Provost Professor and Vice Dean Wendy Wood discusses how hormones and social roles impact romantic attraction.
What do women want in a relationship partner? Do women’s preferences vary with their monthly hormonal cycles? In this talk, I explain how romantic attraction is influenced by hormones as well as by social roles. Women’s roles, especially in paid employment, have shifted in the past half-century, with corresponding shifts in their (and men’s) romantic preferences.
Wendy Wood is a social psychologist who studies gender differences in behavior, along with behavioral habits and why they are so difficult to break. A Fellow of the American Psychological Association (Division 8), the American Psychological Society, and the Society for Experimental Social Psychology, she is a founding member of the Society for Research Synthesis Methodology. Dr. Wood has published over 100 journal articles and chapters, and her research has been funded by the National Science Foundation, the National Institutes of Health, Proctor and Gamble, Microsoft, and the Rockefeller Foundation.
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