Graduate students


Martin Reimann


Contact Information

E-mail: mreimann@usc.edu

LINKS

 Curriculum Vitae
Personal Website Department Profile

Biographical Sketch


I am interested in positive and negative emotional processing and its role in consumption. More specifically, I search for common emotional mechanisms that explain a wide array of judgments and choices and serve as an overarching framework of how consumers consciously and nonconsciously use emotional information to make decisions in their everyday lives. Substantively, I investigate the role of emotion in consuming food, processing aesthetic packages, experiencing products, and forming brand relationships. On the basis of this wide array of projects on emotional processing and consumption, I have been exposed to a number of theoretical and empirical techniques and orientations. These research experiences have helped me to develop a deep appreciation for the benefits of using a mix of quantitative and qualitative research methods, and I expect that they will help me tackle some of the unanswered questions regarding the role of emotion in consumers’ judgments and choices. I utilize different methodologies, including behavioral experiments, psychometric measurement, brain imaging (fMRI), and triangulation.


Education

  • Vordiplom, Universität Passau, 2001
  • Diplom-Kaufmann, Handelshochschule Leipzig, 2003
  • Dr.rer.pol., Technische Universität Freiberg, 2005
  • Venia legendi, Technische Universität Freiberg, 2009
  • M.A. Psychology, University of Southern California, 2011
  • Ph.D. Psychology, University of Southern California, 2013



Research


Summary Statement of Research Interests


  • My research has been published in the Journal of Marketing Research, the Journal of Consumer Psychology, and the Journal of the Academy of Marketing Science, among other journals, and has been generously funded by the Google & WPP Marketing Research Program, among others. I have received several awards for my research, including the JCP/Park Young Contributor Award by the Society of Consumer Psychology, both the William R. Darden Award and the M. Wayne Delozier Award by the Academy of Marketing Science, and best paper awards by the American Marketing Association. REPRESENTATIVE PUBLICATIONS: Homburg, Christian, Martin Klarmann, Martin Reimann, and Oliver Schilke (2012), “What drives key informant accuracy?,” Journal of Marketing Research, 49 (4), 594-608. Reimann, Martin, Raquel Castaño, Judith L. Zaichkowsky, and Antoine Bechara (2012), “How we relate to brands: Psychological and neurophysiological insights into consumer-brand relationships,” Journal of Consumer Psychology (Special Issue), 22 (1), 128-142. Reimann, Martin, Judith L. Zaichkowsky, Carolin Neuhaus, Thomas Bender, and Bernd Weber (2010), “Aesthetic package design: A behavioral, neural, and psychological investigation,” Journal of Consumer Psychology (Special Issue), 20 (4), 431-441.

Research Keywords


  • Food consumption, Aesthetics in packaging design, Everyday consumption experiences, Brand relationships, Judgment and decision making, Emotions/affect

Honors and Awards

  • Consumer Behavior Rising Star Award, American Marketing Association, Spring 2013   
  • JCP/Park Young Contributor Award, Society of Consumer Psychology, Spring 2011   
  • M. Wayne Delozier Award, Academy of Marketing Science, Spring 2011   
  • William R. Darden Award, Academy of Marketing Science, Spring 2008   

Service to the Profession


Committees


  • Member, Advisory Panel, Society for Consumer Psychology, 2012-2014  

Conferences Organized


  • NeuroPsychoEconomics Conference, 2005-  

Editorships and Editorial Boards


  • Special Issue Editor, Frontiers in Psychology, 2012-2013  
  • Founding Editor, Journal of Neuroscience, Psychology, and Economics, 2007-2010  

Reviewer for Publication


  • Journal of Behavioral Decision Making, Ad-hoc reviewer, 2012-  
  • Journal of Consumer Research, Ad-hoc reviewer, 2012-  
  • Marketing Letters, Ad-hoc reviewer, 2012-  
  • Nature Neuroscience, Ad-hoc reviewer, 2012-  
  • Neuroscience & Biobehavioral Reviews, Ad-hoc reviewer, 2012-  
  • Cerebral Cortex, Ad-hoc reviewer, 2011-  
  • Emotion, Ad-hoc reviewer, 2011-  
  • Human Brain Mapping, Ad-hoc reviewer, 2011-  
  • Journal of Cognitive Neuroscience, Ad-hoc reviewer, 2011-  
  • Journal of Consumer Psychology, Ad-hoc reviewer, 2011-  
  • Journal of the Academy of Marketing Science, Ad-hoc reviewer, 2009-  

 

 

  • Department of Psychology
  • University of Southern California
  • SGM 501
  • 3620 South McClintock Ave.
  • Los Angeles, CA 90089-1061