Dr. Steve Westberg is a partner for Hiner and Partners, a market research firm and is the MHB professor for PSYC 505 – Market Research.
Dear MHB Class of 2012,
Congratulations on completing your course of study in MHB. Marketing is now both art and science, and your coursework has prepared you for both sides of this coin. From my experiences with you in class, I am confident that you will all achieve your career goals – just be yourselves, apply what you’ve learned (creative thinking backed by factual information), and have fun along the way.