LazBro, Inc.

Jennifer Samples, Chief Operations Officer, LazBro, Inc.

"On Friday, September 10th, the MHB Proseminar received a visit from Ms. Jennifer Samples, Chief Operations Officer of LazBro, Inc., a digital marketing agency based in Santa Monica. Ms. Samples, who throughout her career has promoted products from Jack Daniel's to eyeliner, shared insights on the developing field of online, social publicity -- a marketing strategy that LazBro, which she co-founded with her husband, has prioritized in its service portfolio for new and existing clients. Ms. Samples first talked about SMS (or, more colloquially, text message) marketing, which she displayed by encouraging students to text a cosmetics company for discount deals; she then displayed the entirety of a social media campaign for the same client, which included a Facebook page, a YouTube profile and a microsite for contests and promotions. Finally, Ms. Samples spoke of the day-to-day maintenance of such social media pursuits, and the endeavors with which her company is tasked to execut e its work effectively: regulating websites for appropriateness of content; collecting data to reflect the tangible use of sites by potential consumers; adjusting campaigns as to comply with Internet laws like the "opt-in" clause; and determining the best way to summarize and present all findings to clients. Overall, as opposed to just lecturing on broad ideas and vague strategies in the social media landscape, Ms. Samples engaged students with an actual exploration of one of LazBro's current projects."

Write up by: Jonathan Wroble