Capitol Media Partners

Brad Chase, Partner at Capitol Media Parnters

http://www.capitolmediapartners.com/

On April 1, 2011, we were fortunate enough to hear from Brad Chase from Capital Media Partners. He shared his insights and experience on crisis communications and reputation management. Mr. Chase gave us a very comprehensive overview of his work, starting with the nature of communication and all the different components that go into the process of communication flow. He discussed the differences between proactive and reactive communication as well as the similarities. In addition, he described the art of reputation management and how all companies and organizations need to learn how to navigate this difficult process. Mr. Chase was able to effectively bring the theories that he presented into real life situations by demonstrating how reputation management is being used in very current media events. Therefore, we were able to have a very interactive discussion and learned first hand how reputation management is important in the real world. Mr. Chase gave a very interesting presentation on communications, and we hope to hear from him again next year.

Wenjing Shen