Archive for April 30, 2012

Gen-Y and the Workplace

April 30, 2012 / MHBAdmin / No comments

By: Jennifer Shim

It is pretty obvious that the economy is down, and everyone has been impacted one way or the other. However, young adults who have recently graduated college have felt the hit when applying for jobs. Not only are these recent graduates competing against older working professionals who have been laid off or seeking employment, but also they share the sentiment that there is a biased opinion against this generation of young professionals. In a recent survey in HR Magazine, roughly two-thirds of young professionals and recent graduates felt that there was a ‘glass ceiling’ against their generation being able to achieve positions of leadership or even apply for them.

What these older professionals need to realize, however, is that these younger professionals are the future leaders of these companies. They should not be passed up for these positions because of their age, and should instead be highly considered. Because the ‘Baby Boomer’ generation is slowly starting to enter retirement, these older professionals should recognize that these younger professionals of ‘Gen Y’ is going to impact the workforce in a big way. ‘Gen Y,’ also known as Millennials, is a high-performing, ambitious generation that grew up using the Internet and technology.

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Behind the Appeal of Social Media

April 27, 2012 / MHBAdmin / No comments

By: Jennifer Miller

I have spent the semester delving into the psychology of specific advertisements and business decisions. While I have been learning a lot, I realized I have not spent much time focusing on the psychology of social media – the booming trend in businesses. So I did some research to figure out if psychologists had started looking into the elements making the trend so powerful. I came across a few articles referencing the 7 A’s of the psychology of social media and I think they are definitely worth sharing.

1. To be Acknowledged: People want to know they are being seen or even exist. This starts with their friends accepting requests or following them on twitter, tumblr, or any other form of social media.

2.  To gain Attention: People want to know they are being heard – by friends, brands, gurus, etc. Analytics shows us that people are paying attention to what we are saying on social media platforms.

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Examining the Thumbs-Up

April 26, 2012 / MHBAdmin / No comments

By: Wendy Lin

Can you count the number of times you were on Facebook today? Probably not. Everyday, people are mindlessly logging into their Facebook account every chance they get. Boredom? Hello, Facebook. Don’t want to do work? Hello, Facebook again. Don’t have time to socialize but want to see what you’re friendly are up to? Facebook, definitely. What is the magic behind this social platform that is able to suck in such a large audience and users? The deal is simple: Facebook is the new mall, the new amusement park, the new everything.

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“Wonderful” Celebrity Endorsement

April 25, 2012 / MHBAdmin / No comments

By: Robert Davies

Wonderful Pistachio Company recently launched an enormous, $15 million advertising campaign filled with a host of celebrity endorsers. These celebrities included Snooki from “Jersey Shore,” the Winkelvoss twins (co-creators of Facebook), and Wee-man from “Jackass.” But Dominic Engels, the head marketer for Paramount Farms, decided to include not-so-famous celebrities based on current pop culture. New commercials feature the Angry Birds, a cat playing a piano, and the honey badger. All of these characters are not stand-out celebrities, but since Wonderful markets to all kinds of potential consumers, more niche “endorsers” were needed.

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Young and Unemployed

April 24, 2012 / MHBAdmin / No comments

By: Briana Fountain

It’s no secret that the United States economy is in bad shape right now. In fact, a good friend of mine who works at a frozen yogurt shop in Washginton D.C. told me that a Georgetown Business School graduate recently applied for the position of store manager. When I think about my future, and when I hear stories like this, I can literally feel the tension creep across my shoulders. To cope, I try telling myself that I am doing all the right things, like working hard and attending graduate school.

But sometimes, in moments of panic, I can’t help wonder “What if it doesn’t pay off? What if I graduate with a great degree and an even greater deal of debt, and I just can’t find a job?” The sad reality is that “nearly 14 percent of college graduates from the classes of 2006 through 2010 can’t find full-time work, and overall just 55.3 percent of people ages 16 to 29 have jobs. That’s the lowest percentage since World War II.”

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