Fraser

Renee Fraser - Fraser Communications
"Dr. Fraser is not only a remarkable market researcher, but also a passionate person and an engaging speaker. She presented the current market research tools used to segment consumer populations, and showed us how research and analytical techniques are used to create great advertising and marketing campaigns for numerous products/services. Also, She related to us the journey of becoming the CEO of Fraser Communications, her advertising, market research and media-planning agency where she has proven to be a pioneer as a consumer and advertising psychologist guru. Not only that, she highlighted the importance of incorporating social responsibility, like her integrated community business partnership model, and thus use our passions in the professional directions we choose to go in."
~ Hala Mohammad
- Master’s in Human Behavior
- Dana and David Dornsife College of Letters, Arts and Sciences
- Seeley G. Mudd, Room 501
- University of Southern California
- Los Angeles, CA 90089-1061
- Phone: (213) 746 - 9082
- Email: MHB@college.usc.edu
