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		<title>USC Dornsife News</title>
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			<title><![CDATA[It's An Ad World]]></title>
			<link><![CDATA[http://dornsife.usc.edu/news/stories/1167/its-an-ad-world/]]></link>
			<description><![CDATA[<img src="http://dornsife.usc.edu/assets/img/news/listing/1167.jpg" alt="USC Dornsife’s Emily Gee and Lisa Cui examined how Chinese and American students responded to both negative and positive advertisements, including this Chinese ad depicting an ice cream earth melting in a desert." title="USC Dornsife’s Emily Gee and Lisa Cui examined how Chinese and American students responded to both negative and positive advertisements, including this Chinese ad depicting an ice cream earth melting in a desert." /> Supported by USC Dornsife’s Summer Undergraduate Research Fund (SURF), two students embark on an independent research project in China and the United States exploring how culture influences one’s reactions to environmental advertisements.]]></description>
			<pubDate>Wed, 9 May 2012 11:20:00 -0500</pubDate>
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