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USC Dornsife’s Emily Gee and Lisa Cui examined how Chinese and American students responded to both negative and positive advertisements, including this Chinese ad depicting an ice cream earth melting in a desert.

It's An Ad World

May 9, 2012

When you look at an advertisement, how does it make you feel? Don Draper of AMC’s Mad Men could be five cocktails in and still wax eloquently on advertising’s myriad abilities. But Draper’s reactions to…

From left, co-chair Erica Muhl, USC Dornsife associate professor Elsi Kaiser and Timothy Pinkston of the Mellon Mentoring Forum. Photo by Steve Cohn.

Faculty Receive Mellon Mentoring Awards

May 7, 2012

Twenty-eight Trojans were recognized for promoting the culture of mentoring at the fifth annual USC Mellon Mentoring Awards ceremony held on April 23 at the USC University Club. In its fifth year, the Mellon Mentoring Awards…

Air pollution experts John Seinfeld of California Institute of Technology, (left) and Kirk Smith of the University of California, Berkeley, earned the 2012 Tyler Prize for Environmental Achievement, administered through USC Dornsife. Photo by Steve Cohn.

Something in the Air

May 7, 2012

John Seinfeld researches air pollution from the top down. The Louis E. Nohl Professor and professor of chemical engineering at the California Institute of Technology studies the tiny particles in the atmosphere for a broader…

Introducing the 2012 Dornsife Scholars

Introducing the 2012 Dornsife Scholars

May 7, 2012

The USC Dornsife College of Letters, Arts and Sciences is delighted to recognize its first class of Dornsife Scholars for 2012. The 10 outstanding graduating USC Dornsife seniors were selected based on their academic…

Anu Ramachandran’s project on how a faith healer affected HIV education in Tanzania earned her the interdisciplinary award in the humanities category during the 14th annual USC Undergraduate Symposium for Scholarly and Creative Work. Photo by Heather Cartagena.

Remarkable Research

May 7, 2012

For USC Dornsife undergraduates Ellen Park and Kevin Le, the idea of engineering a synthetic version of the E. coli immune system to learn how to defeat antibiotic resistance sparked a passion for research and two years of…

Kwasi Connor: Sampling Mussels off Catalina Island

The Long Way Home

May 2, 2012

Late one night in 2006, Kwasi Connor entered a dark, empty laboratory at California State University, Los Angeles. Connor, now a Ph.D. candidate in USC Dornsife, had worked at the lab for two years under the tutelage of…

Steve A. Kay currently serves as dean of biological sciences at the University of California, San Diego. Photo courtesy of the University of California, San Diego.

Kay Named New Dean of USC Dornsife

May 1, 2012

Steve A. Kay has been appointed the 21st dean of USC Dornsife, the university announced today. He will lead USC Dornsife starting this Fall. Kay, who is a member of the National Academy of Sciences (NAS), currently serves as…

A USC scientist treats a glass slide with nanocrystals. Photo by Dietmar Quistorf.

USC Researchers Develop Path to Liquid Solar Cells

April 26, 2012

Scientists at USC have developed a potential pathway to cheap, stable solar cells made from nanocrystals so small they can exist as a liquid ink and be painted or printed onto clear surfaces. The solar nanocrystals are about…

As a research assistant in Matthew Dean’s lab, Amanda Johnston performs polymerase chain reactions to analyze rodent DNA and determine their genotypes.

Cracking the Code

April 22, 2012

    Student researcher: Amanda Johnston Major: Biological sciences Minor: Spanish Year: Senior Student funding sources: Student Opportunities for Academic Research (SOAR), Summer Undergraduate Research…

Still images and videos of arsenic sulfide nanofibers growing under a microscope help Ian McFarlane and Julia Lazzari-Dean to better understand the microbes’ properties and potential applications. These materials could hold the key to creating new nanomaterials that do jobs not yet imagined.

Energy in a Bottle

April 22, 2012

    Undergraduate researcher: Julia Lazzari-Dean Major: Chemistry Year: Sophomore Student funding sources: Provost’s Undergraduate Research Fellowship and Women in Science and…