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USC DORNSIFE ONLINE SURVEY EXPERIMENT

6/3: USC Dornsife Poll to Release Results on Berman-Sherman Primary in 30th Congressional Race

Online survey findings will include voters’ preference for representative of the 30th Congressional District, reactions to leading candidates’ campaign advertisements and voters’ policy priorities.

Media Contact:
Michelle Salzman at (213) 821-9311 or msalzman@dornsife.usc.edu

LOS ANGELES — June 1, 2012 — The USC Dornsife College of Letters, Arts and Sciences will release results of an online survey of 300 registered primary election voters on Sunday, June 3, 2012, focused on the upcoming race for the 30th Congressional District. The high-stakes primary contest makes opponents out of incumbent Congressmen Howard Berman and Brad Sherman, who are now running against each other in a newly drawn district in Los Angeles’ San Fernando Valley.

The public opinion poll, which will be released two days before the congressional primary, takes advantage of the capabilities of web-based surveying, including the ability to present those surveyed with multimedia such as video clips. The online survey will be conducted on behalf of USC Dornsife by M4 Strategies and Tulchin Research, two California public opinion firms specializing in public policy and polling research.

Results will include:

• Who would primary election voters select as their representative for the 30th Congressional District?  
• What policy issues influence voters’ choice for Congress, including the economy, jobs, taxes, Israel and the Middle East, healthcare, transportation, and more?
• How persuasive are campaign advertisements for the leading two candidates? Voters are asked to respond to two 30-second video clips of commercials for Howard Berman and Brad Sherman. In addition to candidate preference, responses include whether voters’ opinions for the candidates shifted after viewing each clip.

WEBSITE: http://dornsife.usc.edu/online-survey

About USC Dornsife College of Letters, Arts and Sciences: USC Dornsife College of Letters, Arts and Sciences is the heart of the university. The largest, oldest and most diverse of USC's 19 schools, USC Dornsife is composed of more than 30 academic departments and dozens of research centers and institutes. USC Dornsife is home to approximately 10,000 undergraduate and graduate students and more than 750 faculty members with expertise across the humanities, social sciences and sciences.