Dr. Jesse Graham & the VIM Lab
Dr. Graham’s VIM Lab is interested in investigating how political ideology can influence both the content of moral concerns (e.g., social equality, sexual purity) and the processes of moral decision-making (e.g., judging actions based on rules vs. consequences). Much of their work is based on Moral Foundations Theory, which posits several universally available but cultural variable moral intuitions, including sensitivities to harm, cheating, group betrayal, subversion, and degradation. Thanks to a grant from the Templeton Foundation, we have begun work on mapping and ultimately reducing moral hypocrisy -- that is, holding others to a higher moral standard than one holds oneself. Additionally, several projects are underway looking at moral persuasion, trying to chart how it differs from persuasion in non-moralized domains.