Caddy Communications

Keith Pillow,  Caddy Communications

http://www.caddymarketingonline.com/

Keith Pillow is the CEO of Caddy Marketing and Communications, a marketing consulting group based in Camarillo, CA. Mr. Pillow received his B.S. from the University of Colorado, and his MBA from Pepperdine University. He spoke with the MHB class on September 17, 2010 about how social media has changed marketing, and the various ways he uses it to promote both himself and his company. We discussed the changing nature of social media, and how brands are now using it to monitor consumer behavior online. What was once started as a simple way to network between friends and family has now become a powerful marketing strategy. However, Mr. Pillow emphasized that employing an effective social media marketing campaign is time consuming and oftentimes costly despite the free services it utilizes, such as Facebook or Twitter. Mr. Pillow demonstrated this fact by showing the class the many different services that he uses, and how he juggles updating all of them. The presentation was very interesting since it presented both the pros and cons of social media, while also discussing the future of social media and how it will adapt to the changing world. 

Write up by: Winjing "Jenny" Shen