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Jennifer Black


Contact Information
Phone: (213) 740-1659
Office: SOS 153


Biographical Sketch

Jennifer Black is a native of the mid-west and joined the USC History Department in 2006 after completing her BA in Art History and MA in Public History from Western Michigan University. Before coming to USC, Jennifer worked at several public institutions, including the National Museum of Women in the Arts in Washington, DC. She would be happy to correspond with anyone interested in the department, USC, or her research.


Certificate in Visual Studies, , University of Southern California, 2010
M.A. History, University of Southern California, 2009
M.A. Public History, , Western Michigan University, 2006
B.A. Art History, Western Michigan University, 2002

Description of Research

Summary Statement of Research Interests

Jennifer's dissertation, "Branding Trust: Advertising, Trademarks, and the Problem of Legitimacy in US Popular Visual Culture, 1870-1930," situates the emergence of trademark logos within the context of the growing national market and the expanding availability of mass-produced household goods, and attempts to decode the imagery used to communicate legitimacy to the consumer in lieu of face-to-face interaction with producers. The project is advised by Karen Halttunen, Richard Fox, Vanessa Schwartz, and Leo Braudy (English).

Research Keywords

Nineteenth-Century US, Cultural History, Visual Culture, Popular & Consumer Culture

Research Specialties

Nineteenth-Century US, Cultural History, Visual Culture, Popular & Consumer Culture, History of Advertising


Journal Article

Black, J. M. (2009). Corporate Calling Cards: Advertising Trade Cards and Logos in the US, 1876-1890. Journal of American Culture. Vol. 32 (4), pp. 291-306. Link to Dec 2009 issue

Honors and Awards

USC College Dissertation Research & Writing Award, 2010-2011   
Huntington Library Research Fellowship Recipient, William M. Keck Foundation Fellowship, 2009-2010   
Dissertation Fellowship, Winterthur Museum & Country Estate, 2009-2010   
Smithsonian Institution Pre-Doctoral Research Fellowship, 2009-2010   
William M. Jones Prize for Best Graduate Student Paper in American Culture, for "Corporate Calling Cards" , Spring 2009   
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