{"id":1408,"date":"2019-06-11T19:35:00","date_gmt":"2019-06-11T19:35:00","guid":{"rendered":"https:\/\/dornsife.usc.edu\/armenian\/?p=1408"},"modified":"2024-07-08T20:53:00","modified_gmt":"2024-07-08T20:53:00","slug":"dialects-of-coffee-at-innovate-armenia","status":"publish","type":"post","link":"https:\/\/dornsife.usc.edu\/armenian\/2019\/06\/11\/dialects-of-coffee-at-innovate-armenia\/","title":{"rendered":"Dialects of Coffee at Innovate Armenia"},"content":{"rendered":"\n\n  \n    \n\n\n\n\n\n\n<div\n  class=\"cc--component-container cc--rich-text \"\n\n  \n  \n  \n  \n  \n  \n  >\n  <div class=\"c--component c--rich-text\"\n    \n      >\n\n    \n      \n<div class=\"f--field f--wysiwyg\">\n\n    \n  <p>\u201cMy ninety-two-year-old mother and I have a ritual of afternoon sourj and listening to her great Armenian stories, same as her and her mother once did. I cherish these as these are the moments I will live for years to come over a simple cup of sourj,\u201d reads Hrag Kalebjian from a folded-up piece of paper he keeps in his wallet.<\/p>\n<p>Kalebjian received this note from a customer, and his viewpoint on Armenian coffee was changed forever. Kalebjian runs Henry\u2019s House of Coffee in San Francisco &#8212; one of two coffee roasters at INNOVATE ARMENIA. Along with musician and activist Serj Tankian\u2019s new venture &#8211; \u00a0Kavat Coffee &#8211; they brewed over 5,000 free cups of Armenian coffee for thousands of festival goers.<\/p>\n<p>Organized by the USC Institute of Armenian Studies on May 18, <a href=\"https:\/\/armenian.usc.edu\/4581-2\/\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/armenian.usc.edu\/4581-2\/&amp;source=gmail&amp;ust=1560378981919000&amp;usg=AFQjCNG_84P30IlIS_ZYBtjo9Vxa4zzHqQ\">INNOVATE ARMENIA<\/a> featured fifty participants, from six countries, and nearly 4,000 attendees. This is the fourth time in five years that this unique festival of ideas and action has been staged by the Institute.<\/p>\n<p>The \u201cDialects of Coffee\u201d space was new to INNOVATE ARMENIA this year.<\/p>\n<p>\u201cThe appetite for high quality coffee has been on the uptick for the past decade and Henry\u2019s and Kavat present the age-old beverage to a new generation of drinkers,\u201d said Silva Sevlian, associate director of the Institute.<\/p>\n<p>Hundreds lined up to taste free samples of Armenian coffee from Henry\u2019s House of Coffee and Kavat Coffee, while journalist Liana Aghajanian talked and recorded conversations about the memories that Armenian coffee evoked.<\/p>\n<p>\u201cCoffee is a big part of Armenian culinary and social life, and it&#8217;s a great example of how all kinds of narratives can be unraveled through one food,\u201d Aghajanian said. \u201cInnovate Armenia&#8217;s \u2018Dialects of Coffee\u2019 provided the perfect opportunity to record these stories, many of which were touching, surprising and sometimes heartbreaking, too.&#8221;<\/p>\n<p>Aghajanian, an Armenian-American writer, documents the Armenian experience in America through food.<\/p>\n<p>The \u201cDialects of Coffee\u201d recording space attracted many visitors, one of whom happened to be Kalebjian.<\/p>\n<figure id=\"attachment_1409\" aria-describedby=\"caption-attachment-1409\" style=\"width: 348px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-1409\" src=\"https:\/\/dornsife.usc.edu\/armenian\/wp-content\/uploads\/sites\/107\/2024\/01\/IAS-Liana-Aghajanian-talks-to-Hrag-Kalebjian-at-the-Dialects-of-Coffee-space-288x300.png\" alt=\"Liana Aghajanian talks to Hrag Kalebjian at the Dialects of Coffee space\" width=\"348\" height=\"363\" srcset=\"https:\/\/dornsife.usc.edu\/armenian\/wp-content\/uploads\/sites\/107\/2024\/01\/IAS-Liana-Aghajanian-talks-to-Hrag-Kalebjian-at-the-Dialects-of-Coffee-space-288x300.png 288w, https:\/\/dornsife.usc.edu\/armenian\/wp-content\/uploads\/sites\/107\/2024\/01\/IAS-Liana-Aghajanian-talks-to-Hrag-Kalebjian-at-the-Dialects-of-Coffee-space.png 642w\" sizes=\"(max-width: 348px) 100vw, 348px\" \/><figcaption id=\"caption-attachment-1409\" class=\"wp-caption-text\">Liana Aghajanian talks to Hrag Kalebjian at the Dialects of Coffee space<\/figcaption><\/figure>\n<p>Since 1965, Kalebjian\u2019s father, Henry Kalebjian, and his family have been roasting and serving coffee &#8211; now for three generations. Today, Hrag continues the tradition of serving Armenian coffee at Henry\u2019s House of Coffee in San Francisco.<\/p>\n<p>When asked, \u201cWhat is Armenian coffee?\u201d Kalebjian said, \u201cObviously it\u2019s the technique and preparation, but for me, the more important is the tradition that\u2019s passed on from one person to the next.\u201d<\/p>\n<p>Kavat Coffee, a new Armenian coffee brand, was also brewing their socially conscious, premium, ethically sourced and certified organic coffee.<\/p>\n<p>\u201cTo have thousands of people from communities near and far taste our modern take on Armenian coffee at Innovate Armenia was a wonderful experience for us here at Kavat Coffee,\u201d said George Tonikian, manager of operations at Kavat. \u201cOne of my favorite aspects of drinking Armenian coffee is the communal aspect to what is a daily ritual for so many of us.\u201d<\/p>\n<p>Those who tasted the Armenian coffee listened in on Aghajanian\u2019s conversations next door. Many of them shared heartwarming and compelling stories about their own memories of coffee.<\/p>\n<p>\u201cArmenian coffee is one of those things you drink that goes way deeper into [one\u2019s] memory bank,\u201d said Lara Vanian Green, host of the Armenian Enough podcast.<\/p>\n<p>Aghajanian, whose project Dining in Diaspora traces the intersection of cuisine and agriculture with genocide, immigration, and identity, said the global Armenian story is perfectly suited to be explored through cuisine.<\/p>\n<p>&#8220;For me, food is the most well understood language through which stories about history, politics, immigration, identity and a plethora of other subjects can be told,\u201d she said.<\/p>\n<p><em><strong>Read More: <a href=\"https:\/\/armenian.usc.edu\/new-roads-a-new-podcast-channel-from-the-usc-institute-of-armenian-studies\/\">&#8220;New Roads&#8221; &#8212; A New Podcast Channel from the USC Institute of Armenian Studies<\/a><\/strong><\/em><\/p>\n\n\n\n<\/div>\n\n\n  <\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":139,"featured_media":1410,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1408","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-institute-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - 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