About the Master's in Human Behavior Program

The Dana and David Dornsife College of Letters, Arts and Sciences is now offering a master's degree program that is unlike what exists at any other leading research university.
The MHB® program is designed for careers in private and public sectors where knowledge of human behavior is essential for effective job performance.


Understanding the many facets of human behavior is critical for success in corporate communications, public relations, publicity, advertising, and marketing. The MHB program provides insights into motivation, attitudes, social influence, and other factors relevant to effective communication.

Market Research

The social sciences have developed useful and effective research tools for assessing consumer preferences, brand loyalty, and the impact of message content. The MHB program teaches both quantitative and qualitative research methods, as well as strategies for optimal decision making. These skills enhance executive judgment with respect to any number of project goals.

Human Resources

The strength of an organization lies in its human capital. One must find, select, counsel, and retain skilled employees. It is necessary to assess the relative value of rewards and decide how to curtail inappropriate behavior. The MHB program teaches group dynamics, teamwork, and leadership skills. Mastery of these principles enhances worker satisfaction and productivity.

Demand for Skills

In today’s global market, an understanding of human behavior is more important than ever before.  The MHB program teaches the knowledge and skills that are essential for success in an increasingly connected marketplace. However, these skills are useful not only for business, but for advancing the mission of non-profit organizations, government agencies, political campaigns, and countless public service institutions. All have a demand for individuals who can judge what message will resonate and persuade.  All sectors of our complex society – commercial and non-commercial – value those who understand human behavior.

Accommodating Working Professionals

The MHB program is now structured to accommodate the schedule of working professionals. No internship is required for those with two or more years of full-time work experience, and most classes begin no earlier than 4:00 pm.

  • Master’s in Human Behavior
  • Dana and David Dornsife College of Letters, Arts and Sciences
  • Seeley G. Mudd, Room 501
  • University of Southern California
  • Los Angeles, CA 90089-1061