By: Jennifer Shim
It is pretty obvious that the economy is down, and everyone has been impacted one way or the other. However, young adults who have recently graduated college have felt the hit when applying for jobs. Not only are these recent graduates competing against older working professionals who have been laid off or seeking employment, but also they share the sentiment that there is a biased opinion against this generation of young professionals. In a recent survey in HR Magazine, roughly two-thirds of young professionals and recent graduates felt that there was a ‘glass ceiling’ against their generation being able to achieve positions of leadership or even apply for them.
What these older professionals need to realize, however, is that these younger professionals are the future leaders of these companies. They should not be passed up for these positions because of their age, and should instead be highly considered. Because the ‘Baby Boomer’ generation is slowly starting to enter retirement, these older professionals should recognize that these younger professionals of ‘Gen Y’ is going to impact the workforce in a big way. ‘Gen Y,’ also known as Millennials, is a high-performing, ambitious generation that grew up using the Internet and technology.
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By: Robert Davies
Wonderful Pistachio Company recently launched an enormous, $15 million advertising campaign filled with a host of celebrity endorsers. These celebrities included Snooki from “Jersey Shore,” the Winkelvoss twins (co-creators of Facebook), and Wee-man from “Jackass.” But Dominic Engels, the head marketer for Paramount Farms, decided to include not-so-famous celebrities based on current pop culture. New commercials feature the Angry Birds, a cat playing a piano, and the honey badger. All of these characters are not stand-out celebrities, but since Wonderful markets to all kinds of potential consumers, more niche “endorsers” were needed.
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By: Briana Fountain
It’s no secret that the United States economy is in bad shape right now. In fact, a good friend of mine who works at a frozen yogurt shop in Washginton D.C. told me that a Georgetown Business School graduate recently applied for the position of store manager. When I think about my future, and when I hear stories like this, I can literally feel the tension creep across my shoulders. To cope, I try telling myself that I am doing all the right things, like working hard and attending graduate school.
But sometimes, in moments of panic, I can’t help wonder “What if it doesn’t pay off? What if I graduate with a great degree and an even greater deal of debt, and I just can’t find a job?” The sad reality is that “nearly 14 percent of college graduates from the classes of 2006 through 2010 can’t find full-time work, and overall just 55.3 percent of people ages 16 to 29 have jobs. That’s the lowest percentage since World War II.”
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