Edelman Public Relations

Siobhan O’Neill,  Account Supervisor, Edelman Public Relations

http://www.edelman.com/

"Siobhan O’Neil engaged us in a stimulating discussion of the increasingly important role of social media within the world of public relations and big business. She emphasized the importance of starting with research and having a holistic awareness of the persuasive power of viral material and its ability to make or break a company’s reputation. She provided detailed descriptions of her responsibilities in supervising the digital components of PR-based Consumer, Entertainment, and Technology accounts at Nestle and other firms. In order to effectively mitigate issues between clients and public representatives on a daily basis, Siobhan described how important it is to monitor the brand and what both employees and the public are saying about it. She also clarified the ways in which a business can successfully employ facebook, twitter, video campaigns and blogs to reach their consumers more efficiently. Overall, O’Neil provided an engaging dialogue in which we learned essential information on the new and exciting topic of integrating social media into business practices."

Cristina Coles