By: Jennifer Miller
I have spent the semester delving into the psychology of specific advertisements and business decisions. While I have been learning a lot, I realized I have not spent much time focusing on the psychology of social media – the booming trend in businesses. So I did some research to figure out if psychologists had started looking into the elements making the trend so powerful. I came across a few articles referencing the 7 A’s of the psychology of social media and I think they are definitely worth sharing.
1. To be Acknowledged: People want to know they are being seen or even exist. This starts with their friends accepting requests or following them on twitter, tumblr, or any other form of social media.
2. To gain Attention: People want to know they are being heard – by friends, brands, gurus, etc. Analytics shows us that people are paying attention to what we are saying on social media platforms.