Educational Events - Workshops

Educational events include workshops, special lecture series, and symposia. These sessions provide an opportunity for students to supplement their education with the perspectives of known experts. The cost for these events will depend on sponsorship, with a higher level providing for more renowned guests or a larger number of lectures within a series. Greater support will provide stronger ability to meet the below mentioned criteria necessary for speakers of the highest caliber.

As a supplement to assigned readings, seminars, and lectures, workshops can develop special skills that more closely simulate professional demands. For example, students may be required to work as part of a cohesive team to formulate a public relations strategy for a client or to craft an advertising campaign to introduce a new product. Such workshops are not limited to just simulation. The talents of the MHB^® students can be applied to actual issues for the benefit of a real client. Our program welcomes the practical experience that such workshops provide, and value the judgments that workshop sponsors contribute. As with other forms of program support, we would be pleased to identify the workshop in the name of the sponsor.

Descriptive, Hypothetical Illustrations:

The Cogburn Society MHB Workshop Presents: Choosing the Optimal Organizational Structure

Thanks to the support provided by the Cogburn Society, James Stanley, Director of HR at Sims Multinational, will be giving a workshop on how to effectively organize departments within a corporate structure in order to maximize efficient business practices. Mr. Stanley will analyze the methods by which the whole of a department can be greater than the sum of its parts. Further discussion will enumerate how to formulate such a department. The key element in this structure is a distribution of talent that may be counterintuitive.

The Rally Organization MHB Workshop Presents: Consumer Psychology and Marketing Success

Preconceived attitudes and values control the effectiveness of any marketing campaign. Understanding the attitudes of customers, their motives, and their mind sets are of vital importance. William Mohr, Marketing Director for Thompson Toys, will be giving a workshop on how to work with noncompliant attitudes. The workshop will provide specific real world challenges, as well as opportunities for participants to solve these problems.