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USC Dornsife Press Release

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MEDIA ADVISORY: PRESS CALL 4/12

Press Call on Latest Results From USC Dornsife Online Survey Experiment

THURS, 4/12,10 a.m. PT: Online survey findings add even more depth to results of separate phone poll, including who voters blame for higher gas prices, views on mandating health insurance coverage of contraception, and raising taxes in California.

Media Contacts:
Suzanne Wu at (213) 740-0252 or suzanne.wu@usc.edu
Michelle Salzman at (213) 821-9311 or msalzman@dornsife.usc.edu

WHAT: A press call to discuss findings from an online survey experiment from the USC Dornsife College of Letters, Arts and Sciences. The online survey experiment was conducted March 19-21, 2012, over a similar time period as the separate USC Dornsife/Los Angeles Times Poll. The online survey experiment includes additional findings on gas prices, California ballot initiatives and tax increases, health care and contraception, and voters views towards technology companies and online privacy.

Panelists include political analysts from the Unruh Institute of Politics at USC and representatives from polling firms M4 Strategies and Tulchin Research.

Results from the online survey experiment include:

  • Comparison of results from the online survey experiment and the most recent USC Dornsife/Los Angeles Times Poll, which interviewed voters statewide by phone.
  • Who do voters blame for higher gas prices? In the USC Dornsife/Los Angeles Times Poll, voters had low approval ratings for how Obama was handling the increase in gas prices and other economic measures such as jobs -- does this finding hold in the online survey experiment?
  • Do voters think health care insurers should be forced to cover contraception?
  • How do voters feel about tax increases to relieve the state's budget deficit? Would they support a ballot initiative that seeks to raise both sales tax and income tax for high earners to protect public education?
  • How does Mitt Romney fare in a head-to-head match-up against Obama in California?


WHEN: Phone conference Thursday, April 12 at 10 a.m. PST

HOW: Call-in spots are limited. To reserve a spot for the phone conference, RSVP to Suzanne Wu at suzanne.wu@usc.edu. Call-in numbers:

United States: (800) 230-1092
International: +01 (612) 288-0337     

WHO: Panelists include:

Dan Schnur, director of the Unruh Institute of Politics at USC and director of USC Dornsife/Los Angeles Times Poll

Representatives from polling firms M4 Strategies and Tulchin Research
For more information about how the online survey experiment was conducted, visit dornsife.usc.edu/poll

About USC Dornsife College of Letters, Arts and Sciences
: USC Dornsife College of Letters, Arts and Sciences is the heart of the university. The largest, oldest and most diverse of USC's 19 schools, USC Dornsife is composed of more than 30 academic departments and dozens of research centers and institutes. USC Dornsife is home to approximately 10,000 undergraduate and graduate students and more than 750 faculty members with expertise across the humanities, social sciences and sciences.