <\/div><\/div>\n\n\n  \n    \n\n\n\n\n\n\n<div\n  class=\"cc--component-container cc--spacer \"\n\n  \n  \n  \n  \n  \n  \n  >\n  <div class=\"c--component c--spacer\"\n    \n      >\n\n    \n\n  <\/div><\/div>\n\n\n\n\n\n            \n  \n    \n\n\n\n\n\n\n<div\n  class=\"cc--component-container cc--image-gallery \"\n\n  \n  \n  \n  \n  \n  \n  >\n  <div class=\"c--component c--image-gallery\"\n    \n      >\n\n    \n  <div class=\"inner-wrapper\">\n\n      <div class=\"text-container\">\n                  \n<div class=\"f--field f--section-title\">\n\n    \n  <h2>\n          Project Highlights\n      <\/h2>\n\n\n<\/div>\n          <\/div>\n    \n      <div id=\"gallery-859890389\" class=\"gallery-container\">\n\n      <div class=\"swiper images\">\n        <div class=\"swiper-wrapper\">\n                                    <div class=\"swiper-slide\">\n                                      \n<div class=\"f--field f--image\">\n\n    \n    \n    \n    \n    \n    \n              \n      <img\n                            data-src=\"https:\/\/dornsife.usc.edu\/creative-content\/wp-content\/uploads\/sites\/435\/2024\/12\/Artboard-1-768x432.png\"\n          data-srcset=\"https:\/\/dornsife.usc.edu\/creative-content\/wp-content\/uploads\/sites\/435\/2024\/12\/Artboard-1-1280x720.png 1280w,https:\/\/dornsife.usc.edu\/creative-content\/wp-content\/uploads\/sites\/435\/2024\/12\/Artboard-1-768x432.png 768w\"          data-sizes=\"(min-width:1200px) 75vw, (min-width:768px) 83vw, 100vw\"          class=\"lazyload\"\n        \n                  alt=\"Admission website viewed on a laptop\"\n        \n        \n                                      \/>\n\n    \n    \n  \n  \n\n<\/div>\n                              <\/div>\n                                                <div class=\"swiper-slide\">\n                                      \n<div class=\"f--field f--image\">\n\n    \n    \n    \n    \n    \n    \n              \n      <img\n                            data-src=\"https:\/\/dornsife.usc.edu\/creative-content\/wp-content\/uploads\/sites\/435\/2024\/07\/Homepage-Hero-still-768x432.jpg\"\n          data-srcset=\"https:\/\/dornsife.usc.edu\/creative-content\/wp-content\/uploads\/sites\/435\/2024\/07\/Homepage-Hero-still-1920x1080.jpg 1920w,https:\/\/dornsife.usc.edu\/creative-content\/wp-content\/uploads\/sites\/435\/2024\/07\/Homepage-Hero-still-1280x720.jpg 1280w,https:\/\/dornsife.usc.edu\/creative-content\/wp-content\/uploads\/sites\/435\/2024\/07\/Homepage-Hero-still-768x432.jpg 768w\"          data-sizes=\"(min-width:1200px) 75vw, (min-width:768px) 83vw, 100vw\"          class=\"lazyload\"\n        \n                  role=\"none\"\n        \n        \n                                      \/>\n\n    \n    \n  \n  \n\n<\/div>\n                              <\/div>\n                                                <div class=\"swiper-slide\">\n                                      \n<div class=\"f--field f--image\">\n\n    \n    \n    \n    \n    \n    \n              \n      <img\n                            data-src=\"https:\/\/dornsife.usc.edu\/creative-content\/wp-content\/uploads\/sites\/435\/2025\/03\/admissions-computer-mockup-768x432.jpg\"\n          data-srcset=\"https:\/\/dornsife.usc.edu\/creative-content\/wp-content\/uploads\/sites\/435\/2025\/03\/admissions-computer-mockup-1280x720.jpg 1280w,https:\/\/dornsife.usc.edu\/creative-content\/wp-content\/uploads\/sites\/435\/2025\/03\/admissions-computer-mockup-768x432.jpg 768w\"          data-sizes=\"(min-width:1200px) 75vw, (min-width:768px) 83vw, 100vw\"          class=\"lazyload\"\n        \n                  alt=\"USC Dornsife Admissions website graphic elements on a computer mockup\"\n        \n        \n                                      \/>\n\n    \n    \n  \n  \n\n<\/div>\n                              <\/div>\n                              <\/div>\n      <\/div>\n\n      <div class=\"swiper captions\">\n        <div class=\"controls-container\">\n          <button class=\"button-prev\" aria-label=\"Previous Image\">\n            <svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\"\n            x=\"0px\" y=\"0px\" viewBox=\"0 0 35 35\" enable-background=\"new 0 0 35 35\" xml:space=\"preserve\">\n            <polygon fill-rule=\"evenodd\" clip-rule=\"evenodd\" fill=\"#000\" points=\"15.7,27.5 5.7,17.5 \n            15.7,7.5 18.7,10.4 13.6,15.4 28.3,15.4 28.3,19.6 13.6,19.6 18.7,24.6 \"\/>\n            <\/svg>\n          <\/button>\n          <button class=\"button-next\" aria-label=\"Next Image\">\n            <svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\"\n\t x=\"0px\" y=\"0px\" viewBox=\"0 0 35 35\" enable-background=\"new 0 0 35 35\" xml:space=\"preserve\"><polygon fill-rule=\"evenodd\" clip-rule=\"evenodd\" fill=\"#000\" points=\"19.3,27.5 29.3,17.5 \n\t19.3,7.5 16.3,10.4 21.4,15.4 6.7,15.4 6.7,19.6 21.4,19.6 16.3,24.6 \"\/>\n<\/svg>\n          <\/button>\n        <\/div>\n\n        <div class=\"swiper-wrapper\">\n                                    <div class=\"swiper-slide\">\n                                  <div class=\"slide-caption\">\n                        \n<div class=\"f--field f--description\">\n\n    \n  <p>The new website is a cohesive extension of the freshly launched Admission campaign. Prospective students can visualize their future selves and the experiences they can expect from a USC Dornsife education when they visit the new Admission site.<\/p>\n\n\n\n<\/div>\n                  <\/div>\n                              <\/div>\n                                                <div class=\"swiper-slide\">\n                                  <div class=\"slide-caption\">\n                        \n<div class=\"f--field f--description\">\n\n    \n  <p>The Creative Content team led the art direction for the look and feel of the campaign. We organized a two-day campus shoot, capturing authentic student experiences that could be used in print and digital materials including the website. More than 40 USC Dornsife students participated in the shoot. The visual tone blended prestige and contemporary aesthetics with LA\u2019s vibrant energy.<\/p>\n\n\n\n<\/div>\n                  <\/div>\n                              <\/div>\n                                                <div class=\"swiper-slide\">\n                                  <div class=\"slide-caption\">\n                        \n<div class=\"f--field f--description\">\n\n    \n  <p>We incorporated design elements from our campaign concept on site images for a cohesive visual appearance across marketing materials.<\/p>\n\n\n\n<\/div>\n                  <\/div>\n                              <\/div>\n                              <\/div>\n\n      <\/div>\n\n\n    <\/div>\n  \n  <\/div>\n\n\n  <\/div><\/div>\n\n\n  \n    \n\n\n\n\n\n\n<div\n  class=\"cc--component-container cc--spacer \"\n\n  \n  \n  \n  \n  \n  \n  >\n  <div class=\"c--component c--spacer\"\n    \n      >\n\n    \n\n  <\/div><\/div>\n\n\n\n  \n  \n    \n\n\n\n\n\n\n<div\n  class=\"cc--component-container cc--full-width-cta \"\n\n  \n  \n  \n  \n  \n  \n  >\n  <div class=\"c--component c--full-width-cta\"\n    \n      >\n\n    \n<div class=\"inner-wrapper\">\n      <div class=\"header-container\">\n  \n                  \n<div class=\"f--field f--section-title\">\n\n    \n  <h2>\n          Need Help With a Project? \n      <\/h2>\n\n\n<\/div>\n                <\/div>\n    \n      <div class=\"links-container\">\n        \n            \n<div class=\"f--field f--link\">\n\n    \n    \n  \n<a \n  class=\"link\"\n  href= https:\/\/usc.qualtrics.com\/jfe\/form\/SV_9Hp8U0kmRjORkV0\n  target=\"_blank\"  aria-label=\"Read more about Submit a Project Request\"  \n>\n    Submit a Project Request \n  <svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" x=\"0px\" y=\"0px\" viewBox=\"0 0 35 35\" enable-background=\"new 0 0 35 35\" width=\"25\" height=\"25\" xml:space=\"preserve\"><polygon fill-rule=\"evenodd\" clip-rule=\"evenodd\" fill=\"#FC0\" points=\"19.3,27.5 29.3,17.5,19.3,7.5 16.3,10.4 21.4,15.4 6.7,15.4 6.7,19.6 21.4,19.6 16.3,24.6 \"\/><\/svg>\n<\/a>\n\n\n<\/div>\n          <\/div>\n  <\/div>\n\n\n\n  <\/div><\/div>\n\n\n  \n    \n\n\n\n\n\n\n<div\n  class=\"cc--component-container cc--spacer \"\n\n  \n  \n  \n  \n  \n  \n  >\n  <div class=\"c--component c--spacer\"\n    \n      >\n\n    \n\n  <\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":11,"featured_media":693,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-570","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - 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