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			<title><![CDATA[Peer Pressure? It's Hardwired Into Our Brains]]></title>
			<link><![CDATA[http://dornsife.usc.edu/news/stories/1008/peer-pressure-its-hardwired-into-our-brains/]]></link>
			<description><![CDATA[<img src="http://dornsife.usc.edu/assets/img/news/listing/1008.jpg" alt="USC Dornsife's Giorgio Coricelli measured activity in the brain associated with rewards and social reasoning." title="USC Dornsife's Giorgio Coricelli measured activity in the brain associated with rewards and social reasoning." /> The rewards outweigh the risks&nbsp;&mdash; when you&rsquo;re in a group, anyway.
A new USC study explains why people take stupid chances, when all of  their friends are watching, that they would never take by themselves. ...]]></description>
			<pubDate>Thu, 8 Sep 2011 08:31:00 -0500</pubDate>
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