Consumer Behavior Minor
This interdisciplinary minor explores consumer thinking from the perspectives of psychology, marketing, economics, anthropology, sociology, and other departments interested in popular culture. Why do people form the attitudes and impressions they do? How do individual factors, culture, mass media, economics and social trends influence people’s decisions?
As with all minors, students must include at least four upper-division courses and four courses dedicated exclusively to this minor (which may be the same four courses). Finally, students must select four courses outside their major department. PSYC majors must choose four courses outside of Psychology; BUAD majors must choose four courses outside the Marshall School of Business.
This minor was created as a collaboration between USC Dornsife and the Marshall School of Business. For admission and advisement regarding this minor, contact the USC Marshall Undergraduate Advising office at 213.740.0690 or email@example.com.
1. Choose one of the following courses: 4 units
(Please note that pre-requisites will not be waived for upper-division courses; students should be sure to complete the introductory classes they will need.)
BUAD 307 Marketing Fundamentals, or
PSYC 100 Introduction to Psychology
2. Choose one of the following courses: 4 units
MKT 450 Consumer Behavior and Marketing
PSYC 355 Social Psychology (pre-req: 100)
SOCI 320 Social Psychology
3. Choose two of the following courses: 8 units
ANTH 460 Economic Anthropology
COMM 302 Persuasion
ECON 336 The Political Economy of Values (pre-req: 203)
MKT 405 Advertising and Promotion Management
(pre-req: 307, COMM 200, 302, or JOUR 340)
MKT 410 Personal Selling (pre-req: BUAD 307)
ECON 432 Economics of Happiness (pre-req: 303, recommended 305)
PSYC 454 Social Cognition (pre-reqs: 100, recommended 355)
PSYC 457 Applied Social Psychology (pre-req: 355)
4. Choose one of the following courses: 4 units
COLT 365 Literature and Popular Culture
COMM 384 Interpreting Popular Culture
ENGL 392 Visual and Popular Culture
HIST 380 American Popular Culture
MKT 402 Research Skills for Marketing Insights* (pre-req: BUAD 307, rec. 310)
PSYC 490x Directed Research (4 units)
TOTAL Requirements: five courses, 20 units
*MKT 402 is formerly MKT 470, Marketing Research.