The Master of Science in Applied Psychology program is an intense, one year program that is designed to propel students into applied fields where they can combine psychology and business interests. Students typically enter fields of marketing, market research, talent development and human resources, organizational development and training, or public relations and advertising, pursuing their interests in a wide variety of industries and organizations.
Program Learning Objectives
Graduates of this program will have a sound understanding of psychological principles and research methodologies that are at the intersection of theory and practice in business settings. They will be able to identify key theories and apply them to a wide variety of challenges facing contemporary organizations, their employees, teams and business units, and consumers. They will be astute consumers of research used to inform organizational decisions, and will be able to credibly design, conduct, analyze and present research that will assist in corporate decision-making to constituencies both internal and external to the organization. They will be able to use both theory and data to further organizational goals and solve organizational problems, and will persuasively use written, oral and social media communication. Finally, they will approach their own career development broadly and creatively, prepared to apply psychology in new ways as the worlds of work and human endeavor evolve.
Specifically, our graduates will:
The first semester is spent in foundational courses in applied psychology, organizational psychology, consumer behavior and applied research methods. The second semester is electives and an internship. The summer is usually the completion of the treatise. Students who wish may choose to concentrate in either Organizational or Consumer psychology. Organizational coursework covers topics such as individual and organizational change, talent management, team building and motivation in the workplace and is relevant to the fields of human resources, employee relations, and organizational development. Consumer coursework covers topics such as marketing analytics, the neuroscience of decision-making, and the psychology of social media, and is relevant to fields of marketing, public relations and advertising, and market research.
These courses focus on the most current psychological research and theories. Instructors use real-world examples and projects to help students gain experience in connecting psychological principles to illuminate and solve business problems. This course content exposes all students to key theories, research, methods and questions from both organizational and consumer psychology. These courses form the basis of a generalist background in applied psychology for business.
Required Foundation Courses
(Course offerings are subject to change)
Proseminar in Human Behavior: Foundations (semester 1, 4 units) and Applications (semester 2) (4 units)
Organizational Psychology (4 units)
Consumer Psychology (4 units)
Research Methods in Applied Psychology (4 units)
(Course offerings are subject to change)
Workshop in Marketing Research (4 units)
Psychology of Interactive Media (4 units)
Strategic Business Relationships (4 units)
Group Dynamics and Leadership (4 units)
Total Units Completed: 34 Units
Practica Experiences: Internship and Capstone Treatise
During the first semester, students experience a number of planning and writing exercises to help them ascertain the special interests and topics they wish to pursue for their internship and capstone project. Workshops through the USC Career Services office as well as classroom exercises in resume creation and interviewing skills are incorporated to assure students are skilled and prepared to attain a quality internship match. To learn more about the USC internship support offered, click here (http://careers.usc.edu/students/internships/ )During the internship semester, students register for an Internship course (4 units) in which they share their experiences with their peers, while processing their internship through structured assignments.
Additionally, some students plan to collect data or conduct a study or project during their internship which is then incorporated into the capstone treatise. The treatise proposal is developed and due by the end of first semester. During the term in which the treatise will be completed, students register for a Treatise course (2 units).
Students’ treatises have explored a broad array of topics stemming from their personal interests, as demonstrated in some recent treatise titles:
The M.S. degree in applied psychology (formerly Master’s in Human Behavior) has prepared students for a wide range of career choices. Recent graduates have found employment in diverse types of jobs across industries and organizations in many industries, including healthcare, entertainment, technology, consulting, non-profit, and government/public entities:
Advancement and development
Social media communications
Samantha Pell, Class of ‘12
“I was able to secure two internships and ultimately a full time offer with the help of the Trojan Network. I chose to attend this program because of USC’s prove n reputation and the uniqueness of the curriculum”.
Lauren Hardgrove, Class '12
“This program is beneficial for anyone looking to enter the fields of marketing, business development, human resources, or consulting. Our professors are some of the very best in their respective fields, as well as invested in their students’ success. The Trojan Family is an amazing community that I am so thankful to be a part of!”